Offbeat

9$*/$)'*/('"+2%)$=%*$")4D'(<,&%$).'K%6/-B%+'!/-B&%4'
,+";(.."+'";'"+2%)$=%*$")%&'1(/%0$"-+'%*'LIM?'!#/""&'
";'N-.$)(..>'A!"'9/$&('*/('()*+(,+()(-+'8$2/*'1('7-$*('
#"8;"+*%1&('9$*/'$*4'*/".(',(",&('9/"'/%0(':"$)(6'%)6'
/%0('1(()'9$*/'%)'OPQ';"+'%'&")2'*$8('8$2/*',(+#($0('
$*'%.'8$..$")'6+$;*>D

G/$.'#")#(+)'*/%*'*/(+('$.'."8('$))%*('#")*+%6$#*$")'")'
*/(',%+*'";'*/".('9/"'%+('8"+('$8,%#*3;"#-.(6'*/%)'
!"#$%&'()*+(,+()(-+.'/%0('%'1$2'()"-2/'#/%&&()2('%.'$*'
$.'$)'+-))$)2'%'.*%+*3-,4'1-*'*+5$)2'*"'&"#%*('*/('6(&$#%*('
(7-$&$1+$-8'1(*9(()'6$.*$)#*4'."8(*$8(.'",,".$)24'"13 %';+(./'8(8"+5'";'8$..$")'6+$;*4'%.'%'9%+)$)2'";'*/('
:(#*$0(.'";'*9"'()*$*$(.'%66.'%'&%5(+'";'#"8,&(<$*5'*/%*' ,(+.$.*$)2'6$#/"*"85>'AQ)('";'*/('1$2'*/$)2.'9/$#/'5"-'
#%)'#(+*%$)&5'1('%'.*+%$)'")'*/('"+2%)$=%*$")>'?*@.'$83
,(+%*$0('*/%*'*/('/51+$6'")'*/('9/"&('$.'+-)'$)'%';%./$")'
"+'%)'$6("&"25>'C)6'."#$%&'()*(+,+$.(.'%+('1%.(6'")'
*"'/%0('*/('()*+(,+()(-+'1('*/('/(%6'";'1"*/',%+*.>'A?;' $6("&"2$(.4D'K-B/(+:$'.%5.>'AG/('8"8()*'5"-'*+5'*"'
.#%&('*/%*4'*/('$6("&"25'8$2/*'2(*'6$&-*(64'$*'8$2/*'2(*'
6")"+.'%+('2"$)2'*"'9%)*'*"';((&'&$B('5"-@+('6(6$#%*3 #"8,&(*(&5'#/%)2(64'%)6'*/%*'$.'*/('1$22(.*'6%)2(+'
*/%*'?'.(('$)'*/$.'%+(%>D
;-)6(+.'%+('2"$)2'*"'9%)*'*"'8%B('.-+('5"-@+('2+"9$)2'
*/('1-.$)(..>'C'/51+$6'.*+-#*-+('#%)'1-$&6'*/%*'*().$")' Q)'*/('9/"&(4'*/('$..-(.'.-++"-)6$)2'*/(.('8"6(&.4'
+$2/*'$)*"'*/('#"8,%)54D'.%5.'E%)6>'AF/()'9('$)0(.*' ")#('*+%).,%+()#5'$.'%..-+(6'";4'%+('&(..'8"+%&'"+'(*/$3
$)'%'#"8,%)54'9('9%)*'*"'.(('*/%*'*/('()*+(,+()(-+' #%&'*/%)'*/(5'%+('#-&*-+%&>'G/('1(&$(;'.5.*(8'";'%)'"+3
$.',-**$)2'%&&'";'/$.'1&""64'.9(%*4'%)6'*(%+.'$)*"'*/%*' 2%)$=%*$")'$.'#()*+%&'*"'$*.'#"/(.$")'%)6'%1$&$*5'*"';-)#3
0()*-+(>D'G/$.'8(%).'*/%*';"+'$)0(.*"+.'&$B('H$+.*I$2/*4'%' *$")'9(&&4'."'(0()'$)'%'/51+$6'.*+-#*-+(4'6$0(+2()*'0$(9.'
#%)'#%-.('."8('.*+$;(>'G/('()*+(,+()(-+'/%.'%'1$2'
:"1'";'9"+B$)2'*"'.*%5'")'*%+2(*'%)6'&(%6$)2'%'2+"-,'
J/"".$)2'."8(")('*"'/(%6'*/('",,".$*('()*$*5'%)6' ";',(",&('9$*/'0%+5$)2'1%#B2+"-)6.'%)6',/$&".",/$(.'
8%B(',+",(+'6(#$.$").'*/%*'%+('$)'&$)('9$*/'*/('()3 ")'."#$%&'$8,%#*>'I(2%&',%+%8(*(+.'%)6'8"+(';"+8%&'
*(+,+$.(@.'0$.$")'$.'$)*(2+%&'*"'%0"$6'&".$)2'.$2/*'";'
*/('"+2%)$=%*$")@.',-+,".(>'G/('()*+(,+()(-+'/%.'*"' +$.B.4'%)6',"..$1$&$*$(.';"+'/51+$6.'$)'*/(';-*-+(4'1-*'#-+3

*/('+$2/*',(",&('*"'#+(%*('%)'$)*(+)%&'.5.*(8'";'#/(#B.' %',&%*;"+8';"+'%9%+()(..'%)6'#%,%#$*5'1-$&6$)2'%)6';"+'

.B$&&'.(*'%+('%&&'0(+5'$8,"+*%)*';%#*"+.'$)'%..(..$)2'*/(' 1$22(+'&(0(&>

8".*'#+-#$%&>'G/(+('*()6.'*"'1('6$;;(+()*'8$)6.(*.'$)'

9"+64'."'*/%*'."8(*$8(.'1(#"8(.'%'#-&*-+%&'$..-('

10

!"#$%$&'(#)"$()"#*+,$
-*(.*/#)$%01#)
E%8.$)$'M%0$

Z%./0((+'!$)2/'.*%+*(6'O!TH'*"'/(&,'"*/(+.'&$B('/$8'&""B$)2'*"'2(*'$)*"'*/('."#$%&'.(#*"+>'

The social enterprise sector in India is seeing an infusion of youthful energy and
passion, thanks to an increasing number of students choosing to start something
new and impactful right after college.

