Entrepreneurship

1. WOMEN
ENTREPRENEURS

2. DEFINITION
• Women entrepreneurs are those who start a small
business either individually or collectively with others
by using the business opportunities offered by the
environment.

3. WHAT MAKES WOMEN TAKE UP
BUSINESS?
• Factors influencing women entrepreneur
• (1) They want new challenges and opportunities for self-
fulfillment.
• (2) They want to prove their mettle in innovative and
competitive jobs.
• (3) They want the change to control the balance
between their family responsibilities and their business
lives.
• (4)They would like come out from their conventional role
of managing their home.
• (5)They want to support their male counterparts by
engaging in their professions and families.

4. TYPES OF WOMEN ENTREPRENEUR
• Women entrepreneurs are classified into the
following-
• Chance Entrepreneurs-
• Chance entrepreneurs are those who initiate their
business without any preparation, clear goals and
plans. They grab the opportunities coming their
way.
• (2) Natural Entrepreneurs-
• Natural entrepreneurs take business as a
profession. They plan for their business and are
being motivated by the earning of money.

5. TYPES OF WOMEN ENTREPRENEUR
• Created Entrepreneurs-
• Created entrepreneurs are encouraged and
trained through specialized training programs such
as Entrepreneurship Development Program to set
up their own ventures.
•
• Forced Entrepreneurs-
• The women who are compelled by circumstances
death of father, husband or brother to takeover
and manage their businesses are called as forced
entrepreneurs.

6. CHALLENGES FACED BY WOMAN
ENTREPRENEURS
• Barriers of infrastructure such as access to credit,
access to technology, support and guidance,
information on opportunities, government support,
industrial support and financial support (for raising
capital);
•
• Professional barriers such as traditional
occupational restrictions, lack of professional
education, generating skill, and knowledge of
industrial collaboration;
•

7. CHALLENGES FACED BY WOMAN
ENTREPRENEURS
• Educational and training barriers such as vocational
training opportunities, lack of information/ advice
on how to start an enterprise, basic educations,
and no time for training/ upgrading skills;
•
• Social and cultural barriers such as values and
family structure, combining family and work life, and
gender bias;
•

8. CHALLENGES FACED BY WOMAN
ENTREPRENEURS
• Legal barriers such as discrimination in acting
independently and assuming responsibility;
•
• Behavioral constraints such as self-confidence,
finding the right contacts for your business ventures,
gaining of acceptance/ respect of people, and the
negative image of self; and
•
• Barriers of role: leadership requirements,
compatibility with tasks, and the pressures to
achieve goals.

9. SPECIFIC STRATEGIES TO HELP
WOMEN ENTREPRENEURS SUCCEED
• Create a Strong Network
• Understand the advantages of information
technology
• Learn ways to Balance work and life
• Get inspiration and advice from by other successful
women entrepreneurs.

10. HOME WORK- IDENTIFY THE
CREATIONS OF THESE WOMEN
ENTREPRENEURS
• Anita Roddick
• Mary Kay Ash
• J K Rowling
• Cher Wang
• Martha Stewart
• Mrs. Debbie Fields