Education brochure now available! We’ve been enabling innovation for 20 years but each year brings new challenges and opportunities for us and our clients. This year we’ve partnered in the areas of Open Innovation, Disruptive Innovation & Marketing to co-develop and deliver 3 new workshops. We have also launched our Minimum Viable Innovation Strategy workshop – something we believe every organisation should have, regardless of size or industry. As Digital Innovation Platforms & Tools become more common we continue to integrate them into our consulting & training to ensure you benefit. Let us know what you think – and what else is missing!

1. ©DunphyAssociates 1997-2017
Innovation
Education
Brochure
2017
www.dunphy-associates.com
EXPERT FACILITATION
DOMAIN EXPERTISE
SHARED EXPERIENCE
Strategy,Innovation&Talentsine1997
NEW for 2017
Minimum Viable Innovation Strategy page 4
How to Collaborate with Start-Ups page 6
Build Compelling Value Propositions page 10

2. ©DunphyAssociates 1997-2017 2
Our Innovation Education
portfolio helps to close your
Innovation Gap…
According to McKinsey, only 6% of US
CEO's are satisfied with their Innovation
Performance – and the stats don’t look any
better elsewhere.
Growth has slowed, competition increased and
product-cycles decreased; innovation has
become the dominant boardroom mantra but
heightened expectations are not being met.
Without a transformation in innovation skills &
capabilities it is not possible to Close the
Innovation Gap but only deliver marginal
improvements on ‘business as usual’.
In this brochure, you’ll find a range of Innovation workshops that enable Innovation Strategy,
Transformation & Management. They provide the knowledge, tools & frameworks essential to
closing the Gap between Innovation expectations and Performance and making Innovation the
norm, rather than the exception.
What’s New for 2017?
We’ve been enabling innovation for 20 years but each
year brings new challenges and opportunities for us and
our clients.
This year we’ve partnered in the areas of Open
Innovation, Disruptive Innovation & Marketing to co-develop and deliver 3 new workshops. We
have also launched our Minimum Viable Innovation Strategy workshop - something we believe
every organisation should have, regardless of size or industry.
As Digital Innovation Platforms & Tools become more common we continue to integrate them into
our consulting & training to ensure you benefit. Let us know what you think, and what else is
missing!
Brendan DUNPHY

3. ©DunphyAssociates 1997-2017 3
Innovation Education Workshops
Title Duration Page Partners
Innovation
STRATEGY
Develop a Minimum
Viable Innovation
Strategy
1-3 days 4
Innovation
TRANSFORMATION
& CAPABILITIES
7 Ways to Innovate 1-2 days 5
How to Collaborate
with Start-Ups
1 day 6
The Language of
Disruption
1-2days 7
Influencing 1-2 days 8
Creativity 1-2 days 9
Build Compelling
Value Propositions
2 days 10
Innovation
MANAGEMENT
Improve Innovation
Performance
2 days 11
Notes:
1. All the above are offered In-house. We occasionally run Public versions – contact us
for details.
2. All workshops are modular and can be combined to create bespoke workshops or a
complete Innovation Programme, either standalone or as a component of a
leadership or executive or graduate programme. Details on request.
3. Delegate attendance certificates are available for all workshops.

4. ©DunphyAssociates 1997-2017 4
STRATEGY: Develop a
Minimum Viable Innovation
Strategy (MVIS)
Overview
Dissatisfied with innovation performance? Too
often innovation is a fragmented and
unfocused activity. A Minimum Viable
Innovation Strategy ensures disparate
investments & activities are integrated,
focused and coherent, improving impact &
ROI and reducing risk & frustration.
Who should attend
C-level and senior management, strategists,
R&D and Business Unit/Functional leaders
who recognise they need to improve
innovation performance.
Outline of Major Sessions
1. MINIMUM VIABLE INNOVATION STRATEGY (MVIS)
 What is a MVIS & why is one required?
 What are the major building blocks?
 A framework for creating a MVIS
2. DISRUPTION
 What is Disruption & what are the major
disruptive trends & their potential impact?
 Opportunity or Threat; assessing
Disruption – a high-level tool
 Crafting a strategy to counter or embrace
Disruption
3. CULTURE
 The role of Culture in encouraging or
inhibiting innovation
 The Culture Diagnostic, the 4 basic
archetypes of innovation culture with
examples
 Transitioning from the Culture you have, to
the one you need
4. CAPABILITIES
 What are Innovation Capabilities and how
do they map to different Innovation
approaches?
 Assessing Innovation Capabilities, existing
& required
 Two halves of the same equation; aligning
Capabilities & Culture
5. A 3 HORIZON PORTFOLIO
 Reducing Risk & improving outcomes;
ensuring a balanced portfolio over time
 Examples & Best Practice from several
industries
 Mapping & analysing your existing portfolio
6. BEYOND THE STRATEGY – INTEGRATING &
CASCADING ACROSS THE ORGANISATION
 The growing role & value of strategy
execution tools & software
What will you be able to do after
participating?
Understand the major building blocks of a
MVIS, their value and how they interact –
disruption, culture, capabilities, portfolio & IP
Apply the MVIS framework for your company,
business unit or function