F %)6'*+%$).'9(%0(+.'%)6'#"))(#*.'*/(8'*"'*/('-+1%)'
R(&/$@.'I%65'!/+$+%8'J"&&(2(4'*/(':"-+)(5'1(2%)'9/()' 8%+B(*.'&$B('R(&/$'%)6'K-81%$>'
./('*""B'-,'%'#"-+.('#%&&(6'ST)*+(,+()(-+.'";'G"8"+3
+"9@>' 'AG/('#"-+.('8"*$0%*(6'8('*"'#/%))(&$.('85'.B$&&.'%)6'
85'(6-#%*$")'/(&,(6'8('$)'%$6$)2'*/('9(%0(+.4'9/"'
H%*$8%@.'%)#(.*+%&'0$&&%2(')(%+'I-#B)"9'$)'U**%+' %+('#"8,&(*(&5'6$.#"))(#*(6';+"8'*/('8%+B(*'(#")"3
V+%6(./'$.';%8"-.';"+'$*.'*+%6$*$")%&'/%)6&""8'9(%0$)2' 85D4'%66.'H%*$8%>

9(%0(+.'/%.'1(()'.*%2)%*$)2>'AJ"-,&(6'9$*/'#%.*('6$.3 C)"*/(+'#%.('$)',"$)*'$.')2"H-(&4'%'.*%+*3-,';"-)6(6'15'
#+$8$)%*$")4'*/('W-&%/%.4'%'#"88-)$*5'";'%+*$.%).'9/"' ()2$)((+$)2'.*-6()*'C,-+0'C2%+9%&'Y$*'.*%+*(6'%.'%',+"3

1(#%-.('*/(5'%+('&""*(6'15'&"#%&'8$66&('8()'%)6'*/(5' #"+('*(%84'%&&'";'9/"8'%+('-)6(+2+%6-%*('.*-6()*.'";'
%&."'6")@*'/%0('*/('8(%).'*"'8%+B(*'*/($+',+"6-#*.'1(3 ."#$%&'.#$()#(.'%)6'()2$)((+$)24'6(.$2)'%)6'8%$)*%$)'
5")6'%'+(.*+$#*(6'2("2+%,/$#'+(2$")D4'(<,&%$).'H%*$8%>' 9(1.$*(.';"+'OPQ.'%)6'."#$%&'"+2%)$.%*$").'%*'8$)$8%&'
C&")2'9$*/'/(+'#"-.$)4'O%1$&%'X$69%$4'%&."'%)'-)6(+3 #".*.>''C2%+9%&'.*%+*(6')2"H-(&'1(#%-.('/('9%)*(6'
2+%6-%*('.*-6()*'%*'R(&/$'U)$0(+.$*54'H%*$8%'6(#$6(6' *"'2$0('1%#B'*"'."#$(*54'1-*'9%.'-).-+('%1"-*'6"$)2'
*"'.*%+*'SF(%0(+@.'E-*@4'%'."#$%&'()*(+,+$.('*/%*'8()*"+.' #")0()*$")%&'."#$%&'9"+B>

11

."")'%;*(+'/$.'8%.*(+.'$)'N?G!3V$&%)$4'/(';"-)6'*/('
(#".5.*(8'-);%0"-+%1&(';"+'%';+(./(+'/-)2+5'*"'8%B('
%'8%+B'%.'%)'()*+(,+()(-+>'A?'9$./(6';"+'."8('8()*"+3
./$,'%)6'2-$6%)#(';+"8'."8(")('9/"'/%6'1(()'$)'85'
N%)"'H%*$8%'";'
F(%0(+@.'E-*'*+%$).' ";'."#$%&'()*+(,+()(-+./$,D4'/('.%5.>'O"*$)2'*/%*'*/(+('
%)6'8()*"+.'%+*$.%).' 9%.'.,%#(';"+'#%,%#$*5'1-$&6$)2'%)6'*+%$)$)24'!$)2/'
%*'/(+'/"8(*"9)'$)' .*%+*(6'*/('O%*$")%&'!"#$%&'T)*+(,+()(-+./$,'H"+-8'
I-#B)"9>'
%)6')-+*-+$)2'5"-)2'."#$%&'()*+(,+()(-+.'$)'?)6$%>'

