1. Content marketing, email automation, business intelligence, and marketplaces were important technologies to invest in for e-commerce in 2017. Progressive web apps, serverless architecture, same-day delivery, and cryptocurrencies are growing technologies for 2018. 2. Business intelligence and data analysis will revolutionize e-commerce in the coming years by providing insights into customer behavior and preferences. 3. Top online retailers in 2018 are expected to continue being dominated by Chinese companies like Alibaba and JD.com, as well as American companies Amazon, Apple, and Walmart.

1. TECHNOLOGIE,
W KTÓRE WARTO
INWESTOWAĆ
W E-COMMERCE
Tomasz Karwatka

2. 2017
Cloud Hosting1
Content Marketing2
Email Automation3
BI4
Marketplaces5

3. 2018
Content Marketing1
Big Data2
BI3
Email Automation4
Chatbots5

4. Wzrosty
Progressive Web Apps1
Serverless Architecture2
Same Day Delivery3
Cryptocurrencies4
mPayments5
Al based tools6
Programmatic7
Spadki
3D Printing1

5. JAKITREND
ZREWOLUCJONIZUJE
ECOMMERCE
W NAJBLIŻSZYCH LATACH

6. Business Intelligence

7. TrendyeCommerce
2018

8. Top Retailerzy
Chiny rosną
Wzrosty w Retailu to
głównie eCommerce.
Omnichannel Retailerzy
zdominowali świat
Retailu.
Alibaba zarabia głównie na modelu
marketplace… ale kupili udziały w
Suning.

9. Najszybciej rosnące
z listy TOP10
to Vipshop (128%) i Suning (71%).
Amazon1
JD.com (3th last year)2
Apple (2)3
Walmart4
Suning (10)5
Otto (5)6
Tesco (6)7
Vipshop Holdings Limited (new)8
Liberty (8)9
Macy’s (7)10

10. Chinese electronic commerce
company. It is a major competitor to
the Alibaba-run Tmall.
American media
conglomerate.
Vipshop is a leading online discount
retailer for brands in China.
One of the largest
non-government retailers in
China. More than 1600 stores.

11. Startupy eCommerce
warte obserwowania
EON-ID
RFID as a thread in clothing allows you to trace
every piece of clothing, recycle better, build
seamless checkouts, verify authenticity, etc.
1
Hullabalook
Beautiful and playful online shopping experiences
that help customers find the products they want to
buy faster and more easily.
2
Clarifai.com
Visual recognition API. Automatically tag,
organize, and search visual content with machine
learning.
3

12. eonid.co hullabalook.com

13. Social Media: Instant video
Przychody z reklamy Snapchat estymowane na +3k% w 3 następnych latach.
On #TransparencyTuesday Everlane uses Snapchat to record a walkthrough of its
business or factories - every single one of which team members personally visit
https://blog.hubspot.com/marketing/snapchat-best-brands
58% B2C uważa, że warto inwestować w Social Media.
46% B2B.
W 2017 90%szerowanego kontentu to było video.
Snapchat, Instagram, Facebook stories - ephemeral content - 24h.

14. https://thegrid.io/
Design Trends: Design Systems
Design System are hot. Nowa rola – DesignOps. Al for Design. Designerzy z mobile - first
backgroundem zmieniają
wygląd web.

15. Access over 12,000 cocktail recipes through your Alexa!
Coraz mniej widoczna linia podziału content / reklama.1
Video broadcasting.2
Episode-based content.3
20% treści biznesowych może być machine-generated w 2018.4
Content marketers bedą optymalizować content dla virtual assistants.5

16. Conversational Commerce:
Millennials
+11% increase in booking rate through Sephora
Reservation Assistant vs. other booking vehicles
100,000
Monthly active bots on Facebook Messenger.
Najszybsza adopcja chatbotów wśród millenialsów,
60% z nich użyło już chatbota.

17. Virtual Assistants: Amazon przewodzi
W ubiegłym roku przewidywaliśmy, że 2017 będzie rokiem bota.
36mAmerykanów używa voice-activated assistant device.
Google Home - 23.8%of the market.
USP Google: Search, DeepMind, Android user-base.
Echo speaker - 70.6%of users.
USP Microsoft: Business users.
USP Apple: HomeKit connected home solution, apple-tv.
The broader category of Virtual Assistants (Alexa, Siri, Google Now, Cortana) – użycie
wzrosło o 23%w USA, 60+m Amerykanów używa.
LG puts Alexa in the fridge. In the long term, winning the fridge
assistant, will allow you to win the FMCG market for years

18. Mobile Commerce: PWA
Alibaba PWA Case Study:
76% higher conversions across browsers;
14% more monthly active users on iOS; 30% on Android
Moble jest tu.1
Płatności są ciągle problemem.
Google API Payment.2
Google Mobile First Index.3
PWA is the new Mobile Standard - The best features of Mobile Apps (UX) and Web
(Distribution) combined: Offline readiness, Home Screen, No Marketplace Submission
Needed, Linkable and Searchable, Re-engageable (Web-Push).
4

19. AR > VR
Ikea is now rolling out 'Place' - an app for iOS users to
preview furniture in their home before buying
iPhone 8 and iPhone X
augmented reality experiences.
Apple ARKit.

20. http://www.businessinsider.com/ai-ecommerce-report-2017-8?IR=T
Inteligencja w eCommerce
AI był najgorętszym tematem w 2017.
Pure Players tworzą highly curated experiences dzięki AI.
Duże firmy potrzebują startupów.

21. Płatności
The payment request API by Google
Porzucenie koszyka - 80% w mobile, podczas płatności.
The payment request API by Google.
Bitcoin and Ethereum.

22. #ilovemkt
Tomasz Karwatka
tkarwatka@divante.co
tomik99