Digitalisation in AgriFood - Cologne - March 19, 2018

Agenda
• Welcome by EIT Food
• Digitalisation for a Web of Food
• Supporting the consumer in transparency & personalised nutrition
• Coffee break
• Digitalisation of the food value chain, potential for opportunities
• Big Data approaches to re-connecting the Agri-food system
• Digitalisation from a Siemens perspective + overview exhibition
• Walking lunch, exhibition and demonstrations
• Panel discussion
• Networking

Too complex challenges to be solved by individual
actors in the food system alone
Societal challenges
• Rapid urbanization
• Sky rocketing demand for varied & nutritious diet
• Loss of valuable food producing land (climate change)
• Food waste
Challenges in the food system
• Complex fragmented structure
• Lack of consumer trust
• Limited innovation
• Slow adoption of emerging tech
• Traditional balance of power
between players changes radically
3 billion
overweight
zz> 25% food
wasted
10 billion
people to
feed (2050)
2 billion
malnourished
How the food sector can contribute
• New technologies
• New ways of working

EIT Food partners:
transforming our food system together

The EIT Food community
5 Innovation hubs
Co-Location Centers (CLCs)
Leuven (BE-FR-CH)
Reading (UK-IE-IS)
Madrid (SP-IT-IL)
Munich (DE-NL)
Warsaw (PL-NO)
Core partners (50)
Economic Actors
(19 LE; 7 SMEs; 4 associations)
Higher education (12)
Research & Technology Org. (8)
RisingFoodStars
Start-ups (42)
Network partners
Civil society
Regional and public authorities
Economic Actors

The Knowledge Triangle
centered around the consumer

6
EIT Food’s 2018 portfolio
• Highly competent and engaged partners ecosystem
• Broad first Bottom-up portfolio of activities
 66 interlinked activities
 43 partners and 16 start-ups in activities
 50+ start-ups in RisingFoodStars
 20,000+ participants in education programmes
 29 new products and services
 7 Innovation Grants
 5 consumer engagement projects
 EUR 26.6m of EIT funding
 EUR 12.3m in co-funding by partners

7
EIT Food’s Strategic Objectives

8
EIT Food’s Strategic Objectives

EIT Food Innovation programmes
Empower consumers to self-monitor lifestyle and
health performance and enable informed healthier decisions and
sustainable consumption habits
Consumer-centric “fork-to-farm” approaches
to deliver personalized healthy food
at economies-of-scale associated with mass production
Digitalisation of the food system to boost a demand-driven,
resource-efficient food production and build trust by increasing
traceability and auditability of food quality, safety and authenticity
Transforming today’s linear “produce-use-dispose” model
into a circular bio-economy centered around the consumer
EIT Food
Assistant
Your
Fork2Farm
The Web
of Food
The Zero
Waste Agenda

10
THE WEB OF FOOD
• Catalysing digitalization of the food system
• Exploring system solutions by applying Industry 4.0
• Demand-specific production and packaging
• Sensor technologies, adaptive learning process-control systems
• Test beds to evaluate digital food supply networks, incl. logistics smart packaging,
linking consumer demands
• Using “blockchain technology”
• Data brokerage, industrial data exchange services
• Integration of recycling measures (save water, energy, material)
• Traceability and auditability of food quality, safety, and authenticity

Overcome low consumer trust & enhance transparency
• Transparency is increasingly demanded by consumers towards the food supply
system and its products
• Virtual Reality changes the interaction with the consumer by creating
multisensory experiences
• Augmented Reality creates portals for consumers to access digital content
• Social Media, opinion leaders and new media channels dominate the interaction
with target audiences, but can be difficult to control and steer
• Data privacy concerns of consumers can harm the acceptance of new
technologies
• New technologies and distribution channels, such as Amazon becoming more
dominant in the growing online grocery shopping market
Ongoing developments and activities

Virtual Reality Stimulate the
eating experience
VIRTUAL
COCKTAIL
GLASS
AROMATIC
DIFFUSER
VIRTUAL
REALITY
HEADSET
3D
PRTINTED
FOOD
CHEWING
SOUND
DEVICE
using e.g.,

Augmented Reality
Digitally informing the
knowledge-seeking consumer
Image
recognition
enabling product
sorting by price and
nutrition
information, etc.
Similar to online
experience

Online grocery shopping is growing
Increasing
annual growth
2013 - 2017
27.1%
19.4%
2017 - 2022
Tripling
market value
US$
14 bn
2022US$
42bn
2017
dominates
18% of online
food and beverage
sales
Walmart with 9% of
sales

