John Mathers (CEO, Design Council UK) held this presentation at the SME Assembly 2014 in Naples, Italy.
Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/
3. Programme
• Introduction: Design for Europe
• Design Leadership Programme
(Neil Gridley, Design Associate, Design Council UK )
• Business case : Orluna
(Andrew Kilborn, Managing Director, Orluna)
• Design Bulldozer Programme
(Jane Oblikas, CEO, Estonian Design Centre)
• Business case: Proekspert
(Marko Sverdlik, CEO, Proekspert)
• Panel discussion and Q&A
Hinweis der Redaktion
Theme of the session:
Design can radically transform the way businesses think and work, often with dramatic results. But design is still often not considered critical to good business planning or strategy. There is evidence to show that the efficient use of design will play a salient role in boosting business performance, growth and competitiveness. Join us for a dialogue on the value of design, from policy-level thinking to strategic business development.