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Brand identity webinar
- 1. d i g i t a l p r e n e u r s . n e t The Power of Brand Identity
- 2. D i s c u s s i o n O u t l i n e Introduction About DP Tell us about you Polls What is Branding Types, Colors and Fonts Styles, Voice and Communication Examples and Highlights Launch Your Digital Identity conclusion; next webinar Today's Discussion
- 3. “ T h e b e s t m a r k e t i n g d o e s n ’ t f e e l l i k e m a r k e t i n g . T o m F i s h b u r n e
- 4. About DigitalPreneurs Empower and help entrepreneurs to launch their business and succeed using digital technology.
- 5. Tell us About You One thing about yourself One thing about your dream/startup/business/job 1. 2.
- 7. Brainstorm ideas and set goals Take time to research your target audience Establish your most important values Make your steps as timely as possible Assess what’s working, what isn’t and how to keep improving 1. 2. 3. 4. 5. Plan it
- 8. The Digital Evolution D i g i t a l B r a n d i n g A r t i f i c i a l I n t e l l i g e n c e B i g D a t a Omnichannel strategy Automating your process can be a key to your success through time saving, improving performance and growth. The more your gather and manage your data the more you increase your opportunities.
- 10. What is the power of branding? The power of branding is its ability to influence behavior. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.
- 11. What is difference between brand and branding? Brand is a relationship between customers and the business. Brand identity is what we can see, it's the design of a brand. Branding is a process of building awareness and extent loyalty.
- 12. Identity Your identity is what will define you for the rest of your startup life. Brand Elements Brand Elements Name, Logo, Font, Colors, Spirit, voice and Story. Brand Book Your brand book will be you and your team's guide during your journey. Digital Media and Identity Your look goes beyond your main identity, it is shaped by how you design your presence on the web.
- 13. O U R V A L U E S F I E L D O U R C O L O R S GENEROSITY, EMPATHY, OPEN MINDSET, NETWORKING , DIGITAL ORIENTED DIGITAL BUSINESS, ONLINE TRAINING, MARKETPLACE. BLUE: FOR DIGITAL AND INNOVATION RED: PASSION AND OPTIMISM OUR LOGO DP: THE USE OF THE TRIANGLE, THE SYMBOL FOR PLAY
- 14. O U R G O A L S N A M I N G EMPOWER AND HELP ENTREPRENEURS TO LAUNCH THEIR BUSINESS AND SUCCEED USING DIGITAL TECHNOLOGY. BUILD A NEW COMMUNITY OF ENTREPRENEURS WHO ARE DIGITAL ORIENTED AND HUMAN CENTRIC A COMBINATION OF 2 CONCEPTS : DIGITAL AND ENTREPRENEURS
- 15. O U R V A L U E S O U R F I E L D O U R C O L O R S POSITIVITY, OPTIMISM , EMPATHY, GENEROSITY, PASSION COMMNICATION , DIGITAL MARKETING, ADVERTISING BLUE: FOR DIGITAL AND INNOVATION RED: PASSION YELLOW: POSITIVITY PINK: DREAM, DELICACY, PEACE, FRIENDSHIP, MEDITATION BLACK: ELEGANCE, SIMPLICITY
- 16. L O G O N A M I N G WE DESIGNED THE N IN MINIMALIST STYLE= > IT CAN BE DECLINED IN WEB AND MOBILE A SYNERGY OF THE COLORS OF OUR VALUES POSSIBILITY OF SEVERAL GRAPHIC DECLINATIONS NAXOS: WE WANTED A SHORT NAME WITH S HISTORY: AN ISLAND IN GREECE WHO KNEW A GOD KNOWN FOR HIS POWER => WE ASPIRE TO POWER - IT IS AN ISLAND KNOWN FOR ITS VARIOUS FESTIVITIES THROUGHOUT THE YEAR > WE LIKE THE PARTY, THE GOOD MOOD, THE FESTIVITIES
- 17. L O G O N A M I N G BEIRUT IN LOGO WAS CREATED TO FIT A LOCAL ORGANIZATION WITH THE TARGET OF DIGITALLY TRANSFORMING THE LEBANESE MARKET, BRAIN DIGITS LOGO WAS DESIGNED TO HAVE A FRESH, TRENDY AND INTERNATIONAL FORMAT THAT CAN FIT IN ANY INDUSTRY. A COMBINATION OF B AND D IN THE FORM OF CIRCLES AND AN ANTENNA CONNECTION. BRAIN DIGITS IS REGISTERED IN THE US AND IS THE INTERNATIONAL REPRESENTATIVE OF BEIRUT IN. BEIRUT IN NAME WAS CREATED WITH THE TARGET TO LEAD THE LEBANESE MARKET IN DIGITAL TRANSFORMATION SINCE 2010, THUS IT WAS BEIRUT AND IN THAT SYMBOLISES INCLUDING EVERYONE. BRAIN DIGITS NAME COMBINED THE BRAIN AND TECHNOLOGY TO REFLECT SMART TECHNOLOGY THAT CAN TRANSFORM ANY INDUSTRY.
- 18. T u r k i s h C o o k e r s a s p é c i a l i t é S e s a t o u t s is a Turkish chef, culinary animator and restaurateur. whose meat preparation and seasoning technique became an Internet meme in January 2017 a theatrical way to cut the meat, and sprinkle the salt always finish with the same gesture of salts in his videos friends of stars regular content on Instagram SALT BAE
- 19. T h e v i d e o a c h i v e m e n t https://www.youtube.com/watch? v=khzVEXTfVk0&ab_channel=HERY he has a restaurant in New York and London invited to all the resaturants of the world SALT BAE
- 20. H i s t o i r e e x e m p l e d e v i d é o travel to different and original countries make a video/ day for 1000 days 1 video of a miniute, with simple words where he reveals an unusual side of the country - it is funny - Lots of energy and body language in the video https://www.facebook.com/nasdaily/videos/2 57210726089771 NASDAILY We show you the bright side of the world.
- 21. H I S B R A N D A C H I E V E M E N T - USES SIMPLE WORDS - HUMOUR - UNUSUAL ANGLE TO BE TREATED - A LOT OF ENERGY IN THE VIDEO A SCHOOL OF STORY TELLING IN DUBAI, SINAGPOURE, USA A WORLDWIDE PLATFORM OF MASTER CLASS RAISED $11 MILLION SERIES A FUNDING TO BUILD THE FUTURE OF CREATORTECH. 11 BILLION VIDEO IMPRESSIONS, 42 MILLION FOLLOWERS, 100% ORGANIC VIEWS. NASDAILY We show you the bright side of the world.
- 22. Next meet up Thusday 7 October Tips for successful content creation in social media See you in 2 weeks
- 23. Thank You h e l l o @ d i g i t a l p r e n e u r s . n e t C o n t a c t u s t o l e a r n m o r e