O!TH'";;(+.'#"8,&(*('8()*"+./$,'%)6'*+%$)$)2'.(+3
AG/(+('$.'%'/-2('*(#/)"&"2$#%&'2%,'$)'*/('6(0(&",3 0$#(.4'$)'%.."#$%*$")'9$*/'%#%6(8$#'$).*$*-*$").'&$B('*/('
8()*'.(#*"+>'OPQ.'./(&&'"-*'/-2('%8"-)*.'";'8")(5'*"' ?)6$%)'?).*$*-*('";'K%)%2(8()*'YN%)2%&"+('%)6'I-#3
1-5'9(1'.,%#('%)6'()6'-,'2(**$)2'%'+%9'6(%&>'!$)#(4' B)"9^'%)6'G%*%'?).*$*-*('";'!"#$%&'!#$()#(.>'?*'#")6-#*.'
?@8'%)'$);"+8%*$")'*(#/)"&"25'.*-6()*4'85'.B$&&.'.(*' 9"+B./",.'*/%*'/(&,'.*-6()*'()*+(,+()(-+.'2$0('&$;('*"'
8%*#/(6'*/(')((6.'";'*/(.('"+2%)$.%*$").',(+;(#*&5D4' */($+'$6(%.4';(&&"9./$,.'*/%*',+"0$6('(<,".-+('*"'*/('
;((&.'C2%+9%&>' ."#$%&'.(#*"+4';"&&"9.'-,')(*9"+B$)2'.(+0$#(.'*"'8%B('
*/($+'0()*-+('%'+(%&$*54'%)6'%',&%#(8()*',+"2+%88('
G/(+('%+('8%)5'.-#/'()*+(,+()(-+.'+$.$)2';+"8'?)6$%@.' */%*'#"))(#*.'5"-*/'9/"'%.,$+('*"'9"+B'$)'6(0(&",8()*'
0%+$"-.'#"&&(2(.>'V+";(.."+'M>'!>'[((+%0%&&$4'9/"'/(%6.' "+2%)$.%*$").>'
*/('T)*+(,+()(-+./$,'R(0(&",8()*'H"+-8'%*'P+(%*'
I%B(.'?).*$*-*('";'K%)%2(8()*4'J/())%$4'.%5.'*/%*' O%*$")%&'T)*+(,+()(-+./$,'O(*9"+B'YOTO^'$.'%)"*/(+'
.-#/'"+2%)$.%*$")'*/%*'$.'&""B$)2'*"'$8,+"0('*/('#&$8%*('
.(+$"-.'%1"-*'.*%+*$)2'*/($+'"9)'0()*-+(>'AT0()*-%&&54'$*' ;"+'%.,$+$)2'()*+(,+()(-+.'$)'*/('#"-)*+5>'T.*%1&$./(6'
1"$&.'6"9)'*"'%1"-*']'";'*/(.('9/"'%#*-%&&5'2"'")'*"' 3
8%B('."8(*/$)2'"-*'";'*/($+'$6(%.D4'/('%66.>'!*-6()*'
()*+(,+()(-+.'%+(')"*')(#(..%+$&5'+(.*+$#*(6'*"'*/(' )-+*-+(.'9"+B%1&('%)6'.#%&%1&('8"6(&.>'
,+"6-#*.'";'1-.$)(..'.#/""&.'%)6'#"8(';+"8'%'0%+$(*5'
";'(6-#%*$")%&'1%#B2+"-)6.4'%)6'(0()';+"8'-)6(+3 C2%+9%&'0"-#/(.';"+'*/('.-,,"+*'/('/%.'+(#($0(6';+"8'
2+%6-%*(',+"2+%88(.> .-#/'"+2%)$.%*$").>'A?'9%.'%&9%5.'%1&('*"'#"-)*'")'
8()*"+.';+"8'O!TH'*"'2$0('8('."-)6'%)6',+%#*$#%&'
!*%+*$)2'"-*'%.'%'."#$%&'()*+(,+()(-+4',%+*$#-&%+&5'%.'%' %60$#(>'G/($+'2-$6(',+"0(6'*"'1('0$*%&4'%.'$*'B(,*'8('
.*-6()*4'6"(.)@*'#"8('(%.5>'G/(+('%+('."8('#"88")' 2+"-)6(6'%)6'%&."'%#*(6'%.'%'8"+%&('1"".*(+>'H$)$./3
"1.*%#&(.'*/%*'(0(+5'.*-6()*';%#(.'%.'%)'()*+(,+()(-+4' $)2'$)'*/('*",'*/$+*5'$)'*/('G%*%'H$+.*'R"*'V+"2+%88('$)'
&$B('%**+%#*$)2'#%,$*%&';-)6.4'=(+"$)2'$)'")'*/('+(0()-('
8"6(&4'.-.*%$)$)2'*/('"+$2$)%&'(*/".'%)6'.,$+$*'";'*/(' #(&&.'*/%*'+-)'$)'#"&&(2('#%8,-.(.'%&."'#")*+$1-*('
1-.$)(..',&%)4'+(#+-$*$)2'%)6'+(*%$)$)2'2()-$)('*%&()*' *"9%+6.',+"0$6$)2'%)'%8$#%1&('()0$+")8()*';"+'%.,$+3
%8")2'"*/(+.>' $)2'.*-6()*'()*+(,+()(-+.>'N/%+%*'N/%*$%4'%'8(81(+'";'

12

C6$*$'%)6'C,-+0'C2%+3
9%&';+"8')2"H-(&'
";;(+'?G'.(+0$#(.'*"'
OPQ.>'

*/('()*+(,+()(-+./$,'#(&&'%*'?).*$*-*('";'K%)%2(8()*' C2%+9%&'.%5.'*/%*'")('";'*/('%+(%.'/('6"(.)@*'/%0('
G(#/)"&"25'Y?KG^4'P/%=$%1%64'.%5.'*/%*'*/(5',+"0$6(' *+"-1&('9$*/'$.'$)'+(#+-$*$)2'0"&-)*((+.>'A!$)#('*/('#%-.('
,/5.$#%&'$);+%.*+-#*-+%&'.-,,"+*4'&$B('+()*$)2'"-*'."8('
.,%#('$)'*/('#%8,-.';"+'%')"8$)%&';((>
!"8('.*-6()*'0()*-+(.'%+('(<,(+$8()*%&'%)6'%+('
V+";(.."+'[((+%0%&&$'*%&B.'";'%')")3$)0%.$0(4'/%)63 /%*#/(6'."'*/%*'*/(',(",&('$)0"&0(6'*(.*'"-*'()*+(,+(3
/"&6$)2'%,,+"%#/'*/%*'%'#%8,-.31%.(6'()*+(,+()(-+3 )(-+$%&'9%*(+.4'1-*'%'8%:"+$*5'";'*/(8'%+('.(+$"-.4'%)6'
./$,'#(&&')((6.'*"'*%B(>'AF/$&('9('/%0('%'1%.$#'.5.*(8' %+('&")2'*(+84'.-.*%$)%1&('#%+((+'#/"$#(.>'A?@8',&%)3
$)',&%#('$)'P+(%*'I%B(.4'9(@+('&""B$)2'*"'()/%)#('"-+' )$)2'*"'()+"&'$)'%'K%.*(+@.'6(2+(('%;*(+'85'2+%6-%*$")4'
.-,,"+*'.*+-#*-+('*/$.'5(%+'15'.*%+*$)2'%';-&&31&"9)' 1-*'?'.(('85.(&;'+(*-+)$)2'*"'F(%0(+@.'E-*D4'.*%*(.'
$)#-1%*$")'#()*+(4'9/$#/'9$&&'";;(+'/%)6.3")'.-,,"+*D4' N%)">'
/('.%5.>
'P-)%:$*'N+%/8%4'%'.*-6()*'";'??K3?)6"+('$.'%',%+*)(+'$)'
E"9(0(+4'*/('()0$+")8()*';"+'()*+(,+()(-+.'$.')"*' SM()(9%1&('N%=%%+@4'%'*+%6$)2'%)6')(*9"+B$)2',&%*;"+8'
%'1(6'";'+".(.>'AG/('."#$%&'#".*'";';%$&-+('$)'?)6$%'$.' ;"+'+()(9%1&('()(+25>'E('/"&6.'%'K%.*(+@.'6(2+(('$)'
/$2/D4'(8,/%.$.(.'V+";(.."+'[((+%0%&&$>'AG/('8"+(' K$#+"1$"&"25'%)6'$.'.*-65$)2'1-.$)(..'8%)%2(8()*'
(6-#%*(6'*/('5"-)2.*(+4'*/('/$2/(+'*/('."#$%&'#".*>' *"'2(*'$).$2/*.'$)*"'/"9'*"'+-)'/$.'"9)'#"8,%)5>'AQ-+'
G/(+('$.'$88().(',+(..-+(';+"8';%8$&5'%)6'(0()',((+.' *%+2(*'#&$()*(&('&$0('$)'+-+%&'%+(%.4'%)6'9('+(%#/'*/(8'
15')(*9"+B$)2'9$*/'OPQ.'%)6'2+%..3+""*'"+2%)$.%*$").>'
;%$&(64'*/('#/%)#(.'";'#"8$)2'1%#B'*"'+(.*%+*'%'0()*-+('
$.'7-$*('&"9>D 85'.*$)*'%*'*/('N3.#/""&D4'(<,&%$).'N+%/8%>

