Windesheim let me be your manager - keynote - 2012-05-14 - slideshare
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Presentation at Windesheim College in Zwolle, May 14th, 2012
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Windesheim let me be your manager - keynote - 2012-05-14 - slideshare
- 1. Business Model of the 21st century May, 14th 2012 Let me be your manager Dolfijn Advies © copyright 2012
- 2. We invented companies to make our lives more easy. Instead those companies give us a hard time now. Time for something completely different! Dolfijn Advies
- 3. Link to Video – Fast Forward – ViNT trailer 2009 http://vimeo.com/7329189 Dolfijn Advies
- 4. Trust levels in 2005 • US – Harris poll – 4% trust their HMO – 7% trust their health insurer – 11% trust their life insurer – 12% trust their telecom provider – 40% trust their supermarket • Engeland – National poll – 80% don’t trust directors of large companies • Europa – EU Barometer – Trust in large companies ranks second to last Dolfijn Advies
- 5. Wat do companies do to change this? 1960’s – The Marketing Revolution 1980’s – Quality Movement CEO Study 2010 1990’s – Business Proces Reengineering 1990’s – Mass customization 2005 Management Tools survey 1990’s – Relationship Marketing of 960 global executives: “Insufficient customer insight is hurting our performance” Dolfijn Advies
- 6. Three forces New Needs New Technology New Enterprise Logic Dolfijn Advies
- 8. New Large middle class Needs looking for luxury goods New The results of the Technology: industial revolution New “High volume, low cost Enterprise Logic: production” Dolfijn Advies
- 9. Managerial Capitalism Installation Maturation Decline 1910 1930 1950 1970 1990 2010 1900 1920 1940 1960 1980 2000 Henry Ford Dolfijn Advies
- 10. Example – Toilet paper • 8-pack was smaller, same price • Still 8 rolls • Still double layer • Still 200 sheets per roll • Shorter sheets – 12 cm instead of 13 cm over 8% price increase Dolfijn Advies
- 11. Example – Sugar sticks (1) Dolfijn Advies
- 12. Example – Sugar sticks (2) 25% price increase Dolfijn Advies
- 13. Something else is going on Sanctuary “Master of your own destiny” Voice new “Direct influence” consumer Connection “Part of a community, without conforming to silly details” Dolfijn Advies
- 14. Three forces New Needs New Technology New Enterprise Logic Dolfijn Advies
- 15. The new need “Support, enabling you to live the life you want to live the way you want to live it.” Dolfijn Advies
- 16. Three forces New Needs New Technology New Enterprise Logic Dolfijn Advies
- 17. Kondratiev waves Dolfijn Advies
- 18. Carlota Perez: From installation to deployment Dolfijn Advies
- 19. Three forces New Needs New Technology New Enterprise Logic Dolfijn Advies
- 20. Towards a new Enterprise Logic Business model of the 20th century Business model of the 21st century “Managerial Capitalism” “Distributed Capitalism” Individual Institution Institution Individual Individual Co-creation Individual Individual 3 forces Institution Individual Institution Institution Communities Individual Individual Common IT-Infrastructure Institution Institution Individual Individual Individual Dolfijn Advies
- 21. Link to Video - LEGO Design by Me http://www.youtube.com/watch?v=9Fmh4Gyc__E Dolfijn Advies
- 22. Link to Video - Nike + http://www.youtube.com/watch?v=BkfWdwLUZJ4 Dolfijn Advies
- 23. The new Enterprise Logic Institution Institution Co-creation Institution Individual Institution Communities Common IT-Infrastructure Institution Institution Dolfijn Advies
- 24. Impact on Project Management • A new world – No clear organizational structures – No fixed teams – Customer is in control • A new Project Management – Collaborative leadership – Connecting networks – Tapping into the crowd Dolfijn Advies