Joint Venture Blueprint for Success -the JV Doctor

Dr. Murray Beaulieu
• Certified Joint Venture Broker
• LinkedIn Expert
• 30 years Fortune 500 Financial Management
• US Army Logistics Management Officer
• University of Notre Dame Graduate
• MBA Southern NH University
• drmurray@thejvdoctor.com

What Will We Be Covering In This Workshop?
• Introduction to Joint Ventures
• The Joint Venture Mind-set
• Finding Joint Venture Partners
• Contacting Joint Venture Partners
• Managing Joint Venture Partners
• Joint Venture Contracts
• Types of Joint Ventures
• Joint Venture Examples

World’s Most Powerful Business Strategy?
A Joint Venture is an arrangement of mutual benefit
between two or more people or businesses who have
complimentary resources.
Resources can range from products, services, business
assets and customer list that has a relationship with the
list owner that can be leveraged for minimal cost.
According to one of my mentors the Marketing Expert Jay Abraham
less than 5% of people know how to use Joint Ventures properly.
AND MOST DON’T EVEN KNOW HOW TO USE THEM AT ALL!

A Businesses Most VALUABLE Asset
The relationship between a business owner and customers
is the most VALUABLE asset that can be leveraged!
• When business is sold asset VALUED on Balance Sheet.
• It costs SIX times as much to sell to a new buyer.
• Selling to the same customer again is PURE profit.
• It costs ZERO using other businesses lists.
• More of the profit is yours with NO advertising costs!

The BENEFITS Of Using Joint Ventures
• Allows you to COMPENSATE weak areas in your
business without the nominal investment.
• Allows you to take advantage of UNLIMITED
businesses complimentary skills and resources.
• Allows you to BOOST your lead/client generation
and profits very quickly.
• Allows you great branding potential for FREE.
• Allows you to MAKE MONEY out of thin air!

The Joint Venture Mindset
If you don’t have the right success mindset then you are
destined to fail. Visualization is the best means of
manifesting the specific successful outcome!
If you want to attract the energy of opportunity and
success then you should use an affirmation like:
“I am the right person, in the right place, at the right time, doing the
right things, with the right people!”
“I am aware of and open to unlimited joint venture opportunities, I am
involved in the best ‘high-level’ joint venture opportunities!”
Always see yourself as someone adding value to others!

Finding Potential Joint Venture Partners
Existing Mailing List, Customer List or Newsletter
One of the BEST places to start. Customers have
already done business with you or the list owner and
have a trusted relationship which could be leveraged!
Sites:
www.hilitedms.co.uk – UK
www.mediafinder.com – US and Canada
www.new-lists.com – Newsletter Lists

Seminars and Paid Events
You can meet and network with a lot of serious and
motivated people. The higher the price for the seminar
or event, the more players you will meet!
ASK THE RIGHT QUESTIONS!
“How Did YOU Get Started As a...?”
“How Can I HELP YOU Sell More of Your Product
OR Service?”

Trade Shows and Exhibitions
You can meet and network with a lot of serious and
motivated business owners and contacts. They don’t
understand the power of Joint Ventures and treat each
other as competitors.
ASK THE RIGHT QUESTION!
“If I Could Generate YOU Business for FREE From
This Room, Would You Give me __%?”

Targeted Online Discussion Boards/Forums
You can meet and network with a lot of prospective
joint venture partners online in similar industries or
niches that serve the same clients as you!
Sites:
http://www.big-boards.com - Forum Directory
http://www.google.com/dirhp - Google Directory

Social Network Sites
Collaborate with other professionals and directly with
key people of Influence and their network/connections!
Sites:
http://www.linkedIn.com
http://www.twitter.com
http://www.facebook.com

Google
Amazing resource for finding joint venture partners.
With a few tricks you can really narrow down your
search results to find great opportunities!
Sites:
http://www.google.co.uk - UK
http://www.google.com – US

Using Google Effectively – STEP 1
Write a list of keywords that most closely match your
targeted market. Take each keyword and do the
following search to find suitable JV partners:
• personal development + newsletter
• personal development + forum
• personal development + blog

With each list of results visit the most relevant sites
ranked/PPC ads and then use the following tool to
check their suitability and ranking of importance out:
http://www.whois.domaintools.com
This tool will tell you their Alexa ranking (how popular
they are), whether they are blacklisted, how long they
have been around, their visitors and contact details!

Now you should have plenty of potential JV partners
ready to contact. You will want to put them all on a
checklist and rate them A, B or C.
• A – Ideal partners with largest lists or traffic
• B – Second group of potential JV partners
• C – Let someone else contact them later

Google Advanced Strategy
http://www.google.com/advanced_search

Qualifying Joint Venture Partners
Using Due Diligence
You can now get access to ALL records for companies
online for FREE using the tool below:
http://www.duedil.com
This tool wil give you access to over 8 million
companies with over 20 years of financial history!

Qualifying Joint Venture Partners
Using Social Media Monitoring
You can now get access to everything that people are
talking about your potential JV partner online for FREE
using the tool below:
http://www.socialmention.com
This tool will also give you social media alerts direct to
your email inbox.

Contacting Potential Joint Venture Partners
Email/Online
Email is practical, easy and cheap. A great way to
communicate with potential partners when you are
already dealing with them.
Most business owners usually receive a lot of emails
and don’t always read proposals unless you have a very
strong headline that catches their attention!
Should Not Be Your ONLY Mode of Contact!