H%*$8%'%68$*.'*"'/%0$)2'%'0(+5'.-,,"+*$0('.5.*(8>'AF(' !*-6()*'."#$%&'()*+(,+()(-+.'9/"'%+('";*()'&$8$*(6'15'
1"++"9(6'8")(5';+"8'"-+',%+()*.';"+'*/('$)$*$%&';-)6.4' +(."-+#(.'$)'%'9"+&6'";'",,"+*-)$*5')((6'*"'(<(+#$.('
%)6'85'()*$+(';%8$&54'9/$#/'/%.'%'&"*'";'()*+(,+()(-+.4' #%-*$")'1-*')"*'.*",'*%B$)2'#%&#-&%*(6'+$.B.>'C'1%&3
%)#(6'%,,+"%#/'*"'*/('$6(%'$.'(..()*$%&';"+'%.,$+$)2'
/-+6&(.4'%.'H%*$8%'+(8(81(+.'*/('$)$*$%&'-)(%.$)(..' ()*+(,+()(-+.4'",$)(.'V+";(.."+'[((+%0%&&$>'AV%..$")'$.'
O%1$&%'%)6'./(';%#(64'9/$&('9"+B$)2'$)'*/('0$&&%2(>'A?*' %.."#$%*(6'9$*/'()*+(,+()(-+.4'1-*'$)'+(%&$*54'%'#(+*%$)'
$.'%',%*+$%+#/%&'."#$(*5'%)6'$*@.')"*'(%.5';"+'*9"'2$+&.'*"' %8"-)*'";'6$.,%..$")'$.'+(7-$+(6';"+'6(&$1(+%*$")>'G/$.'
3 %**$*-6('#"-,&(6'9$*/'%8,&('2+"-)69"+B'$.'9/%*'.-#3
(+.>'?*'/%.'1(()'%'.*+-22&(4'1-*'9('/%0('2%$)(6'*/($+' #(..;-&'0()*-+(.'%+('8%6('";>D

13

8"+/)#/#)$90.$:'(#)"
N/%0)%'G""+

O"94'")('9"-&6'%..-8('*/%*'*/$.'$.'*/(',(+;(#*'."&-3
*$")';"+'N$)%'K%@.';%8$&54'.%0$)2'*/(8'&".*'$)#"8('%)6'
/(%&*/#%+(';((.';+"8'9%*(+31"+)('6$.(%.(.>'N-*'$*'9%.'

/(+';%8$&5'1(&")2'*"'%'#"88-)$*5'";'6%&$*.>

F/()'%)"*/(+'8(81(+'";'/(+'#"88-)$*5'9()*'*"'*/('

3
(+(6'*"'1('.-#/'%'2+%0('";;()#('15'*/('+(.*'";'*/('0$&3
&%2(+.'*/%*'*/('./",B((,(+'9%.';"+#(6'*"'(8,*5'"-*'*/('
()*$+('9%*(+'*%)B'%)6',(+;"+8'%'+$*-%&'*"',-+$;5'9/%*'/%6'
1(()'+()6(+(6'$8,-+('15'/$.'*"-#/>'

C;*(+'*/$.'(,$."6(4')"*'%'.$)2&('8(81(+'";'*/('6%&$*'
N$)%'K%
#"88-)$*5'6%+(6'*"'2"'*"'*/('B$".B'*"',-+#/%.('9%*(+>'
G/%*'$.'*/(',+"1&(8>'K%+B(*';"+#(.'%&")('#%))"*'1('*/('
L ,%)%#(%'9/()'*/(+('%+(',"9(+;-&'."#$%&';"+#(.'%*',&%5>
")'*/('"-*.B$+*.'";'%'.8%&&'0$&&%2('$)'*/('X/-+6%'6$.*+$#*'