5. ©DunphyAssociates 1997-2017 5
TRANSFORMATION: 7 Ways
to Innovate
Overview
Every company has a preferred way to
innovate but is it the best, or only one? This
workshop takes a close look at 7 major ways
to innovate and explores the strengths &
weaknesses of each, helping you to evolve &
expand the way you innovate.
Who should attend
Innovation management, strategists, R&D,
Product and Business Unit/Functional leaders
who recognise they need to adopt other
approaches to improve innovation
performance in a changing world.
Outline of Major Sessions
1. DISRUPTIVE INNOVATION
 What is Disruption Innovation & what are
the major disruptive trends & their
potential impact?
 Opportunity or Threat? - assessing
Disruption, a high-level tool
2. BUSINESS MODEL INNOVATION
 What is Business Model Innovation, and
why now? A brief history
 Understanding your Business Model, and
the 20+ alternatives
 Assessing if Business Model Innovation is
for you – strengths, weaknesses,
capabilities & constraints
3. OPEN & COLLABORATIVE INNOVATION
 What are Open & Collaborative
Innovation, how do they emerge and how
do they differ?
 A few leading examples, strategic &
tactical
 Assessing if Open & Collaborative
Innovation is for you – strengths,
weaknesses, capabilities & constraints
4. CUSTOMER-LED INNOVATION
 What’s new with Customer-Led
Innovation?
 Assessing where Customer-Led Innovation
makes sense – strengths, weaknesses,
capabilities & constraints
5. LEAN INNOVATION
 What is Lean, and why now? A brief
history
 Some examples from around the world
 Assessing if Lean is for you – strengths,
weaknesses, capabilities & constraints
6. FRUGAL INNOVATION
 What is Frugal, and why now? A brief
history
 Some examples from around the world,
East & West
 Assessing if Frugal is for you – strengths,
weaknesses, capabilities & constraints
7. START-UP COLLABORATION
 What sets Start-Up’s apart and what can
we learn from them?
 Alternative approaches to working with
Start-Up’s
 A case study in Start-up collaboration -
100 Open Start-ups
What will you be able to do after
participating?
Understand the value, challenges &
capabilities of each approach
Decide on which you should be exploiting to
achieve your innovation goals and what needs
to be done to adopt
NOTE: EACH OF THESE 7 SESSIONS IS ALSO
AVAILABLE AS A ONE DAY WORKSHOPS. CONTACT
US FOR DETAILS

6. ©DunphyAssociates 1997-2017 6
TRANSFORMATION: How to
Collaborate with Start-Ups
(with 100 Open Start-Ups)
Overview
Start-ups are now evident in every sector &
market and an increasing source of ideas,
assets and talent for corporations, both large
& small. This workshop is designed for
companies wanting to know how to identify &
work with Start-Up’s, accelerate innovation
and ensure sustainable advantage for both
parties.
Who should attend
Innovation management, strategists, R&D,
Product and Business Unit/Functional leaders
wanting to engage with Start-Up’s for the first
time or improve existing relationships and
returns.
Outline of Major Sessions
1. THE START-UP ECO-SYSTEM
 A brief history of the cult of Start-Up’s
 How a Start-Up emerges, grows &
disappears – some case studies
 What Start-Up’s look for when
Collaborating
2. CORPORATE VENTURE CAPITAL (CVC)
 What is Corporate Venturing and why now?
 From Standalone to Integrated: alternative
CVC models
 Is it for you? A framework to decide
3. ENGAGING THE BUSINESS
 How to develop a Start-Up Strategy
 Engaging the Business: key to success
 Managing the process, change & transition
4. IDENTIFYING START-UPS
 Setting the goals & defining the target
profile
 Choosing from the alternative channels
 Engaging the Start-Up
5. 100 OPEN START-UPS
 Introduction to 100 Open Start-ups
 Evaluating a Start-up
 Hands-on exercise & feedback
What will you be able to do after
participating?
Understand the Start-Up eco-system, where
companies can participate and the major
opportunities & challenges that exist
Craft an initial Start-Up collaboration strategy
Participate in the 100 Open Start-Up’s
movement

