SlideShare ist ein Scribd-Unternehmen logo

Cause Marketing - Moving to Win-Win-Win (NAMA 2009)

‱Als PPT, PDF herunterladen‱
‱
Steve Drake
Steve Drake

Step-by-step look at cause marketing including examples and a case study. The presentation is designed to introduce the agricultural marketing community to cause marketing concepts.

BusinessTechnologie
1 von 35
Moving From Win-Win to Win-Win-Win with Cause Marketing Steve Drake President, Drake & Company April 17, 2009 © 2009 Drake & Company
Today’s Goals ,[object Object],[object Object],[object Object],While growing rapidly in most sectors, “ag sector” shows limited use of cause marketing. As the “causeaholic,” my goal is to change that!
What? Cause Non-Profit Corporate Partners Association Partner ,[object Object],$ Basics
Examples
Loads of Hope New Orleans, San Diego, Galveston, Waterloo: 30,000 loads to date Examples
Sam’s, Aquafina & KAB 37 Million bottles; $300,000; 100,000 fleece jackets! Examples
Bread Art Project ,[object Object],Milling & Baking Industry Donated $50,000 to Feeding America + $1 per submission up to $50,000 Examples
Target & St. Jude 200,000 purchased; $300,000 to St. Jude Examples
Colgate & RIF $800,000 + 58,000 books since 2004 Examples
Be a ,[object Object],[object Object],[object Object],1,477 participants; $7,385; 296 USO care packages Examples
National Geographic Kids – Cotton Inc Guinness record by turning old jeans into home insulation Examples
Basics
Why? ,[object Object],[object Object],[object Object],[object Object],Source: 2008 Cone/Duke University Behavioral Cause Study Basics
Why? Trying to reach Generation Y? Source: 2008 Cone/Duke University Behavioral Cause Study Basics
Benefits ,[object Object],[object Object],[object Object],[object Object],Basics
Why? ,[object Object],[object Object],[object Object],[object Object],Basics
Why? ,[object Object],[object Object],[object Object],[object Object],[object Object],Basics
Finding Partners? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basics
How – Cause Types ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basics
Measurement & Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basics
Measurement & Evaluation Basics
Practice
Case Study
The Challenge Trees to troops Practice
Who? Cause: Military families Practice
The Program ,[object Object],[object Object],Coordination & Fund-raising 4,000 – 6,000 trees from consumers & retailers Fed Ex : 59,000+ miles + 10,000 air miles + volunteers 53 bases 17,000 families Practice
Power of Cause Marketing http://www.msnbc.msn.com/id/3032619/#2821063
23.4 MILLION households said they saw, read or heard about Trees for Troops Reach & Impact 2008 Trees for Troops 3.4 MILLION households said T4T “influenced” their decision to purchase a Real Tree in 2008 Practice
[object Object],Reach & Impact Practice
[object Object],[object Object],[object Object],[object Object],Summary Practice
Evaluating (CSF perspective) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What other program could generate this much local and national (positive) media coverage? Practice
Key Learnings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],8) Share the passion Practice
12 Steps to Cause Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Basics
Resources : ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...
Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...
Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...Steve Drake
 
Cause Marketing Overview
Cause Marketing OverviewCause Marketing Overview
Cause Marketing OverviewLinda Rogers
 
Emily Seekell final
Emily Seekell finalEmily Seekell final
Emily Seekell finalMichigan State University
 
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsCorporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
 
FairPres111213
FairPres111213FairPres111213
FairPres111213Jennifer O'Brien
 
Cause Marketing for Non Profits
Cause Marketing for Non ProfitsCause Marketing for Non Profits
Cause Marketing for Non ProfitsSteve Drake
 
Content marketing for growing enterprises 072611
Content marketing for growing enterprises 072611Content marketing for growing enterprises 072611
Content marketing for growing enterprises 072611Daniel Schiller
 
Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
 

Empfohlen

Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...
Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...
Moving to WIn-Win-Win with Cause Marketing - 2009 Great Ideas Session (Hand...Steve Drake
 
Cause Marketing Overview
Cause Marketing OverviewCause Marketing Overview
Cause Marketing OverviewLinda Rogers
 
