1. Course: MKT 258 Intro to Advertising
Student: Dita Kovarikova
Lecturer: Sylvia Vondrackova, MBA
Date: 17th April 2013

2. Table of Content:
Introduction
Body:
 Who is responsible for ads?
 Prohibited Items and Services
 EU
 Impacts
 Examples
Conclusion
Bibliography

4. It is the responsibility of the advertiser to ensure that the
items or services listed for sale in its advertisements are
appropriate for sale under the User Agreement and all
applicable laws and regulations..

5.  Regulation of commercial advertising
occurs in several forms, but it is often
controversial. In 1938, the Federal Trade
Commission (FTC) was given the
authority to regulate "unfair or
deceptive" advertising. Congressional
hearings were first held in 1939 on
proposals to ban radio advertising of
alcohol beverages

6. •Concealed weapon
•Tobacco products, cigarettes, illegal drugs,
drug paraphernalia
•Bodies, body parts, bodily fluids
•Fireworks, explosives, or any hazardous
material
•Alcohol (including but not limited to any beer,
wine or liquor).
•Gambling (including but not limited to online
gambling; poker; sports books and sports
betting; sites that provide tips, odds and
handicapping; lottery tickets; sweepstakes;
pyramid schemes; grab bags; raffles; slot
machines, etc.).

7. EU policy
 2006 European legislation protects
consumers and traders involved in
commercial, industrial, craft or
professional activity against misleading
advertising and its unfair consequences.
 Other in US: Unfairness and
Disclosures Advertising

8. Misleading advertising
 Advertisements which mislead or which
may mislead the people who receive
them are forbidden. The misleading
nature of these advertisements could
affect the economic behaviour of
consumers and traders, or may be
detrimental to a competitor.

9. Comparative advertising
 Comparative advertising explicitly or by
implication makes reference to a
competitor or competing goods or
services.
 This type of advertising is only permitted
when it is not misleading. It can be a
legitimate means of informing
consumers of what is in their interests.

10. Impacts
 Deceptive advertising and marketing
practices that raise health and safety
concerns, as well as those that cause
economic injury.

18. http://www.youtube.com/watch?feature=player_embedd
ed&v=WzMuax75s3M
http://www.youtube.com/watch?feature=player_embedded&v=bizJWtJ0xXo
http://www.youtube.com/watch?v=pE6lktbtH3U
Fun, controversial and provocative videos:

19. Thank you for your

20. Bibliography:
 http://eh.net/encyclopedia/article/Nelson.AdBans
 http://bannedcommercials.wordpress.com/http://www.reddit.c
om/wiki/prohibitedads
 http://www.businessinsider.com/banned-ads-2012-12?op=1
 http://www.lawpublish.com/10-major-advertising-law-related-
concepts.html
 http://www.ftc.gov/bcp/bcpap.shtm
 http://europa.eu/legislation_summaries/consumers/consumer
_information/l32010_en.htm
 http://www.oddee.com/item_96502.aspx