7. ©DunphyAssociates 1997-2017 7
TRANSFORMATION: The
Language of Disruption
Co-presented with Marc DOWD of
ManagedDisruption.com
Overview
The 2016 World Economic Forum global
survey on The Future of Jobs identified that
an ’insufficient understanding of disruptive
change’ was the single biggest challenge
faced by corporations today. Only doing what
you always do leaves you open to disruption.
It is possible to harness disruptive innovation
but you need to understand the causes and
factor disruption into your strategy.
Who should attend
Senior management, innovation
management, strategists, R&D, Product and
Business Unit/Functional leaders (both front &
back office) wanting to understand the
opportunities & threats disruption presents.
Outline of Major Sessions
1. ONLINE ASSESSMENT & LAUNCH
 An individual perspective on disruptive
innovation – the pre-workshop assessment
 Setting disruption in context – the “why”,
“why now” and “why me” of the process
2. DISRUPTION & WHY IT MATTERS
 The Fourth Industrial revolution & the
increasing impact of disruption
 Is ignoring disruption an option?
 Assessing the impact & risks of disruption
3. THE VECTORS OF DISRUPTION DEFINED
 Where do vectors of Disruption come from?
 Reverse engineering successful innovation
 Applying Vectors of Disruption
4. CASE STUDIES - TECHNOLOGY, SOCIAL &
ECONOMIC
 Learning from ‘Waves of Change’
 The Social element of Disruption
 The Economics of Disruption
5. YOUR COMPANY/INDUSTRY ASSESSMENT
 Resisting Disruption- the forces at play
 Vectors emerging in your industry
 Understanding your capability to disrupt
6. THE DISRUPTIVE TOOLKIT (2-DAY ONLY)
7. CASE STUDIES & PITFALLS TO AVOID (2-DAY ONLY)
8. CREATING A DISRUPTIVE VISION (2-DAY ONLY)
What will you be able to do after
participating?
 Summarise the disruptive forces that most
impact your industry & company
 Assess the major opportunities & threats
 Create an initial Disruption Strategy to
educate & engage others across the
company
NOTE: YOU CAN DOWNLOAD A PDF WITH
DETAILED OUTLINES OF BOTH 1 AND 2 DAY
VERSIONS OF THIS WORKSHOP AT …

8. ©DunphyAssociates 1997-2017 8
CAPABILITIES:
Influencing
Overview
How well equipped are you to sell your ideas
& projects to peers and senior managers?
Improved personal influencing skills could
make the difference between success and
failure. This workshop uses videos, exercises,
personal & group work to provide the
knowledge & tools to profile and focus your
influencing capabilities.
Who should attend
Whether corporate or Start-Up, those seeking
to develop, position and sell an idea but
realising they lack some of the skills essential
to communicating with their peers, senior
management or other stakeholders.
Outline of Major Sessions
1. THE ROLE & PURPOSE OF INFLUENCE
 Secrets from the Science of Persuasion
 Group Dynamics
2. HOW WE INFLUENCE, AND ARE INFLUENCED
 The central role of Trust
 The Outcomes of Influence - Resistance,
Compliance & Commitment
3. THE 5 STEP APPROACH TO INFLUENCE
 Engage, Listen, Frame, Envision & Commit
THE INFLUENCING MODEL & TOOLS
 6 Tools, 4 Domains, 11 Tactics, 5 Styles &
6 Assets
4. YOUR PERSONAL INFLUENCING PROFILE
 The Skills assessment
5. CREATING A COMPELLING POINT OF VIEW
 The Art of Communication
 Active Listening & Precision Questioning
 Interpreting Body Language
6. MANAGING STAKEHOLDERS
 The Golden Circle
 A 4-Step Approach
 The Power/Interest Grid
 SMART Goals
7. ASSERTION & CONFLICT RESOLUTION
 Assertion, Non-Assertion & Aggression
 Assertive Communication techniques
 The 8 types of workplace conflict
 Is your Boss a psychopath?
8. A TEAM EXERCISE IN NEGOTIATION
 The Rational Negotiator
9. YOUR PERSONAL ACTION PLAN
What will you be able to do after
participating?
Create Stakeholder Maps & Influencing Plans
for Ideas & Projects
Actively develop personal Influencing Skills
based on your Influencing Profile & Action
Plan
Understand & apply the major Tools of
Influence as required
INFLUENCE
6 Tools
4
Domains
11
Tactics
5 Styles
6 Assets