Fragmented supply chain:
Build a consumer-centric connected food system
Provide a fully integrated digital supply network
Improve food system transparency and integrity
• Precision Farming improving yield, sustainability especially in primary production
• Optimised connected food system using real-time data, machine-to-machine
communication and Industry Internet of Things (IIoT)
• Robotics and automation at all parts of the supply system
• Blockchain technology / traceability for better supply chain collaboration and
improved transparency for the consumers
• Digital Twin for food manufacturing for e.g. product tracking and verification
Ongoing developments and activities

Shift in cultivation through demand and consciousness for sustainability
Vertical Farming
Precision Farming

Optimised connected food system
Cloud storage
In-line
measurement
Real-time data
Optimised monitoring and management
of processes
Connected factories

Optimised connected food system through e.g. blockchain
Traceability and transparency of food across the
global food supply and value system

Machine Learning
TOMRA:
5-10%
recovered
produce by
improving
utilization of
sorting machine

Recent investments in blockchain technology
Investment (series A) in LO3 Energy, an energy-tech company set to disrupt
energy grids across the globe, represents their acknowledgement of the
future potential of blockchain technology.
Purchase of significant amount of IOTA token, the first distributed ledger
technology enabling machines to securely transact data and
money with each other, therewith going beyond a blockchain.

Digitalisation for a
Web of Food
A short story about digital twins
Rudolf Sollacher
siemens.comUnrestricted © Siemens AG 2018

Unrestricted © Siemens AG 2018
19.03.2018Page 23 Corporate Technology
Digitalization roadmap for EIT Food
EIT Food - Challenges

EIT Food aims at a “web of food”
• Low consumer trust & transparency
• Distorted nutritional habits
• Sustainability
• Fragmented supply chain
• Skills gap
• Limited entrepreneurial culture
• Technology adoption is slow
Challenges

Personal digital assistants help specifying food orders
Hungry
Consumer
FoodConnects
Assistant
Smart Home
Order
+
Recipe
OK
Order includes …
 … missing ingredients of the selected
recipe
 … specific requirements, e.g. degree
of some vitamins or gluten-free
Food Connects Assistant:
• person’s state of health
• specific nutritional demand and
intolerances
Smart Home System:
• tracks nutritional habits and dishes
• monitors stock of food at home
• recommends recipes for dishes
• orders food via retailers’ online
order management system

Retailer order management system orders supply on demand
Order
Electronic orders for missing
ingredients contain …
 … specifications of the customer
 … requirements like delivery deadline
Retailer Online Order Management
System:
• tracks stock
• triggers auctions at electronic
marketplaces
Electronic Marketplace:
• dedicated auctions for specific
products
Retailer Online
Order Mgmt.
OrderMissing
ingredients Auction
Producer
1
Producer
2
Producer
3
Electronic Marketplace

Digital twin of product steers its production
A production center is selected for
production based on …
 … skills matching BOP/BOM
 … availability
 … costs
Production System:
• digital twin (DT) of product is
generated containing order ID, bill of
materials / recipe (BOM) and bill of
process / procedures (BOP)
• production center has a digital twin
representing its state and skills
Producer 1
Order
MES
Order list
Matching
BOM / BOP of
product with skills of
production centers
DT of product
Prod. center 1 Prod. center 2
DT of prod. centers
Tools for generation of DT

Digital twin of product and production equipment automatically
determine production task assignment
Production tasks are assigned to
production equipment based on …
 … match between skill and
BOP/BOM
 … availability of equipment
 … costs
Production Equipment:
• production equipment has specific
skills like filtering, mixing, baking
• part of digital twin of pre-product is
provided by supplier
• digital twin of product is enhanced in
each production step
Production center 1
Production
Equipment 1
Production
Equipment 2
Production
Equipment 3
DT of the Production
Services for planning
Product A2Product A1
Product A

Digital twin of product is enhanced with information about
transportation and storage conditions
Information in digital twin …
 … enables tracking and tracing
 … is protected against unauthorized
access
 … can be used to optimize production
Product digital twin:
• contains all information about its
production and its pre-products
• contains information collected
during transport and storage
• each stakeholder will be assigned
access only to information relevant
for her/him
Retailer
Check
ingredients
Producer 1
Product
Consumer

Digitalizing the value chain –
towards a web of food
Expected
output
Main
topics
2019
Web of Food
Digitalization
Flexible production
2020
• Digital twins of products
• Integrating digital twins along
value chain
• Digital twins of production
equipment
• Closing feedback loops along
value chain
• Self-organizing supply
networks
• Automated production
(re)planning based on digital
twins of products and
production equipment
• Engineering of autonomous
production (sub)systems
• Personalized production
Digitalization Web of FoodFlexible production

Contact
Rudolf Sollacher
Senior Research Scientist
Siemens AG, Corporate Technology
Otto-Hahn-Ring 6
D-81739 Munich
Phone: +49 89 636 633278
Mobile: +49 152 22797987
E-mail:
rudolf.sollacher@siemens.com
Internet
siemens.com/corporate-technology
https://www.eitfood.eu/

Supporting the consumer to choose
the right food is our goal
Ignace De Nolin

Agenda
Context & relevance
Personalised nutrition
SWF platform
SWF products & services
Roadmap

Context en relevance
Nutrigenomics biedt
perspectief op personalised
nutrition
“ I need to ”
“ I want to ”
“ I have specific preferences”

Personalised nutrition
SmartWithFood enables informed food choices for consumers
by bridging their food preferences with digital food data.

