2. Gujarat - The Growth Engine of India
Area:
1,96,224 sq. km
Coastline :
1600 Km
Districts:
26
Population: 6.04 cr
78.03%
Capital:
Gandhinagar
Source: www.gujaratindia.com
Source: census 2011
Cover inside Page-2
Map not to scale
Literacy:
3. Gujarat - The Growth Engine of India
Abundant
Natural
Resources
Strategic Location
1600 Km Coastline
Robust
Infrastructure
Source: www.gujaratindia.com
Business
Friendly
Policies
Quality
Manpower
Fastest Growing
Economy
Contributes
7% to India’s GDP
Source: census 2011
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4. 348 Towns and an Urban population of 2.6 Crore
State
GUJARAT
Population
INDIA
GUJARAT
Districts
No of Towns
Villages
26
348
18,225
Total (In Cr)
Urban Pop %
Rural Pop %
121.0
37.7
31%
83.3
69%
6.0
2.6
43%
3.5
57%
Higher skew of urban population in Gujarat, when compared to
national urban population %
Source: Census Of India 2011
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5. Newspaper Readership Snapshot
Market
No. of Gujarati Newspaper Readers
Gujarat State
10402
Ahmedabad
2083
Surat
1363
Vadodara
799
Rajkot
551
Bhavnagar
227
Jamnagar
199
1 Crore
Consumers
Read
Gujarati
newspapers
Source: IRS 2012 Q4, AIR figs in 000’s
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6. Newspaper Readership Snapshot
10 Lac + cities
(Population)
1 Lac+ cities
(Population)
India
46
497
Gujarat
4
29
Divya Bhaskar covers all 10 Lac+ cities of Gujarat
(Ahmedabad, Vadodara, Surat, Rajkot) & leads amongst all Gujarati newspapers
across these cities with a readership of 20.33 Lac
(79 % of these readers only read Divya Bhaskar)
Source: IRS 2012 Q4, AIR figs in 000’s
Left Page-6
Source: Census Of India 2011
Divya Bhaskar Includes Saurashtra Samachar
7. Divya Bhaskar
Launched in
Ahmedabad
in 2003
BHUJ
AHMEDABAD
6 Editions
Ahmedabad, Vadodara, Surat,
Rajkot, Bhavnagar, Bhuj
VADODARA
RAJKOT
BHAVNAGAR
SURAT
SURAT
SURAT
37.2 Lac
Discerning Readers
Source: IRS 2012 Q4, AIR figs in 000’s
Divya Bhaskar Includes Saurashtra Samachar
Right Page-7
9. Dominant Leader in Ahmedabad
1097
848
29%
More
Readers
468
Divya Bhaskar
The only Gujarati Daily with
10 Lac + readers in a city
124
Times of India
Sandesh
Gujarat Samachar Divya Bhaskar
Source: IRS 2012 Q4, AIR figs in 000’s
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10. Sole Readership - Ahmedabad
877
1000
620
800
41%
More
Sole Readers
Gujarat Samachar
Divya Bhaskar
600
Sole Readership of Divya Bhaskar
is more than the overall
readership of Gujarat Samachar in
Ahmedabad
400
294
200
0
Sandesh
Source: IRS 2012 Q4, AIR figs in 000’s
SOLE READERS : Not reading any other Gujarati newspaper
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11. The Power of Divya Bhaskar
GUJARAT
Divya Bhaskar
State
3720
Top 6 Cities
2169
Urban
2793
Rural
927
58% of Divya Bhaskar
Readers are from top
6 cities of Gujarat
75% of Divya Bhaskar
Readers are urban
Top 6 cities: Ahmedabad, Vadodara, Surat, Rajkot, Bhavnagar, Jamnagar
Source: IRS 2012 Q4, AIR figs in 000’s
Divya Bhaskar Includes Saurashtra Samachar
Right - Page-11
12. Divya Bhaskar Edge
Readership
Divya Bhaskar
Gujarat Samachar
Sandesh
Ahmedabad
1097
848
468
Surat
466
573
412
Vadodara
261
341
275
Rajkot
209
244
158
Jamnagar
47
112
49
Bhavnagar
89
140
21
Top 6 Cities
2169
2258
1383
Divya Bhaskar at par with it’s nearest competitor & has a
57% lead from it’s follower
Source: IRS 2012 Q4, AIR figs in 000’s
Divya Bhaskar Includes Saurashtra Samachar
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13. The Urban Hub Of Gujarat Ahmedabad, Vadordara, Surat & Rajkot (AVSR)
SEC A Pop
SEC AB Pop
Total
15-24
25+
Total
15-24
25+
Gujarat Urban
100%
100%
100%
100%
100%
100%
AVSR of Urban Guj
72%
77%
72%
61%
64%
61%
Ahmedabad of AVSR
41%
41%
41%
43%
44%
42%
AVSR of Urban Gujarat Accounts for 61% of SEC AB
43% of this TG is in Ahmedabad
Source: IRS 2012 Q4, AIR figs in 000’s
Divya Bhaskar Includes Saurashtra Samachar
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14. The Urban Edge- AVSR Dominance
Readership
Reader Distribution
Divya Bhaskar
Gujarat
Samachar
Sandesh
Divya Bhaskar
Gujarat
Samachar
Sandesh
Gujarat
3,720
4,395
3,201
100%
100%
100%
Urban
2,793
3,279
2,057
75%
75%
64%
AVSR
2,033
2,006
1,313
55%
46%
41%
Ahmedabad
1,097
848
468
29%
19%
15%
927
1,115
1,144
25%
25%
36%
Rural
Divya Bhaskar leads in the AVSR, both in Market readership and
reader profile contribution
Source: IRS 2012 Q4 , AIR figs in 000’s
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Divya Bhaskar Includes Saurashtra Samachar
15. Sole Readers
Sole Readers
Gujarat U+R
2964
80%
Gujarat Urban
2201
79%
Top 4 Cities
1603
79%
Top 6 Cities
1713
79%
Gujarat SEC AB
957
73%
Ahmedabad
877
80%
Divya Bhaskar
delivers 30 Lac
unique newspaper
readers in Gujarat
SOLE READERS : Not reading any other Gujarati newspaper
Source: IRS 2012 Q4 , AIR figs in 000’s
Divya Bhaskar Includes Saurashtra Samachar
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16. Jammu
India’s Largest Newspaper Group
Himachal Pradesh
Chandigarh
Punjab
Uttarakhand
Haryana
Delhi
Rajasthan
Jharkhand
Gujarat
Madhya Pradesh
Chhattisgarh
IRS 2012, Q4
Maharashtra
DB Studio Map not to scale
• 1.97 CRORE READERS
• 13 STATES
• 66 EDITIONS
• 4 LANGUAGES
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