Emily Seekell final
Emily Seekell finalEmily Seekell final
Emily Seekell finalMichigan State University
 
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsCorporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
 
FairPres111213
FairPres111213FairPres111213
FairPres111213Jennifer O'Brien
 
Cause Marketing for Non Profits
Cause Marketing for Non ProfitsCause Marketing for Non Profits
Cause Marketing for Non ProfitsSteve Drake
 
Content marketing for growing enterprises 072611
Content marketing for growing enterprises 072611Content marketing for growing enterprises 072611
Content marketing for growing enterprises 072611Daniel Schiller
 
Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Question 3 How can companies be responsible social marketers? (Chapter 21) ...
Question 3 How can companies be responsible social marketers? (Chapter 21) ...Sameer mathur
 
Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0Mike Kujawski
 
Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)Steve Drake
 
How Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaignsHow Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaignsSusan McPherson
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSteve Drake
 
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting AssociationsSLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting AssociationsSteve Drake
 
twitter en la educaciĂłn
twitter en la educaciĂłntwitter en la educaciĂłn
twitter en la educaciĂłnmaria jose
 
Cause Marketing for Associations
Cause Marketing for AssociationsCause Marketing for Associations
Cause Marketing for AssociationsSteve Drake
 
Marketing Essentials: Cause Marketing
Marketing Essentials: Cause MarketingMarketing Essentials: Cause Marketing
Marketing Essentials: Cause MarketingSports and Social Change
 
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
 
Good scout maximization_cmf[1]
Good scout maximization_cmf[1]Good scout maximization_cmf[1]
Good scout maximization_cmf[1]Good Scout Group
 
Csr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right OrganizationsCsr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right OrganizationsJayaBohlmann
 
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsCorporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring BudgetDebbie Elliott
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional ProductsEskimo Joe's Promotional Products Group
 
Brand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation SlidesBrand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation SlidesSlideTeam
 
The S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause MarketingThe S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause MarketingBruce Burtch
 
Nanette Newbry
 
Cause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersCause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_finalCaliber, LLC
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_finalCaliber, LLC
 
The Road Less Travelled
The Road Less TravelledThe Road Less Travelled
The Road Less TravelledKartik Kompella
 
Building Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community OutreachBuilding Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community OutreachKristin Messerli
 

Weitere Àhnliche Inhalte

Andere mochten auch

Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0Mike Kujawski
 
Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)Steve Drake
 
How Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaignsHow Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaignsSusan McPherson
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSteve Drake
 
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting AssociationsSLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting AssociationsSteve Drake
 
twitter en la educaciĂłn
twitter en la educaciĂłntwitter en la educaciĂłn
twitter en la educaciĂłnmaria jose
 

Andere mochten auch (6)

Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0Harnessing the Global Community in the Era of Web 2.0
Harnessing the Global Community in the Era of Web 2.0
 
Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)Cause Marketing AMC Survey Slides (2008)
Cause Marketing AMC Survey Slides (2008)
 
How Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaignsHow Brands can deliver, navigate and measure the impact of their campaigns
How Brands can deliver, navigate and measure the impact of their campaigns
 
Social Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between JobsSocial Media Workshop for Businesspeople Between Jobs
Social Media Workshop for Businesspeople Between Jobs
 
SLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting AssociationsSLSAE (2010) Converging Trends Impacting Associations
SLSAE (2010) Converging Trends Impacting Associations
 
twitter en la educaciĂłn
twitter en la educaciĂłntwitter en la educaciĂłn
twitter en la educaciĂłn
 

Ähnlich wie Cause Marketing - Moving to Win-Win-Win (NAMA 2009)

Cause Marketing for Associations
Cause Marketing for AssociationsCause Marketing for Associations
Cause Marketing for AssociationsSteve Drake
 
Marketing Essentials: Cause Marketing
Marketing Essentials: Cause MarketingMarketing Essentials: Cause Marketing
Marketing Essentials: Cause MarketingSports and Social Change
 