H$)6$)2'."&-*$").
8%B$)2'.8%&&'/%)6$#+%;*.'%)6'.(&&$)2'*/(8'*"'%'&"#%&' !,+$)2'E(%&*/'/%6'7-$*('%'#/%&&()2('")'$*.'/%)6.>'?;'$*'
*+%6(+>'!/('1(#%8('*/('."&('1+(%639$))(+'";'/(+';%8$&5' /%6'1(()'%'#")0()*$")%&'()*(+,+$.(4'$*'9"-&6',(+/%,.'
.$<'8")*/.'%2"4'%;*(+'/(+'/-.1%)6'+(,(%*(6&5';(&&'$&&' 3
6-('*"'9%*(+31"+)('6$.(%.(.'%)6'9%.'&(;*'#"8,&(*(&5'
1(63+$66()>'Q0(+'*/(',%.*'5(%+4'./('/%.'.,()*'"0(+'M.'
*/('0$&&%2('9(+(';+"8'*/('6%&$*'#"88-)$*5>^'E"9(0(+4'
!,+$)2'E(%&*/'$.'%)'()*(+,+$.('9$*/'%'."#$%&'8$..$")a*"'
!,+$)2'E(%&*/'?)*(+)%*$")%&4';"-)6(6'15'V%-&'V"&%B'9$*/' ,+"0$6('%;;"+6%1&('%##(..'*"'#&(%)'9%*(+'*"'%&&'*/".('
*/('2"%&'";',+"0$6$)2'#&(%)'%)6'%;;"+6%1&('6+$)B$)2' &$0$)2'")'bc'%'6%5'"+'&(..>'
9%*(+'*"'+-+%&'%+(%.'$)'T%.*(+)'?)6$%4',%+*)(+(6'9$*/'%'
&"#%&'./",3B((,(+'$)'N$)%'K%@.'0$&&%2('*"'.(*'-,'%'9%*(+' T)*(+'6(.$2)'*/$)B$)2>'!,+$)2'E(%&*/4'%*'*/('.-22(.3
*$")'";'1-.$)(..'%)6'6(.$2)'#").-&*%)*'?6$"84'6(#$6(6'
,%$.(',(+'&$*+(> */%*'$;'*/(5'#"-&6)@*'*%B('N$)%'K%'%)6'/(+';%8$&5'*"'*/('

14

9%*(+4'*/(5'9"-&6'1+$)2'*/('9%*(+'*"'/(+>'!,+$)2'E(%&*/'
.*%+*(6'%'/"8('6(&$0(+5'.5.*(84'%&&"9$)2'*/('./",3 $)'*/('0$&&%2('%.'9(&&>'
B((,(+'*"'6(&$0(+'#&(%)'9%*(+'*"'*/('/%8&(*'/"-.$)2'
G/+((4'*/('1(6+"#B'";'*/('6(.$2)',+"#(..'$.',+"*"*5,3
G/('./",3B((,(+'9%.'/%,,5'*"'*+5'*/$.'8(*/"6'%.'
*/('(<*+%'.%&(.'$)#+(%.(6'/$.'+(0()-(4'%)6'*/('6%&$*' 8"6(&'1%.(6'")';((61%#B';+"8'.*%B(/"&6(+.4'")('$.'
/"-.(/"&6.'9(+('/%,,5'%.'*/(5')"9'/%6'%##(..'*"'%)' %1&('*"'#"8('-,'9$*/'%'."&-*$")'*/%*'$.'#-.*"8$.(6';"+'%'
$)#"8(3.%0$)2'%)6',"*()*$%&&5'&$;(3.%0$)2'+(."-+#(> ,%+*$#-&%+'#")*(<*'%)6'$.'&"#%&&5'+(&(0%)*>'

G/$)B'6(.$2) H$)%&&54'*/('+(%&'1(%-*5'";'6(.$2)'*/$)B$)2'$.'*/%*'$*'#%)'
R(.$2)'*/$)B$)2';"+'."#$%&'#/%)2('2"(.'6((,(+'*/%)' 1('-.(6'*"'()2$)((+'."&-*$").'(0()'9/()'+(."-+#(.'%+('
.$8,&5'6(.$2)$)2'1(**(+',+"6-#*.'%)6'.(+0$#(.';"+'*/(' .#%+#(4'%)6'*/(+($)'&%5.'$*.'2+(%*(.*'%,,&$#%1$&$*5';"+'*/('
1%.('";'*/(',5+%8$6>'?*'2(*.'*"'*/('0(+5'/(%+*'";'6(.$2)3 ."#$%&'.(#*"+>
$)2'()*$+('.5.*(8.'%)6'1-.$)(..'8"6(&.'*/%*'(;;(#*$0(&5'
.(+0('-)6(+,+$0$&(2(6',",-&%*$").>'?*'$.'%1&('*"'6"'."'
;"+'%')-81(+'";'+(%.").`

Q)(4'*/('6(.$2)',+"#(..'%&9%5.'1(2$).';+"8'%',&%#('
";'(8,%*/5>'N5',&%#$)2'")(.(&;'$)'*/('./"(.'";'*/('()6'
-.(+4'*/('6(.$2)(+'%)6'*/('()*+(,+()(-+'%+('$)'%';%+'
.*+")2(+',".$*$")'*"'-)#"0(+'%)6'#%*(+'*"';-)6%8()*%&'
)((6.'%)6'%.,$+%*$").>'V%-&'V"&%B4'9/"',$")((+(6'*/('
$6(%'";'A6(.$2)';"+'(<*+(8('%;;"+6%1$&$*5D4'6"(.'."'15'

9/()'/('$.'1(*%3*(.*$)2'%'1-.$)(..'8"6(&'%)6'#")*$)3
-(.'*"'8%$)*%$)'%';((61%#B'&"",'9$*/'*/(8'%;*(+9%+6.>'
?)';%#*4'$*'9%.'6-+$)2'")('";'*/(.('6$.#"0(+5'*+$,.'*/%*'
!,+$)2'E(%&*/'8(*'N$)%'K%'%)6'/(%+6'/(+'.*"+5>'

G9"4'*/('6(.$2)',+"#(..'&""B.'%*'*/('()*$+('(#".5.*(8'
";'.*%B(/"&6(+.';"+'%)'()*(+,+$.(4'(.,(#$%&&5';+"8'*/('
,(+.,(#*$0('";'*/('.((8$)2&5'8".*'6$.(8,"9(+(6'
,(",&(4'1(#%-.('")#('5"-'#%)';"+*$;5'%'8"6(&'."'*/%*'
$*'.(+0(.'*/(')((6.'";'*/('8".*'-)6(+.(+0(64'5"-'%-3
*"8%*$#%&&5'8%B('*/('()*$+('.5.*(8'8"+('+(.,").$0('*"'
"*/(+.'%.'9(&&>

C.'!,+$)2'E(%&*/'&(%+)*'&%*(+4';"+'#-&*-+%&'+(%.").4' !,+$)2'E(%&*/'1+%)6(6'#(8()*'9%*(+'*%)B>

8(*+(.';+"8'*/($+'/"8(.>'G/('/"8('6(&$0(+5'.5.*(84'

