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Searching for gold… SaralynCaughey, Dustin Hamilton & Brittany Bussi
Summary
Alex Bilodeau: A Campaign for his Lifestyle Family Life Olympic Gold Educational Background The Canadian Experience The Canadian Paralympic Initiative
Searching for Gold… Geocaching: What is it? Searching for Gold; Connections to Canadian Patriotism Alex Bilodeau: Face of the Campaign
Marketing Initiatives Getting Started Mainstream Media WOM/Viral Corporate Sponsorships
Corporate Sponsorship: Connections Sport Chek Air Canada Canadian Paralympic Committee
Cypress by Alex Bilodeau Ski equipment/apparel line, exclusively at Sport Chek The meaning behind the brand, Cypress Launch set to take place at Cypress Mountain
Future of the Brand  Limitless Possibilities Modern Canadian Icon Bell Canada; future involvement
Searching for Gold: Cypress by Alex Bilodeau http://www.tigmarketing.ca/

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Corporate Sponsorship Plan-Alex Bilodeau