Very basic recommendations on the structure and content of your first business plan presentation

1. Entrepreneurship & Investment Center
Business plan
presentation structure (guidelines)
April 2015
Almaty
prepared by: Ruslan Yegembayev,
KBS ECC Entrepreneur-in-Residence
Founder & CEO, mobiliuz.com

2. some prerequisites
• this is NOT requirement, but recommendation
• the slides order may different
• the design and style might be different
• you add other slides you think are important
• you build your presentation the way you feel is the best
• remember: one slide - one key message
• you have 10 slides - 10 bullets to hit 10 targets (10 ideas)
• be concise
• be clear
• bring emotion - tell the story
• but no circus

3. general structure
1. Product
2. market
3. competition
4. business model
5. if technology involved: brief and simple explanations
6. clients / target markets
7. marketing and sales channels
8. budget
9. investments
10.team (especially for those who treat their academic project as real business)

4. Product
1. what is the problem do you solve
2. what is the solution to the problem?

5. Market
1. market size
2. market growth
3. regional? global?
4. what is the niche?
5. historical data
6. market trends
0
50
100
150
200
April May June July
7%
8%
10%
11%
29%
35%

6. Competition
1. major competitors
2. compare yourselves with your competitors
3. make sure you show your strong and weak points
ask EIC team how to
identify your real
competitors
competitor 1 competitor 2 your business
parameter 1 100 40 85
parameter 2 10000 25000 20000
parameter 3 ● ●
parameter 4 ● ●

7. Business model
1. draw simple schema of your business
2. what you give to your counterparts and what you get from them
3. how money is going
4. which way do you earn money (subscription, one time sales, etc.)
facebook
user advertiser
ad space
ad payments
user generated content
+ advertising
USD X per 1000 clicks
targeting by
socio-demography
region
browser

8. Technology
1. basic explanation on technology used in your project
2. remember: your grandma should clearly understand this

9. Clients / target markets
1. clearly define your target markets / clients
2. key details on each target market category
client 1 client 2
parameter 1 100 40
parameter 2 10000 25000
parameter 3 ●
parameter 4 ●

10. Marketing & sales channels
1. define the way you reach your clients
1. online (SEO, SMM, advertising)
2. offline (events, promotional campaigns, etc.)
3. why these channels are the best
2. define the way you will sell them
1. online sales
2. resellers, partners, dealers
3. direct sales
4. anything else
5. why these channels are the best
3. marketing and sales budget

11. Budget
1. Key sales elements
1. number of clients / units sold, etc.
2. average revenue per user (ARPU), unit sales price, etc.
2. Key sales figures
3. Key OpEX figures (better cash related)
1. COGS
2. sales & marketing costs
3. team costs
4. admin and other costs
4. Key CapEx figures
1. CapEx items
2. CapEx budget
5. You may also want to show:
1. when break even and cash flow positive
2. key investment metrics
ask EIC team how to
build solid CF budget
and improve
economics of your
projects

12. Investments
1. What investment do you see (equity, loan, mezzanine)
2. How much money does your project need
3. Where this money will go to
4. Show investment tranches
5. How investors returns his money (exit, dividends, other)
6. Payback: when investor gets his money back
7. How much equity investor will get (if any)

13. what is Entrepreneurship & Investment Centre
1. EIC is created to help those who want to create own business
2. What you can expect from EIC
1. Mentors and advisors
2. Investors
3. Acceleration of the project (start up your project 3x faster)
4. Business development support
5. Access to the content and knowledge
6. Wide international network
3. What EIC expects from you
1. commitment to push your project
2. never give up

14. Questions?
We are here to support you
59 Tole bi street, Almaty, Kazakhstan
www.kbtu-bs.kz
Stephen Lin
Director
Entrepreneurship & Investment Centre
s.lin@kbtu.kz
+7 777 028 2057