15

?;'%'6(.$2)(+@.'.().$1$&$*5'#%)'1('$)#"+,"+%*(6'$)*"'*/(' %.'9(&&'%.'%##(&(+%*('*/('*$8(',(+$"6'$)'9/$#/'*/%*'.-#3
1-.$)(..'8"6(&'";'%'."#$%&'()*(+,+$.('+$2/*';+"8'$)#(,3
*$")4'")('#%)'2+(%*&5'$)#+(%.('*/('#/%)#(.'";'.-##(..4' $8,%#*>'C.'N+-#('O-..1%-84'#")*+$1-*$)2'(6$*"+'*"'
%.'9(&&'%.'%##(&(+%*('*/('*$8(',(+$"6'$)'9/$#/'*/%*'.-#3 N-.$)(..F((B4'8()*$")(6'+(#()*&5'%*'*/('H%.*'J"83

$8,%#*>'C.'N+-#('O-..1%-84'#")*+$1-*$)2'(6$*"+'*"' %8")2'6(.$2)(+.'*"'1+$)2'*/($+'-.(+';"#-.4'.*+%*(2$#'0$3
N-.$)(..F((B4'8()*$")(6'+(#()*&5'%*'*/('H%.*'J"83 .$")4'$*(+%*$0('8(*/"6"&"2$(.'%)6',+",".$*$")%&'*/$)B$)2'
*"'*/('9"+&6'";'.*%+*3-,.',+"8$.(.'*"'1('*+%).;"+8%*$0('
%8")2'6(.$2)(+.'*"'1+$)2'*/($+'-.(+';"#-.4'.*+%*(2$#'0$3 %)6'(<,&".$0(D>
.$")4'$*(+%*$0('8(*/"6"&"2$(.'%)6',+",".$*$")%&'*/$)B$)2' V"&%B'%)6'?'9()*'1%#B'*"'0$.$*'N$)%'K%'*"'.(('*/('
*"'*/('9"+&6'";'.*%+*3-,.',+"8$.(.'*"'1('*+%).;"+8%*$0(' +(.-&*.'";'*/('/"8('6(&$0(+5'8(*/"6>'C*'*/('*$8('";'"-+'
%)6'(<,&".$0(D>
V"&%B'%)6'?'9()*'1%#B'*"'0$.$*'N$)%'K%'*"'.(('*/('
+(.-&*.'";'*/('/"8('6(&$0(+5'8(*/"6>'C*'*/('*$8('";'"-+' %8-.(8()*4'N$)%'K%'#%)6$6&5'+(,"+*(6'*/%*'./('%)6'
/(+';%8$&5'9(+('+$*-%&&5'#").-8$)2'*/('#&(%)'9%*(+'
%&8".*'%.'$;'$*'9(+('8(6$#$)(>'C.'%';"+8'";'2+%*$*-6(4'"+'
%8-.(8()*4'N$)%'K%'#%)6$6&5'+(,"+*(6'*/%*'./('%)6' 8%51(':-.*'./((+'/".,$*%&$*54'./('";;(+(6'-.';+(./'#"#"3
/(+';%8$&5'9(+('+$*-%&&5'#").-8$)2'*/('#&(%)'9%*(+' )-*'9%*(+4'9/$#/'9('/%,,$&5'6+%)B'%*'")#(>'
%&8".*'%.'$;'$*'9(+('8(6$#$)(>'C.'%';"+8'";'2+%*$*-6(4'"+' R(.$2)'*/$)B$)2'8%5')"*'1('%1&('*"'(+%6$#%*('-)*"-#/3
8%51(':-.*'./((+'/".,$*%&$*54'./('";;(+(6'-.';+(./'#"#" %1$&$*5';+"8'*/('."#$%&';%1+$#'";'?)6$%'%&*"2(*/(+4'1-*'
9/%*'$*'#%)'6"'$.'()2$)((+'#+(%*$0('."&-*$").';"+'1-$&63
?;'%'6(.$2)(+@.'.().$1$&$*5'#%)'1('$)#"+,"+%*(6'$)*"'*/(' $)2'$)#&-.$0('1-.$)(..'8"6(&.4'(<*()6$)2'*/('6$2)$*5'";'
1-.$)(..'8"6(&'";'%'."#$%&'()*(+,+$.('+$2/*';+"8'$)#(,3 #/"$#('%)6'/",(';"+'%'1(**(+'&$;('*"'*/".('&$0$)2'%*'*/('
*$")4'")('#%)'2+(%*&5'$)#+(%.('*/('#/%)#(.'";'.-##(..4' 8%+2$).>'G/$.'$.'*/(',"9(+'";'6(.$2)>

!"#$%#&'(()&*+&#&,*)#-#.&/0..(1&#2&34*(-&50+*6%&7&8(%+9.2*%6:&
1"0)0&+"0&*+&"0.;*%6&+02&9;&#%&*%<9=#2()&2"#2&1*..&9+0&#&<(-=*%#>
2*(%&(?&40+*6%&2"*%@*%6&#%4&+004&<#;*2#.&2(&?(+20)&4*+)9;2*$0&+(<*#.&
*%%($#2*(%A
V&(%.(';((&';+(('*"'.()6'%)5'#"88()*.'"+'7-(+$(.'*"'Bhavna.Toor@
gmail.com

16

Srikrishna Sridhar Murthy is a co-founder at Sattva Media and Consulting Pvt.
Ltd, and heads Sattva Consulting. In his earlier role, he was a founding member
and Partner at Longhouse Consulting, a leading Executive Search firm focusing
on emerging sectors in India. He can be reached at krishna@sattva.co.in

18

!%):%5'C)%)6+%8
2$-&(3/#)$($+0&/(3$4"#*1."$/+$(33$(501*$
51/36/#)$*'"$./)'*$0.)(#/+(*/0#$7
C.'*"&6'*"'C%+*$'K"/%)'
V$#'#"-+*(.5`'P%*(.'H"-)6%*$")

