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Your Voice in the New Market Place
Kurt Pritz, Executive Director

theDNA.org
The DNA & Our Industry
•

New, non-profit global business
association that represents the
interests of the entire domain name
industry

•

The Domain Name industry controls
key / vital Internet infrastructure
and access to it

•

Resolving 106 queries/sec
Supporting $1012 in ecommerce
Registering 108 domain names

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Domain Name Association Goals
•

Success of domain name industry members

•

Promote the interests of the domain name
industry participants

•

Advocate the use of domain names as the
primary tool for:
• Establishing presence
• Launching successful enterprises
• Navigation

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
We will stop scanning
QR codes…

http://thedna.org

…and start scanning
domain names
We are:
•

Educating all of the benefits of the
upcoming expansion of the Internet name
space

•

Advocating for and represent the interests
of the industry before policymakers and the
public.

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
DNA work in the Near Term:

Resolving Challenges for Our Members

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Providing Access

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Make It Simple

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Universal Acceptance
库尔特@麻将.游戏
Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Demystifying
Internet
Governance

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Finishing the Launch
of New gTLDs

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
What Is the DNA Doing to
Address Those Issues?
•

Forming a technical committee to
coordinate efforts on acceptance and
collision issues

•

Sponsoring a webinar on Internet
governance

•

Providing frequent policy briefings, oneon-one interactions with members,
holding virtual and in-person member
meetings

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
The DNA Brand
•

Effective communications, outreach and
promotion

•

Well-respected voice in policy discussion

•

Go-to source for any DNS question
• Policy-makers
• Governments
• News outlets

•

Technical and market leadership

•

A team of winners
Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
DNA Members

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Questions

Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org
Copyright Š 2014 Domain Name Association. All rights reserved.

theDNA.org

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The Domain Name Association at Jan 2014 Namescon Las Vegas

  • 1. Your Voice in the New Market Place Kurt Pritz, Executive Director theDNA.org
  • 2. The DNA & Our Industry • New, non-profit global business association that represents the interests of the entire domain name industry • The Domain Name industry controls key / vital Internet infrastructure and access to it • Resolving 106 queries/sec Supporting $1012 in ecommerce Registering 108 domain names Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 3. Domain Name Association Goals • Success of domain name industry members • Promote the interests of the domain name industry participants • Advocate the use of domain names as the primary tool for: • Establishing presence • Launching successful enterprises • Navigation Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 4. We will stop scanning QR codes… http://thedna.org …and start scanning domain names
  • 5. We are: • Educating all of the benefits of the upcoming expansion of the Internet name space • Advocating for and represent the interests of the industry before policymakers and the public. Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 6. DNA work in the Near Term: Resolving Challenges for Our Members Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 7. Providing Access Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 8. Make It Simple Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 9. Universal Acceptance 库尔特@麻将.游戏 Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 10. Demystifying Internet Governance Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 11. Finishing the Launch of New gTLDs Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 12. What Is the DNA Doing to Address Those Issues? • Forming a technical committee to coordinate efforts on acceptance and collision issues • Sponsoring a webinar on Internet governance • Providing frequent policy briefings, oneon-one interactions with members, holding virtual and in-person member meetings Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 13. The DNA Brand • Effective communications, outreach and promotion • Well-respected voice in policy discussion • Go-to source for any DNS question • Policy-makers • Governments • News outlets • Technical and market leadership • A team of winners Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 14. DNA Members Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 15. Questions Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org
  • 16. Copyright Š 2014 Domain Name Association. All rights reserved. theDNA.org