SWF core engine
Personalized
SKU-world
Retailer
International DataSources
Integrated
Food
Platform

Product match
SWF ProductScan app
The SmartWithFood app makes
conscious food choices easier
than ever.
Just scan the barcode of a product
and the app immediately tells you if
the product meets your personal
food profile.
On top, you immediately
get an overview of
alternatives that will meet
your needs and wishes better.

Intoleranties
Intoleranties
Intoleranties
Preferences & intolerances

We offer solutions through
the display of alternative products

Nutritional values & energy information

B2B & B2B2C solutions
 Product data structuring & matching
 Enriching product information
 Semantic & context search
 Automated categorisation
 Productising and personalisation of recipes
Retail – producers – food service – food professionals

Supporting the consumer to choose
the right food is our goal

Innovations for a better world.
Digitalisation of the
food value chain
Potential for opportunity
Stuart Bashford
March 2018

3/29/201856
We have exceeded the limits of our planet for 2016
Our planet provides a finite amount of sustainable
resources, including water, CO2 sequestration
capacity, and land use. The day this finite amount is
utilised is Earth overshoot day.
1.6 X
the resources
that our planet
can restore.
http://www.overshootday.org/portfolio/creditor-debtor

3/29/201857
of global
GHG emissions
is from agriculture
of total
Water usage
come from agriculture
of global energy
goes into food
production from field
to table
of all food
produced
is waste
The cost of feeding the world today
69%24% 1/3 1/3

3/29/201858
2020
$4
TRILLION
Revenue Opportunity
4
BILLION
Connected people
25+
MILLION
Apps
25+
BILLION
Embedded Systems
50
TRILLION
Gb of data

3/29/201859
But
YOU
start
HOW
do
?

3/29/201860
06:30 07:15
07:00 07:30
10:00
12:00
13:00
18:00
19:00
19:15
Billions of people touch Bühler technologies every day.

3/29/201861
Bühler plays a relevant role in industry.
65% of all wheat
production is
covered by Bühler
milling solutions.
50% of all cars
worldwide feature
die cast parts from
Bühler.
60% of all chocolate
is produced
on Bühler equipment.
30% of global rice
production is
covered by
Bühler solutions.
65% 50%
60% 30%

3/29/201862
Digital Technologies at the heart of the Bühler’s guiding principals
SustainabilityNutrition Food Safety E mobility
Collaboration and digital services

3/29/201863
Reduction in
Defects
49%
Defect rate
down from
4.9%
to 2.5%
Reduced
Downtime
48%
Unplanned
downtime down
from 11%
to 5.8%
OEE
Improvement
16%
Average OEE
improved
from
74% to 86%
Reduction in
Energy Use
18%
Annual energy
cost down from
$8.4M
to $6.9M
Source: SCM World/Cisco “Smart Manufacturing & the Internet of Things 2015” survey of 418
Manufacturing Business Line Executives and Plant Managers across 17 vertical industries.
Digital Manufacturing
Driving Business Outcomes

3/29/201865
Agriculture Storage Transportation Mill Processor (Retailer) Consumer
A value chain approach is key to maximize nutritional value
Nutrients can be retained or lost at every step.
Avoid introducing
contaminated
material
Avoid waste &
spoilage
Kill step and
reduce
contaminants
Processing has high
impact on nutrition to
boost immune system

3/29/201866
DoMiReCo 4.0.
StarterKit of Autonomous refining.
Consisting of following services
Plasticity
Control
Total Particle
Size Control
Capacity
Boost
Ball Mill
Grinding
Autonomous
Refining

3/29/201867
Predictive
maintenance
Auto-
calibration
Automation
IoT technologies
Partnering with Bosch

3/29/201868
Safefood.ai
• Early Warning
• Social Listening
• Data-driven Risk
Assessment

3/29/201870
Digital Services
Retrofittable IOT sensing solutions
External sensors
Up to 8 sensors
connectable via BT.
BCube acting as
gateway to Bühler
IoT platform.
Data onboard
 Trajectory
 Acceleration
 Vibration
 Machine
supervision
(voltage)
CAN