?)'85'8$)64'%'."#$%&'()*(+,+$.('$.'%'0()*-+(4'9/(+(',+$3 ,+"6-#*4'&$)('-,'%'2""6'.(*'";',+"6-#*'%)6',%#B%2$)2'
6(.$2)(+.4'/%0('%)'%,,+",+$%*('6$.*+$1-*$")'%)6'.(&&$)2'
1-*'*/('8(%).'*"'%#/$(0('*/$.'2"%&>'G/(+('%+('()*(+3 .*+%*(25'Y.(&&'%*'%'.*"+(4'%'.*"+('$)'%'.*"+('"+'")&$)(_^4'
2""6'8%+B(*$)24'2+(%*'#-.*"8(+'.(+0$#('%)6'."'")>'
6"'."8('."#$%&'2""6'%&")2'*/('9%54'1-*'*/(.('#%))"*'
1('#%&&(6'."#$%&'0()*-+(.> T%#/'")('";'*/(',&%5(+.'$)'*/$.';+")*3()6'#/%$)'9$&&'
6(8%)6'*/($+'8%+2$).'%)6'*/$.'%;;(#*.'*/(',+$#('";'*/('
!"#$%&'0()*-+(.'%+('*5,$#%&&5'+-)'15'(<*+(8(&5'#"88$*3 ,+"6-#*4'(.,(#$%&&5'9/()'*/('()*(+,+$.('$.'#"8,(*$)2'
*(64'9(&&3$)*()*$")(6'$)6$0$6-%&.'9/"'%,,+"%#/'$*';+"8'%' 9$*/'8%$).*+(%8'%&*(+)%*$0(.4'1"*/')%*$")%&'%)6'$)*(+)%3
6(0(&",8()*',(+.,(#*$0(>'C.'6(0(&",8()*',+%#*$*$")3 *$")%&>'
(+.4'*/(5';"#-.'")',+"6-#(+.'%)6'*/($+'%#*$0$*$(.>'
?)'*/('",()'8%+B(*4'5"-'#%))"*'#"8,(*('")'*/(';%#*'
H"+'(<%8,&(4'$;'$*'$.'%'8$&B',+"6-#(+4'*/('()*+(,+()(-+' */%*'*/(',+"6-#*'$.'8%6('15'%',(+.")'#"8$)2';+"8'%'
8$2/*'*+%$)'/$8'*"'2$0('/$.'#"9'8"+(')-*+$*$"-.';((64' ,%+*$#-&%+'1%#B2+"-)6>''N-$&6$)2';"+'.#%&('+(7-$+(.'
3 *",37-%&$*5'$)0()*"+5'8%)%2(8()*4'2""6'6(.$2)(+.4'
6-#*$")',+"#(..4'.*"+%2(4'9%5.'*"'%-28()*'/$.'$)#"8(4' 2""6',%#B%2$)24'2""6'8%+B(*$)2'%)6'2""6'#-.*"8(+'
.(+0$#(a%#*$0$*$(.'*/%*'+(7-$+('%'&"*'";'#%,$*%&'%)6'
1(&")2$)2'*"'*/(',+"6-#(+'()6'";'*/('#/%$)> #%,%1$&$*$(.'";'%'6$;;(+()*'B$)6>'G/$.'$.'*/('*5,$#%&'#/%&3
&()2('*/%*'%&&'."#$%&'()*+(,+()(-+.';%#(>

";'()"+8"-.'.#%&(4'9/$&('1($)2'*+-('*"'*/('#/%+*(+'";' F$*/'*/$.'6$#/"*"854'/"9'6"(.'")('1-$&6'%)'
."#$%&'2""6>' "+2%)$.%*$")';"+'2+"9*/_
P+"9*/'+(7-$+(.'*/+(('6$;;(+()*'B$)6.'";',(",&('9"+B$)2'
F/%*'#/%)2(.'$)'*/('2+"9*/',/%.('";'.-#/' $)'")('"+2%)$.%*$")4'9$*/'%#*$0$*$(.4'2"%&.'%)6',+$"+$3
%)'()*(+,+$.(_
?)'2(**$)2'*"'.#%&(4'$*'1(#"8(.'0$*%&')"*'")&5'*"'8%)%2(' #"8,&(*(&5'")'6(0(&",8()*4'*+%$)$)24'#%,%#$*5'1-$&63
5"-+',+"6-#(+.'Y9/"'5"-'8%5'#%&&'5"-+'#-.*"8(+.^'1-*' $)24'%)6'9"++$(.'%1"-*'*/('9(&;%+('";'*/(',+"6-#(+>'G/('
%&."'8%)%2('*/('8%+B(*3()6'";'*/('#/%$)> .(#")6'$.'%'*5,$#%&'1-.$)(..'2+"-,'*/%*'*%B(.'#%+('";'