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Andrew Marietta
 
Good scout maximization_cmf[1]
Good scout maximization_cmf[1]Good scout maximization_cmf[1]
Good scout maximization_cmf[1]Good Scout Group
 
Csr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right OrganizationsCsr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right OrganizationsJayaBohlmann
 
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsCorporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring BudgetDebbie Elliott
 
Brand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation SlidesBrand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation SlidesSlideTeam
 
The S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause MarketingThe S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause MarketingBruce Burtch
 
Cause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersCause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersSondra Dellaripa
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_finalCaliber, LLC
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_finalCaliber, LLC
 
The Road Less Travelled
The Road Less TravelledThe Road Less Travelled
The Road Less TravelledKartik Kompella
 
Building Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community OutreachBuilding Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community OutreachKristin Messerli
 
Developing a diverse funding base
Developing a diverse funding baseDeveloping a diverse funding base
Developing a diverse funding baseCause & Effect Inc.
 
Developing a diverse funding base
Developing a diverse funding baseDeveloping a diverse funding base
Developing a diverse funding baseCause & Effect Inc.
 
5 Steps to Building a Quality Advocate Network
5 Steps to Building a Quality Advocate Network5 Steps to Building a Quality Advocate Network
5 Steps to Building a Quality Advocate NetworkSpendsetter
 
Cause Marketing Basics
Cause Marketing BasicsCause Marketing Basics
Cause Marketing Basicsventureneer
 

Ähnlich wie Cause Marketing - Moving to Win-Win-Win (NAMA 2009) (20)

Cause Marketing for Associations
Cause Marketing for AssociationsCause Marketing for Associations
Cause Marketing for Associations
 
Marketing Essentials: Cause Marketing
Marketing Essentials: Cause MarketingMarketing Essentials: Cause Marketing
Marketing Essentials: Cause Marketing
 
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
Leatherstocking AEA: Marketing Focus from Fund Development and Marketing Part...
 
Good scout maximization_cmf[1]
Good scout maximization_cmf[1]Good scout maximization_cmf[1]
Good scout maximization_cmf[1]
 
Csr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right OrganizationsCsr Partnerships How To Choose The Right Organizations
Csr Partnerships How To Choose The Right Organizations
 
Corporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District LevelsCorporate Sponsorship and Cause Marketing at the Club and District Levels
Corporate Sponsorship and Cause Marketing at the Club and District Levels
 
Marketing on a Shoestring Budget
Marketing on a Shoestring BudgetMarketing on a Shoestring Budget
Marketing on a Shoestring Budget
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
 
Brand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation SlidesBrand Activation PowerPoint Presentation Slides
Brand Activation PowerPoint Presentation Slides
 
The S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause MarketingThe S.M.A.R.T.E.R. Approachℱ to Cause Marketing
The S.M.A.R.T.E.R. Approachℱ to Cause Marketing
 
 
Cause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate PartnersCause Marketing: Building Profitable Relationships with Corporate Partners
Cause Marketing: Building Profitable Relationships with Corporate Partners
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_final
 
Caliber CMF presentation_final
Caliber CMF presentation_finalCaliber CMF presentation_final
Caliber CMF presentation_final
 
The Road Less Travelled
The Road Less TravelledThe Road Less Travelled
The Road Less Travelled
 
Building Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community OutreachBuilding Partnerships That Work: Nonprofit and Community Outreach
Building Partnerships That Work: Nonprofit and Community Outreach
 
Developing a diverse funding base
Developing a diverse funding baseDeveloping a diverse funding base
Developing a diverse funding base
 
Developing a diverse funding base
Developing a diverse funding baseDeveloping a diverse funding base
Developing a diverse funding base
 
5 Steps to Building a Quality Advocate Network
5 Steps to Building a Quality Advocate Network5 Steps to Building a Quality Advocate Network
5 Steps to Building a Quality Advocate Network
 
Cause Marketing Basics
Cause Marketing BasicsCause Marketing Basics
Cause Marketing Basics
 

Mehr von Steve Drake

Reinders social media
Reinders social mediaReinders social media
Reinders social mediaSteve Drake
 
