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Conversation & Brand reputation A Duval Guillaume Seminar
Agenda: The context How to: examples and cases Breathe
The Context
A Long Time Ago
Marketers had a dream
To connect with customers
Face to face
On a massive scale
To chat about their Brands
The Reality
TIME & SPACE 24/7 WWW
NETWORKS one to all peer to peer
ENCODING
CONTRIBUTE review & rate publish
SEARCH find retrieve
The Implications
 
100 consumers 10 synthetizers 1 creators Pyramid of Bradley Horowitz
Why does it matter? Credibility of People’s opinion 2 % 98 %
Cases: involving people in your brand
Why marketers hate us
 
Why marketers should love us
People have many interests and...
Like it when you inform them
Participate in the conversation you started
Join the group your brand has created
People love entertainment and...
Watch the entertainment you create
Like to interact with your entertainment
Praise you to be on top of things
People are creative and...
Like to be challenged by you
Entertain others after your example
Even take over your language
People love to play and...
Like to play your games
Enjoy playing on your platform
Are happy to promote your brand to win
People like to discover new things and...
Talk about the products you provide them
Love to give their opinion about your ideas
Are happy to review your products
People are people and...
Show they care about other people
Show they care about animals too.
People want to help you and...
Become a part of your brand
Co-create your campaign
Do’s and Dont’s
Do ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t ,[object Object],[object Object],[object Object]
Breathe
The Insight
People are Content Creators reporters publishers DJs experts editors critics broad- & narrowcasters
But  the participative web is not for Consumers only
Brands have to join the Conversations
How? Interactions with  Your Customers
Consumers Brands Suggest Act Retrieve Analyze
brand Video Audio Video Picture Demo
Definition It is micro-marketing made easy ,[object Object],[object Object],It is micro-marketing made easy
Thank you
Contact: Wim Walraevens:  [email_address]   Pieter Baert:  [email_address]   David Hachez:  [email_address]

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