Brief presentation on Disruptive Concepts workshop offer.

1. Disruptive Concepts
Creative thinking workshops

2. Reasonable
Implementing innovations is a long and difficult
process. In order to succeed you have to invent
something that no one has ever come up with.
In Disruptive Concepts we know how to teach you
how to think in a way that no one else would ever
even think about.

3. Proposition
We offer you workshops based on
lateral thinking
and 6 thinking hats concepts
of Edward de Bono which are used, among
others, by Exxon, Shell and IBM.

4. Potential use cases
Lateral thinking and 6 thinking hats techniques
can help you with:
• Identification of competitive advantages sources
• Implementation of innovative solutions in the
organization.
• Launching new products and services
• Entering new markets
• Processes optimization
• Implementation of major changes in the organization

5. Benefits
Using Lateral thinking and 6 thinking hats
techniques ensures:
• Generation of at least 100 ideas of how to achieve
a goal defined at the beginning of a workshop
• Involvement of 5 to 10 of your team members
and optionally external experts
• Stimulation of your team members’ creativity
• Motivating the participants to work together rather
than against each other
• Interesting form of integration (workshop can be
adjusted to the needs of a bigger integration event).

6. What do workshops look like?

7. 6 thinking hats
6-thinking-hats-based problem solving process is
a process of thinking on 6 different levels:
1. Gathering facts and information about the problem.
2. Finding creative solutions.
3. Emotionally evaluating proposed solutions (without
giving logical reasons).
4. Providing reasonable advantages of proposed
solutions.
5. Providing reasonable weaknesses of proposed
solutions.
6. Keeping balance between all above-listed levels of
thinking.

8. Lateral thinking – finding creative solutions
Lateral thinking method provides an
unconventional problem approach. To achieve
such an approach, following techniques are
used:
• Using random information to initiate a brainstorm.
• Extending the goal set.
• Pushing provocative ideas.
• Questioning assumptions.

9. Participants selection
Workshops are conducted in a form of a structured
brainstorm.
The optimal set of brainstorm participants
consists of:
• Representatives of different levels and department in
the organization.
• External experts are a big plus (we can invite them).
• External participants unrelated to the workshop’s
topic are a big plus (we can invite them too).

10. Success case
Example of our workshop
Goal: What actions in the field of marketing and sales
processes optimization should be undertaken by the
company in order to become the market leader by the end of
2013?
Results: 100 ideas for improving marketing and sales
processes in order to make the company the market leader.

11. Contact
If you are interested in our workshops,
please contact us.
Paweł Szwarcbach
Project Manager
+48 606 694 206
pawel.szwarcbach@disruptive-concepts.com