Reinders harnessing multiple generations
Reinders harnessing multiple generationsReinders harnessing multiple generations
Reinders harnessing multiple generationsSteve Drake
 
Reinders generations & social media (ss)
Reinders generations & social media (ss)Reinders generations & social media (ss)
Reinders generations & social media (ss)Steve Drake
 
Wolf summary
Wolf summaryWolf summary
Wolf summarySteve Drake
 
Texting tweeting & tweerking what's up with the younger generation
Texting tweeting & tweerking what's up with the younger generationTexting tweeting & tweerking what's up with the younger generation
Texting tweeting & tweerking what's up with the younger generationSteve Drake
 
Generations, Social Media & Content: What They Mean to Reinders
Generations, Social Media & Content: What They Mean to ReindersGenerations, Social Media & Content: What They Mean to Reinders
Generations, Social Media & Content: What They Mean to ReindersSteve Drake
 
Why Association Boards Fail & How to Fix Them
Why Association Boards Fail & How to Fix ThemWhy Association Boards Fail & How to Fix Them
Why Association Boards Fail & How to Fix ThemSteve Drake
 
How Specialty Contractors Can Use Websites and Social Media
How Specialty Contractors Can Use Websites and Social MediaHow Specialty Contractors Can Use Websites and Social Media
How Specialty Contractors Can Use Websites and Social MediaSteve Drake
 
Marketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and ResultsMarketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and ResultsSteve Drake
 
Integrated Marketing in the Digital Era
Integrated Marketing in the Digital EraIntegrated Marketing in the Digital Era
Integrated Marketing in the Digital EraSteve Drake
 
Association Economic Impact on St. Louis Region
Association Economic Impact on St. Louis RegionAssociation Economic Impact on St. Louis Region
Association Economic Impact on St. Louis RegionSteve Drake
 
Content marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsContent marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsSteve Drake
 
Content Marketing for Associations & Nonprofits: An Overview
Content Marketing for Associations & Nonprofits: An OverviewContent Marketing for Associations & Nonprofits: An Overview
Content Marketing for Associations & Nonprofits: An OverviewSteve Drake
 
2012 digital media show final
2012 digital media show final2012 digital media show final
2012 digital media show finalSteve Drake
 
8 1 aaohn webinar
8 1 aaohn webinar8 1 aaohn webinar
8 1 aaohn webinarSteve Drake
 
Managing content to enhance member value
Managing content to enhance member valueManaging content to enhance member value
Managing content to enhance member valueSteve Drake
 
Narrow-Minded Boards and Other Association Challenges
Narrow-Minded Boards and Other Association ChallengesNarrow-Minded Boards and Other Association Challenges
Narrow-Minded Boards and Other Association ChallengesSteve Drake
 
NE-SAE General Session
NE-SAE General SessionNE-SAE General Session
NE-SAE General SessionSteve Drake
 
Bridging the Generations in Golf: Syngenta Business Institute
Bridging the Generations in Golf: Syngenta Business InstituteBridging the Generations in Golf: Syngenta Business Institute
Bridging the Generations in Golf: Syngenta Business InstituteSteve Drake
 
Best interview questions
Best interview questionsBest interview questions
Best interview questionsSteve Drake
 

Mehr von Steve Drake (20)

Reinders social media
Reinders social mediaReinders social media
Reinders social media
 
Reinders harnessing multiple generations
Reinders harnessing multiple generationsReinders harnessing multiple generations
Reinders harnessing multiple generations
 
Reinders generations & social media (ss)
Reinders generations & social media (ss)Reinders generations & social media (ss)
Reinders generations & social media (ss)
 
Wolf summary
Wolf summaryWolf summary
Wolf summary
 
Texting tweeting & tweerking what's up with the younger generation
Texting tweeting & tweerking what's up with the younger generationTexting tweeting & tweerking what's up with the younger generation
Texting tweeting & tweerking what's up with the younger generation
 
Generations, Social Media & Content: What They Mean to Reinders
Generations, Social Media & Content: What They Mean to ReindersGenerations, Social Media & Content: What They Mean to Reinders
Generations, Social Media & Content: What They Mean to Reinders
 