9. ©DunphyAssociates 1997-2017 9
CAPABILITIES: Creativity
Overview
“Creativity is thinking up new things.
Innovation is doing new things”
Theodore LEVITT
Research shows that most organisations do
not prioritise Creativity, an increasingly
critical skill when it comes to finding better
ideas to drive innovation. This workshop uses
models, games & tools to explore a
understand your creativity profile and expand
creative skills for anyone involved in the
‘fuzzy front end ‘of innovation.
Who should attend
Those seeking better ideas and tools to
understand and improve their creativity
regardless of their level or role within the
organisation or innovation process.
Outline of Major Sessions
1. DISPELLING THE MYTHS ABOUT CREATIVITY
 What is Creativity & why is it important to
Innovation?
 Building and running an ideas factory
 We are all creative now!
2. THE 3 COMPONENTS OF CREATIVITY
 Action, Connection & Deviation
 Do, Glue, Skew
 Convergence
3. 3 CREATIVITY EXERCISES
 Individual & Group
4. 8 CREATIVE TYPES
 Creator, Dreamer, Wildcard, Mimic,
Producer, Complicator, Crazy, Consumer
5. ASSESSING YOUR PERSONAL CREATIVITY PROFILE
6. A 4-STEP APPROACH TO CREATIVITY
 Explode
 Connect
 Configure
 Apply
7. A TEAM-BASED CREATIVITY PROJECT
 Learning to be creative
 Building and running an ideas factory
 Analysing the innovation fulcrum
What will you be able to do after
participating?
Understand the importance of Creativity to
improving Innovation Performance
Understand your personal Creativity
Profile/Type and Preferences
Improve the Quality & Quantity of Ideas you
generate

10. ©DunphyAssociates 1997-2017
CAPABILITIES: Build
Compelling Value
Propositions (CVPs)
Co-presented with Ricky COUSSINS of Cousins
Associates
Overview
A failure to deliver or communicate sufficient
value lies at the heart of many unsuccessful
product launches and many portfolios have
too many under-performing products &
services. This workshop provides a
framework, diagnostic & tools to understand
& develop CVPs that resonate with target
clients and deliver competitive advantage. It’s
equally applicable to both Product & Services.
Who should attend
Those involved in product & service
development from across the organisation,
including Marketing, Product Management &
R&D.
Outline of Major Sessions
1. PRODUCTS & VALUE
 Why Products Fail
 The role of Value
 Defining the Customer
2. THE VALUE PROPOSITION DIAGNOSTIC
 Introducing the Tool & the Matrix
 Applying the tool - an exercise using one of
your own value propositions
 So What? Analysing the results
3. SEGMENTATION & TARGETING
 What is Segmentation & Targeting?
 How to develop a Market Map &
Segmentation Model
 Using the Model to generate a CVP
4. THE ROLE OF CUSTOMER INSIGHT
 Who are the Customers?
 Identifying & Modelling their un-Met Needs
& Wants
 Synthesising the Insights to map the
Customer Journey & deliver the Customer
Story
5. THE CVP FRAMEWORK
 Introducing the Framework
 A Case Study in its application
 Applying the tool - an exercise using one of
your own value propositions
6. MESSAGING & COMMUNICATION
 The key rules for communicating a CVP
 The Communication Process
 An exercise in CVP communication
7. BEST PRACTICE & CASE STUDIES
What will you be able to do after
participating?
Use a Framework and Toolkit to develop
Compelling Value Propositions
Use an assessment tool to evaluate your
product portfolios and ‘value leakage’ gaps