19

*/(';+")*()64';+"8'8%)%2$)2'$)0()*"+5'*"'8%+B(*$)2'
%)6'.%&(.>'E"9(0(+4'*/('8".*'$8,"+*%)*'2+"-,'$.'*/(' 5(%+.'2"'15>'G/(.('%+(',(",&('9$*/'5(%+.'";'2""6'(<3
*/$+64'*/('2+"-,'*/%*'%#*.'%.'%'S2&-(@'1(*9(()'*/('"*/(+'
*9"'6$.,%+%*('*(%8.'9/"4';"+2(*'1($)2'%*'&"22(+/(%6.4' .(&;3%#*-%&$=(4'(8,%*/$=('9$*/'*/('6(0(&",8()*'%2()3
."8(*$8(.'8$2/*')"*'(0()'-)6(+.*%)6'(%#/'"*/(+>'' 6%4'%)6'%+()@*'6"$)2'*/$.'*"'1(#"8('+$#/',(+.")%&&5>'
G/('*+$1('$.'$)#+(%.$)2'1-*'")('/%.'*"'*%B('*/('(;;"+*'*"'
G/(+('%+('0(+5'*%)2$1&('.#%&('1%&%)#$)2'$..-(.'*/%*'*/('
2&-('*(%8'9"-&6'/%0('*"'#"3"+6$)%*('%)6'%&$2)';"+'*/('
F/%*'%1"-*'*/('"*/(+'#/%&&()2(a#%,$*%&_
"+2%)$.%*$")>'H"+'(<%8,&(4'*/('8%+B(*'8$2/*'6(8%)6'
8"0$)2'*"'%',%+*$#-&%+',+"6-#*$")'#%,%#$*5'$)'*/+((' ?'1(&$(0('*/%*'")(')((6.'2+%)*';-)6$)2'"+',/$&%)*/+",$#'
8")*/.4'1-*'*/%*'8$2/*'8(%)'.$<'8")*/.'*"'%'5(%+'#")3 3
.$6(+$)2'*/('+(%&$*5'";'*/(',+"6-#(+'()2%2(8()*'%)6' $)24'#%,%#$*5'1-$&6$)2'%)6'*/('&$B(>'N-*'$*'$.'$8,"+*%)*'
8"6(&.'5"-'%+('6(%&$)2'9$*/>' */%*';+")*3()6'%##"-)*%1$&$*5'2(*.'1-$&*'$)*"'%'."#$%&'
"+2%)$.%*$")'$)'%)'$)*(2+%*(6'8%))(+>'
G/$.'*(%8'%&."'(.*%1&$./(.'#"88-)$#%*$")',+"*"#"&.'
%)6'.(*.'*/('2+"-)6';"+'*/('"*/(+'*9"'*"'-)6(+.*%)6' ?*'$.'#+-#$%&'*/%*'%'0()*-+('$)0(.*"+'#"8(.'$)*"'*/$.'
(%#/'"*/(+@.'-+2()#5'"+'%2()#5>'?)*(+8$)2&$)2'#"-&6' .,%#(';-)6%8()*%&&5'1(#%-.('/('1(&$(0(.'$)'*/('."#$%&'
8(%)'*/%*'*/(',+"6-#(+'0$.$*.'*/('.*"+(4'.((.'*/('#"83 8$..$")4'%)6'$.')"*'$)0(.*$)2'.$8,&5';"+'%)'%**+%#*$0('
,(*$*$")'%)6'"1.(+0(.'9/%*'$*'*%B(.'*"'.(&&'/$.',+"6-#*.' +(*-+)>'C*'*/('.%8('*$8(4'*/('/",('$.'%&."'*/%*'*/('
$)'*/('8%+B(*>'?*'8$2/*'1('%'2""6'$6(%';"+'*/('1-.$)(..' "+2%)$.%*$")'9$&&'1('.(&;3.-.*%$)$)2'%*'."8(',"$)*4'%)6'
2-5'*"'6+",'15'*/(',+"6-#(+@.'9"+&64'9$*)(..'#")6$3 ")('$.')"*',"-+$)2'8")(5'$)*"'%'1&%#B'/"&(>
*$").'-)6(+'9/$#/'*/(.(',(",&('&$0('%)6'9/%*'$*'*%B(.'*"'
8%B('*/(',+"6-#*.'/('.(&&.> C*'*/('()6'";'*/('6%54'%.'[$)"6'X/".&%'.%5.'9/()'/('
3
U)&(..'*/$.'.5)#/+")$.%*$")'$.'%#/$(0(64'*/('1-.$)(..' #$%&&5'.-.*%$)%1&(4'$*'9$&&')"*'9"+B>'Z"-'#%)'.-+0$0('")&5'
%)6'6(0(&",8()*'*(%8.'9$&&';"+(0(+',-&&'(%#/'"*/(+' $;'5"-'8%B('."8(*/$)2'*/%*'#%)'1('."&6'$)'*/('8%+B(*>
1%#B'$)'*/('1%**&(';"+'.#%&(> C'."#$%&'()*(+,+$.('.*$&&',&%5.'$)'*/('8%$).*+(%8'
(#")"85'%)6'$*.',+"6-#*.'/%0('*"'1(',+$#(6'+$2/*'%)6'
#"8,(*('")'*/($+'"9)'8(+$*>'G/('.*"+5'")&5'/(&,.'5"-'
,%+*'";'*/('2&-('*(%8_ .(&&'$*';"+'%',+(8$-8>'Q*/(+9$.(4'(0(+5'."#$%&'()*(+,+$.('
G/('2&-('*(%8'#"8,+$.(.'%'+%+('1+((6'";',(",&(4'1-*' "-2/*'*"'1('%'+"%+$)2'.-##(..4'$.)@*'$*_

has over 20 years of experience as a corporate executive,
entrepreneur, venture capitalist and advisor-mentor. He co-founded JumpStartUp in
2000, one of the earliest US-India cross-border early stage VC funds that invested
in companies like Meru Networks, Hellosoft, Jareva and Netkraft, among others.
He!s associated with several start-ups (redBus, Fonemine, Ozone Media, Insta-
health) and two early-stage Indian VC funds, Seed Fund and Ojas Ventures.
Sanjay has been writing on entrepreneurship and venture capital for over 10 years
now. He!s a frequent speaker at academic institutes and industry events and is
involved with IIM (B)!s NSRCEL, TiE Bangalore and Nasscom in driving entrepre-
neurship. As adjunct faculty, he takes a course “Business Plan Workshop” at the
20
INSEAD business school (Singapore campus).

Good.Inc – at the intersection of profit and impact | Working paper

33


227 50 36 37 227 50 36 37
0%
15K+ 15% Grad / PG 15%
22% 22%
34%
10 - 15K 13% 44%
50%
68%
33%

57% Upto 12th 69%
05 - 10K 59%
11%
66%
42% 56%

33% 11% 32%

<5000 14% Illiterate 16%
8% 11%
0% 0% 0%
Nirma Surf Excel Wheel Rin
Nirma Surf Excel Wheel Rin

34


35


More than 5000
Less than 200
2001-5000 3%
16%
14%

21% 200-500
1001-2000 22%

25%
501-1000

36


81
Nirma
55

75
Ariel 4

62
Wheel 9

54
Fena
0

54
Rin 9

44
Ghari 0

26
Surf Excel 12

37


Any other
Retailer’s
3% Advertisement
influence
19%
17%

Friends &
Relatives 6%
15% Low
Prices

40%
Good Quality

38


39


40


41

Offbeat

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Was ist angesagt?

Was ist angesagt? (20)

Andere mochten auch

Andere mochten auch (17)

Ähnlich wie Offbeat

Ähnlich wie Offbeat (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Offbeat