Why Association Boards Fail & How to Fix Them
Why Association Boards Fail & How to Fix ThemWhy Association Boards Fail & How to Fix Them
Why Association Boards Fail & How to Fix Them
 
How Specialty Contractors Can Use Websites and Social Media
How Specialty Contractors Can Use Websites and Social MediaHow Specialty Contractors Can Use Websites and Social Media
How Specialty Contractors Can Use Websites and Social Media
 
Marketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and ResultsMarketing 3.0: Creating a Faster Path to Innovation and Results
Marketing 3.0: Creating a Faster Path to Innovation and Results
 
Integrated Marketing in the Digital Era
Integrated Marketing in the Digital EraIntegrated Marketing in the Digital Era
Integrated Marketing in the Digital Era
 
Association Economic Impact on St. Louis Region
Association Economic Impact on St. Louis RegionAssociation Economic Impact on St. Louis Region
Association Economic Impact on St. Louis Region
 
Content marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associationsContent marketing world conference provides valuable info for associations
Content marketing world conference provides valuable info for associations
 
Content Marketing for Associations & Nonprofits: An Overview
Content Marketing for Associations & Nonprofits: An OverviewContent Marketing for Associations & Nonprofits: An Overview
Content Marketing for Associations & Nonprofits: An Overview
 
2012 digital media show final
2012 digital media show final2012 digital media show final
2012 digital media show final
 
8 1 aaohn webinar
8 1 aaohn webinar8 1 aaohn webinar
8 1 aaohn webinar
 
Managing content to enhance member value
Managing content to enhance member valueManaging content to enhance member value
Managing content to enhance member value
 
Narrow-Minded Boards and Other Association Challenges
Narrow-Minded Boards and Other Association ChallengesNarrow-Minded Boards and Other Association Challenges
Narrow-Minded Boards and Other Association Challenges
 
NE-SAE General Session
NE-SAE General SessionNE-SAE General Session
NE-SAE General Session
 
Bridging the Generations in Golf: Syngenta Business Institute
Bridging the Generations in Golf: Syngenta Business InstituteBridging the Generations in Golf: Syngenta Business Institute
Bridging the Generations in Golf: Syngenta Business Institute
 
Best interview questions
Best interview questionsBest interview questions
Best interview questions
 

KĂŒrzlich hochgeladen

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...Aggregage
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒anilsa9823
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxWorkforce Group
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsMichael W. Hawkins
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsP&CO
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfAdmir Softic
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Dave Litwiller
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLSeo
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesDipal Arora
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...lizamodels9
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756dollysharma2066
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communicationskarancommunications
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxAndy Lambert
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageMatteo Carbone
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfAmzadHosen3
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756dollysharma2066
 

KĂŒrzlich hochgeladen (20)

The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
VIP Call Girls In Saharaganj ( Lucknow ) 🔝 8923113531 🔝 Cash Payment (COD) 👒
 
Cracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptxCracking the Cultural Competence Code.pptx
Cracking the Cultural Competence Code.pptx
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
HONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael HawkinsHONOR Veterans Event Keynote by Michael Hawkins
HONOR Veterans Event Keynote by Michael Hawkins
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
Enhancing and Restoring Safety & Quality Cultures - Dave Litwiller - May 2024...
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRLMONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
MONA 98765-12871 CALL GIRLS IN LUDHIANA LUDHIANA CALL GIRL
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➄99902@11544 ( Best price)100% Genuine Escort In 24...
 
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu Ka Tilla, Delhi Contact Us 8377877756
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Pharma Works Profile of Karan Communications
Pharma Works Profile of Karan CommunicationsPharma Works Profile of Karan Communications
Pharma Works Profile of Karan Communications
 
Monthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptxMonthly Social Media Update April 2024 pptx.pptx
Monthly Social Media Update April 2024 pptx.pptx
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdfJohn Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
 
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Mahipalpur Delhi Contact Us 8377877756
 

Cause Marketing - Moving to Win-Win-Win (NAMA 2009)

Hinweis der Redaktion

  1. Confession – Because a cause advocate by accident! Story re CSF – FedEx – T4T