11. ©DunphyAssociates 1997-2017 11
MANAGEMENT: Effective
Innovation Management (IM)
Overview
Innovation Management (IM) is the end-to-
end direction & coordination of the innovation
process from Ideation through to
Commercialisation. Effective IM is essential to
realising the Business & Innovation Strategy
and its component investments but it needs
active oversight, coordination & management
to succeed.
Who should attend
Those responsible for Innovation Management
or component activities at the Company,
Business Unit or Functional level and those
wishing to adopt a more active & effective
‘hands-on’ approach to IM.
Outline of Major Sessions
1. WHAT IS IM & WHY IS IT IMPORTANT?
 A brief history of IM and some Best
Practice examples
 The central role Effective IM plays in
directing Innovation Strategy & improving
Innovation Performance
 A glimpse where IM is going
2. ASSESSING YOUR IM PROCESS & IT’S FIT-FOR-
PURPOSE
 The role of Business & Innovation Strategy
in focusing & directing IM
 Expectations, Governance, Management,
Analytics & Reporting
 Effectiveness - a framework for
Assessment & the key challenges
3. AN END-TO-END IM MODEL
 Common Features & Key variations
 Extending to integrate external partners
 The impact of Agile, Open & Collaborative
Innovation
4. ADAPTING IM TO ACCOMMODATE ALTERNATIVE
INNOVATION APPROACHES
 7 ways to Innovate – from Disruptive &
Open to Lean & Frugal
 Flexing IM to accommodate alternative
approaches
5. ENABLING TOOLS & PLATFORMS
 Automating & Integrating the IM Process
 Overview of key Digital Tools, strengths &
weaknesses
 Vendor presentation & case study (Spigit,
Induct etc.)
6. CREATING YOUR IM ACTION PLAN
What will you be able to do after
participating?
Identity critical areas of your IM process to
improve
Leverage industry IM Best Practices
Assess & adopt new IM Tools & Platforms

12. ©DunphyAssociates 1997-2017
ABOUT US
WE IMPROVE
INNOVATION
PERFORMANCE -
CHEAPER, FASTER,
BETTER
Founded in 1997 to help companies
understand and profit from the Digital
innovation wave, we have evolved to help
Clients transform their innovation strategies,
capabilities and management to thrive in the
era of innovation, startups & disruption.
In 20 years, we have seen multiple waves of
innovation disrupt industries, what they do
and how they do it. These waves will keep
coming, each demanding a response to
survive, and a hidden opportunity for those
that join the dots to thrive.
We pride ourselves on being a more
responsive, flexible and cost-effective
alternative to the major consulting firms in
this space.
INNOVATION DIAGNOSTICS
A Talent development workshop or
programme often emerges from our work in
Innovation Strategy. We employ several
Diagnostic Tools to understand current
performance, define future performance goals
and plan to close the gap. See our website for
further details of this & related services,
including a FREE diagnostic.
WANT TO KNOW MORE?
For further details, pricing or a need’s
analysis please call or email:
UK: +44 (0)790 681 6327
E: info@dunphy-associates.com
EDUCATION FACULTY
Brendan DUNPHY leads the
development & delivery of all talent
development workshops. He has over 25
years’ experience in corporate & start-up
Strategy, Innovation & Talent development.
For more about Brendan see www.dunphy-
associates.com and his LiN profile.
Marc DOWD co-presents the
Disruptive Literacy workshop. He is a former
technology analyst and specialises in helping
companies understand and exploit disruption.
For more about Marc see
http://www.managedisruption.com and his
LiN profile.
Dr. Bruno RONDANI co-presents
the How to Collaborate with Start-ups
workshop. He is a world-renowned expert in
Open Innovation, a VC and founder of 100
Open Startups, a global movement based in
Brazil to connect start-ups and corporations.
For more about Bruno see
www.wenovate.com and his LiN profile.
Ricky COUSSINS co-presents the
Compelling Value Propositions workshop. He
is a well-known marketing guru in the UK
supporting his clients with strategy,
communications & development. For more
about Ricky see http://www.coussins.co.uk
and his LiN profile.