3/29/201871
The blockchain
More than bitcoin.
Ian Roberts, CTO Bühler
A blockchain is…
• A Tamper-proof mechanism
of transaction verification
• Without need for transaction
verification by trusted third
party
• Fully transparent and
inherently back-traceable
• Without single point of
failure
• Becoming more resilient to
attacks as it grows
Application opportunities…
• Quality Control
• Authenticity verification
• Creating a fully transparent
and traceable grain value
chain

3/29/201872
Digitization presents two options: Opportunity for radical shifts of business model and
profit pools, or threat to lose market position
Digital
transformation WIN
LOSE
Companies as digitally
transformed players with
new strategic options
Companies negatively
impacted by loss of
customer interface, value
share, limited strategic
flexibility
Today Tomorrow
Tasks necessary
for mitigation
Strategic analysis
of disruptive
market scenarios
Change of culture,
structure and
processes
Other
(IT, security,…)
Slow ramp up of
digital business
models and tools
Source: Roland Berger
Thanks to Sven Siepen for sharing the slide

3/29/201873
Can we feed 9 billion people sustainably by 2050?
CollaborationNew
technologies
High
transparency
New business
models
Agriculture Storage Transportation Mill Food processor Retailer Consumer

3/29/201874
Bühler AG | Carlos Martinez Architekten AG | Uze Architecture
www.buhlergroup.com

3/29/201875
Innovations for a
better world.

t
Prezi presentation by Richard

t
Agenda
• Welcome by EIT Food
• Digitalisation for a Web of Food
• Supporting the consumer in transparency & personalised nutrition
• Coffee break
• Digitalisation of the food value chain, potential for opportunities
• Big Data approaches to re-connecting the Agri-food system
• Digitalisation from a Siemens perspective + overview exhibition
• Walking lunch, exhibition and demonstrations
• Panel discussion
• Networking

Digitalization for the Food & Beverage and
Consumer Packaged Goods industry
Kai Schneiderwind, Senior Director Food &
Beverage
siemens.com© Siemens AG 2017

Today’s challenges in the F&B and CPG market
High cost pressure
Global and regional
regulatory compliancy
Global setup – Distributed
plants
Increasing variety of
products and recipes
0 0000
Fast changing consumer
demands
Flexible production
capabilities

Integrating and digitalizing the entire value chain
is key to staying competitive in future
Cloud-based, open IoT operating system: MindSphere
Third party applications
Suppliers and logistics
Collaboration platform: Teamcenter
ServicesProduction
execution
Production
engineering
Production
planning
Product
design

The Digital Twin of the entire value chain
Product
design
Production
planning
Production
engineering
Production
execution
Services
Collaboration platform: Teamcenter
Suppliers and logistics
Third party applications
Cloud-based, open IoT operating system: MindSphere
Product
design
Production
planning
Production
engineering
Production
execution
Services

Product design
Design and
simulate
the product
1 2 3 4 5

Digital Twin of
the product
Digital Twin of
the production
Digital Twin of
the performance
Digital Twin
Digital Twin of
the product

Production planning
Simulate and
optimize your
production
processes
1 2 3 4 5

Digital Twin of
the product
Digital Twin of
the production
Digital Twin of
the performance
Digital Twin
Digital Twin of
the product
Digital Twin of
the production

Production execution
Get
transparency
about the
performance of
your plant
1 2 3 4 5

Production execution
Automation as
base for
digitalization
1 2 3 4 5

Services
Open IOT platform
Let your
products and
your production
speak to you…
1 2 3 4 5

Digital Twin of
the product
Digital Twin of
the production
Digital Twin of
the performance
Digital Twin
Digital Twin of
the performance
feed back insights to continuously optimize product and production
MindSphere
Digital Twin of
the product
Digital Twin of
the production

The three main advantages of digitalization
Data into value SimulationData integration

- From Field to Consumer -
Digitalization require partnerships to share data
Field Storage Logistics Plant Logistics Wholesale Retailer Consumer
Traceabil
ity
External Traceability across the whole value chain
Internal Traceability

Microfair– have a look at the next level of productivity
Entrance
Digital Twin
of Product
Digital Twin
of Production
Cloud Solution
Digital Twin of
Performance
Industry 4.0 at
work
Robot
Simulation

Visit us on the Anuga Foodtec, - Hall 7.1, Booth C 71/C 79
Overview:
1) Food & Beverage specific digitalization concepts
4) (Cyber-)Security
5) MindSphere- Cloud solution
6) Digital Twin & Virtual Commissioning @ Assembly Line Machine
7) Simulation of the Production
8) Totally Integrated Automation Portfolio
9) Energymanagement
10) Manufacturing Operations Management Portfolio
11) Plant Wide Automation & Industry Services
12) Product Design
13) Discussion area

Digitalisation in AgriFood - Cologne - March 19, 2018

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Digitalisation in AgriFood - Cologne - March 19, 2018