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Company Proprietary and Confidential

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Company Proprietary and Confidential

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Company Proprietary and Confidential
Business Description
• Partnership: DJ O’Brien, Caleb Taylor, Isaiah
Rustad & Kristen Reuter
• A cleaning company for businesses or banks
that repossess foreclosed homes
• Hired by bank institutions of the Chicago, IL
area

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Company Proprietary and Confidential
DJ O’Brien Kristen Reuter
Isaiah Rustad Caleb Taylor

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Company Proprietary and Confidential
First Year Expenses
$98,306.89
• Anticipating expenses to rise as we plan on
growing within the next year
• Direct relationship between operating cost and
the business’s revenue
– More Homes = More $$$
– More Homes = More Supplies

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Company Proprietary and Confidential
Start-Up Cost
Payroll: $66,000
Cleaning Supplies: $15,000
Subcontracting: $12,921
Advertising: $2,460
Office Space Rent: $2,196
Liability Insurance: $575.16
Website Creation: $295
Small Business License: $250
QuickBooks: $132
$98,306.89

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Company Proprietary and Confidential
Cost of Service
• Start with one house a week
• Supplies: Average of $151/job
• Payroll = $1,320/job
– DJ & Caleb (Laborers) - $12/hour @ 40 hours/week
– Isaiah & Kristen (Office Job) - $9/hr @ 20 hours/week
• $1,471/job
• Subcontractor: possible $646.08/job

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Company Proprietary and Confidential
Prices
• Average Chicago home – 2,598 square/ft
– Charge $2/sq.ft.
– Costs us $0.57/sq.ft.
– $5,196 average price

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Company Proprietary and Confidential
First Year Profits
Total Revenue $259,800
Cost of Goods
Sold ($15,000) Gross
Profit $244,800
Operating
Expenses Salaries
$66,000
Bank Loan $60,000
Loan Interest: 4.5% $1,472.52
Rent $2,19
6 Equipment
Depreciation $174.50 Total
Operating Expenses ($129,843.02)
Taxes ($25,980)
Net Profit $88,976.98

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Company Proprietary and Confidential
Gross Profit Margin
Profit Margin =
(Sales - COGS) ÷
Sales
Profit Margin =
($259,800 - $15,000)
÷ $259,800 x 100
Gross Profit Margin
= 94.2% efficient

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Company Proprietary and Confidential
Market Size
Houses
• 1.12 million foreclosed
in the US
• About 5.5 million
homes have been
foreclosed since 2008
• In 2013 the revenue of
cleaning services in the
US reached $50.68
billion
Banks
• 5381 financial
institutions in the US
• 94,725 branches off
the institutions

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Company Proprietary and Confidential
Target Market
• Chicago, Illinois and the surrounding areas
• 13,880 foreclosed homes in the Chicago area in 2014
• Focusing on small banks
• Not interested in big banks, not interested in us
– Couldn’t handle work load

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Company Proprietary and Confidential
Market Segmentation
Foreclosed Houses in Chicago
Remaining Market -
99.63%
Our Market - .37%

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Company Proprietary and Confidential
Marketing Mix

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Company Proprietary and Confidential
Competitors
Northern Illinois Estate Cleanouts
Strengths
• Same day junk removal
• Prices vary by the truckload, not
the house
• Tends to work with owners of the
foreclosed home, not the bank
owners
Weaknesses
• Junk removal only. No
maintenance or repairs
All Precision Maintenance
Strengths
• Exhaustive list of jobs they can do
other than with foreclosed homes
• In Chicago as well as other
surrounding states
• No hidden fees. Small business feel.
Weaknesses
• Website is not extensive and is hard
to find online

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Company Proprietary and Confidential
Other Competitors
A Clean Slate Cleaning Service
Strengths
• Environmentally friendly
cleaning service
• Detailed cleaning for
many businesses
and people
Weaknesses
• only focus on a
small portion of
foreclosed houses
• Don’t do junk removal
Arbek Maintenance Group
Strengths
• Cleaning service with
a wide variety of clients
• Works to meet the
evolving needs of
clients
Weaknesses
• Poorly laid out
website
• No specific specialty
for clients. No strong
suit

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Company Proprietary and Confidential
Business
Short Term Goals: (1 year)
• Increase revenue by at least
15%
• Increase jobs by adding 10
to 12 positions
• Purchase a company van to
haul and store cleaning
supplies and equipment.
Long Term Goals: (5-15 years)
• Become first choice for a
major bank in Chicago
• Expand to new territories
• Become a nationally
recognized company
• Offer different range of
services

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Company Proprietary and Confidential
Operational Issues
• Unexpected issues while cleaning
– Run into problems we can’t fix
• Location
– Hard to get to/far away
• Facility issues
– Small office space to start
• Rapid growth
Actual Photo
of
Caleb Taylor

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Company Proprietary and Confidential
Marketing Strategy
• Isaiah and Kristen will
meet with bank
managers to sell our
service to them
• Folder with company
information, business
card
• Word of mouth and
professional face to face
meetings

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Company Proprietary and Confidential
Cost of Advertising
• $937.13/year
– Color Printer - $229.99
– 100 Advertising Portfolios - $221.24
– 500 Pamphlets - $182.40
– 500 Business Cards - $8.50
– Website - $295

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Company Proprietary and Confidential
Why Re-Pro Cleaners?
• No competitors that do exactly what we do
• We strive for fantastic customer relations
• Not only is this business recession proof, it is a
recession built industry

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Company Proprietary and Confidential