"Your Voice in the New Marketplace", a presentation on the domain name industry by Kurt Pritz, Executive Director of the Domain Name Association. Presented at Namescon 2014
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The Domain Name Association at Jan 2014 Namescon Las Vegas
1. Your Voice in the New Market Place
Kurt Pritz, Executive Director
theDNA.org
2. The DNA & Our Industry
â˘
New, non-profit global business
association that represents the
interests of the entire domain name
industry
â˘
The Domain Name industry controls
key / vital Internet infrastructure
and access to it
â˘
Resolving 106 queries/sec
Supporting $1012 in ecommerce
Registering 108 domain names
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
3. Domain Name Association Goals
â˘
Success of domain name industry members
â˘
Promote the interests of the domain name
industry participants
â˘
Advocate the use of domain names as the
primary tool for:
⢠Establishing presence
⢠Launching successful enterprises
⢠Navigation
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
4. We will stop scanning
QR codesâŚ
http://thedna.org
âŚand start scanning
domain names
5. We are:
â˘
Educating all of the benefits of the
upcoming expansion of the Internet name
space
â˘
Advocating for and represent the interests
of the industry before policymakers and the
public.
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
6. DNA work in the Near Term:
Resolving Challenges for Our Members
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
11. Finishing the Launch
of New gTLDs
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
12. What Is the DNA Doing to
Address Those Issues?
â˘
Forming a technical committee to
coordinate efforts on acceptance and
collision issues
â˘
Sponsoring a webinar on Internet
governance
â˘
Providing frequent policy briefings, oneon-one interactions with members,
holding virtual and in-person member
meetings
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org
13. The DNA Brand
â˘
Effective communications, outreach and
promotion
â˘
Well-respected voice in policy discussion
â˘
Go-to source for any DNS question
⢠Policy-makers
⢠Governments
⢠News outlets
â˘
Technical and market leadership
â˘
A team of winners
Copyright Š 2014 Domain Name Association. All rights reserved.
theDNA.org