FedEx or Special Delivery
The BEST way to contact potential partners. It’s
professional and rarely used so gets the attention. You
get pass the first barrier as it always gets opened!
Helps get past the gatekeeper easier as long as it is
addressed to the decision maker and marked as:
URGENT: Please Hand Deliver

Phone
Follow up after you send your proposal out. You should
also get your partners on the phone after they accept
your proposal.
Only use the phone to follow-up or get an appointment
NEVER pitch your proposal on the phone unless you
know the person very well!

Managing Joint Venture Partners
• Sacrifice early profits for LONG TERM gain
• Offer highest performers BETTER commissions
• Offer other performers MILESTONE commissions
• Make sure you have a STRONG back-end
• Offering PRIZES for them to keep mailing
• Sharing communication about BUZZ
• Offering to PROMOTE for the performers

Agreements and Joint Venture Contracts
Non-Disclosure Agreements – NDA’s
Some people like to use NDA’s as it legally stops other
people ripping off your trade secrets/ IP or even your
entire sales process.
Joint Venture Contracts
Only start drafting an agreement once the deal has been
solidified and you have a confirmation to go ahead.

How To Protect The Deal
• Have your partners sign a Non-Disclosure Agreement
(or Intellectual Property Rights agreement) and have
those agreements in your possession before telling your
partners everything.
• Have them sign an agreement (contract).
• Put in your agreement that you have the right to
inspect their shipping records, telephone records, etc. to
see if there is a discrepancy between the two.

Most Popular Types Of Joint Ventures
Online
You find someone with a complimentary product or
newsletter and you contact them to promote your
product or bundle it with their own.
This can be done through emailing each other’s lists or
via a link on their newsletter or website.
A very simple way to get started with joint ventures!

Licensing
You can make money instantly by buying or owning the
rights to those things that are proven. Because it’s
already been tested you don’t need to spend time and
energy to prove that it would actually sell?
You can also charge people a royalty fee for the rights
to your products and make money hands-free!
One of the quickest ways to make Millions!

Distribution
You find a distributor that has an existing sales channel
and then you find a good quality targeted product. You
take a cut on every sale made on both sides. Simple
deal.
Another thing you can do is negotiate exclusivity if the
product owner does not have some kind of affiliate
program in place.
Control the distribution and you control the money!

Product Creation
You can approach people with great products that aren’t
electronic and offer them to transcribe their product for
them.
That way they can also sell it as an electronic product
too to JV partners you find. Ask for a percentage of
sales on that.
You can create multiple 6 figures with this strategy!

Endorsements
Find out about the high-ticket seminars being put on in
your area. Contact the people setting up the event and
suggest to JV Broker the deal by having someone
endorse to their targeted list.
If the presenters are not planning on recording / filming
the event, you may help them (secure licensing rights).
Then you can help them market the physical product
that you also own – once again on a Joint Venture basis.
Recurring revenue on a product that you also own!

UpSelling
Show other companies how they can upsell other
products or services to increase the average unit of
purchase.
You go out and find the other products for cut!
Every company needs an upsell strategy!

Reactivating Inactive Buyers
Customer attrition is the amount of customers that
businesses lose every year, usually around 20%.
Businesses are so busy looking for new customers that
they lose existing customers and don’t even know it!
You can get together with other businesses and offer
them your products/services to re-activate dormant
customers for a percentage of the profits.
It costs 6 times as much to get new customers!

Unconverted Leads
Company A gets 5,000 call-in leads a month. They
convert 15% of them. What should they do with the
other 4,250 unconverted leads that costs them money?
You get them to do an endorsed joint venture campaign
to promote your products to their unconverted leads (as
they have not purchased) and split the profits!
There is so much abundance in leads for everybody!

Joint Venture Example #1
Audio Visual Company and Hotels
You get this company to form relationships with hotels
to supply the audio visual needs of the customers of the
hotel. They get all the business coming into the hotel.
The hotel gets a slice of the revenue and so do you!

Construction Company and Unused Equipment
The company has equipment which it owns but which it
doesn't use all the time.
You get the construction company to allows others to
use the equipment and then split the profits from the
equipment's use by the other company.

Office Furniture
Take the leads which they can’t sell/convert and offer
them to a joint venture competitor on a 50/50 basis.
You may end up making more money from those leads
than from the people you sell!

Showroom Companies
Acquire asset control and then develop concession
relationships with other retail outlets which show their
product for a piece of the revenue.
Find these retail outlets by placing a PR release in the
trade journals indicating that they are in a mode of
rapid expansion and are looking for retail
establishments which meet certain criteria.

Training Companies
Create a relationship with a similar type of company
but non-competitive. Generate cross promotional/cross
endorsing opportunities.
The process can be used as a back-end to their client
list as well as a front-end to current prospects.

Golf Clubs and Luxury Car Dealerships
Get the golf club to give away to luxury car dealerships
one month of free classes at a cost of $1 each. If the car
dealers buy hundreds of these it generates quick cash!
The golf club should Increase their long term sales by
retaining one third of the people signing up for the free
classes and you get 50%!
The car dealers also win by giving away something of
significant value which only cost them $1!

Luxury Dating Agency and Luxury Cruises
Structure an endorsed letter for a cruise line to their
membership base offering them a special package!

Joint Venture Blueprint for Success -the JV Doctor

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