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Decade of
Courage
Manifesto.
DWG’s 12 action points for essential
workplace transformation
Decade of Courage Manifesto
Why a
manifesto?
COVID-19 closed
most physical
workplaces suddenly.
Imagine the opposite scenario.
No entry to the digital workplace - only work
physical space devoid of technology.
Crises reveal to us what is essential.
Decade of Courage Manifesto
• What is the value and purpose of physical
workplaces?
• How should we change our work travel
and commuting?
• How can we ensure better business
resilience?
• What should we retain? Where should we
revert? Where could we innovate?
• If we aren’t going to think ambitiously now,
when will we?
Questions
to ask:
Decade of Courage Manifesto
01.
Significantly reduce size (and human
density) of centralized urban offices and
shift to local workplace pods close to
where we live.
Decade of Courage Manifesto
• How much space do we need?
• Can co-location be closer to where people live?
• How can we use space we release?
• Live/work homes for younger staff
• Low-rent accommodation for key workers
• Space to house those in need in conjunction with
other corporates, city bodies and government
• Space for younger generations in an economy
blighted by unemployment
Questions
to ask:
Decade of Courage Manifesto
02.
Ensure hyper-resilient business continuity
through advanced digital workplaces.
Decade of Courage Manifesto
• How can the digital workplace make us more
resilient?
• Can we work remotely within hours?
• What could enhance our digital capability?
• How can the digital workplace exceed the
physical?
• What would we need if the digital workplace
was our centre of gravity?
Questions
to ask:
Decade of Courage Manifesto
03.
Radically improve digital readiness and
digital literacy across your organization.
Decade of Courage Manifesto
• How digitally literate are we now?
• What does digital excellence look like?
• Who is strong in this area and where are
the weakest points?
• What do we expect from new hires?
• How can we progressively raise our
literacy levels?
Questions
to ask:
Decade of Courage Manifesto
04.
Embed a new experience of accelerated
decision-making by connecting leadership
directly with the frontline, supported by a
diluted layer of management and
administration.
Decade of Courage Manifesto
• What have you learned about decision-making
during COVID-19?
• Where has leadership found new strengths
and how can that be retained?
• Why were you able to enact change so rapidly
and successfully when it was needed?
• What and who gets in the way of this greater
efficiency in “normal times”?
• How should we reorganize and restructure to
harness what we have learned?
Questions
to ask:
Decade of Courage Manifesto
05.
Reduce all work travel by setting annual
work miles budgets.
Decade of Courage Manifesto
• How much did we travel in 2019?
• What “miles budgets” should we set?
• How can that cascade across the company?
• How can we engage our workforce?
• Where do we want to be in five years’ time?
• Who needs support to make this shift?
Questions
to ask:
Decade of Courage Manifesto
06.
Place humans front and centre with
confidence and commitment as automation,
robotics and AI move into overdrive.
Decade of Courage Manifesto
• What roles and activities in your organization are
best led by humans?
• As you define your social and economic ethos,
how will you prioritize human beings?
• And where might robotics and automation make
you safer and more effective?
• What is your ethical policy when faced with
choices between humans and technology?
• How might your business become fragile if digital
systems are superior in all ways to humans?
• Do you have an ethical charter in these areas?
Questions
to ask:
Decade of Courage Manifesto
07.
Leaders at all levels must become
adept at demonstrating digital
presence and purpose.
Decade of Courage Manifesto
• What does digital presence look like?
• Who is good at this and why?
• What support can we give leaders?
• How do we stay current as technology
develops?
• What are the benefits for individuals of
becoming more skilled?
Questions
to ask:
Decade of Courage Manifesto
08.
Reimagine and redesign your
organization: from machine to living
system, from organization to organism.
Decade of Courage Manifesto
Questions
to ask:
• How has the virus revealed strengths and
weaknesses?
• How would we redesign our organization if
we had the courage to act boldly?
• What are the sacred cows that we never
address?
• Where are we structured differently in ways
that suit us?
• Where could we pilot a new approach?
Decade of Courage Manifesto
09.
“One size fits all” does not work –
vary based on regional, cultural
and demographic differences.
Decade of Courage Manifesto
Questions
to ask:
• What are the different demographics
in the organization?
• What are the cultural and regional
factors?
• What levels of flexibility are we
comfortable with?
• What have we learned from
COVID-19 about what helped?
Decade of Courage Manifesto
10.
Saturate frontline employees with
the most advanced technology
and services possible.
Decade of Courage Manifesto
Questions
to ask:
• What digital workplace services are most
needed at the frontline of your company?
• Who in your industry does this in ways that
impress you?
• Where is the digital empowerment of your
organization working well already?
• How can that be extended?
• How can you fully engage the frontline in
service design and experience so that you
provide what is most useful?
Decade of Courage Manifesto
11.
Hire from a broader geography to
create a more diverse, efficient
and adaptable workforce.
Decade of Courage Manifesto
Questions
to ask:
• Where do the skills you need exist?
• How wide an area can you hire from?
• What could a more diverse and cost-
efficient workforce bring you?
• How should your HR function change?
• Where are you too rigid or struggling to
find talent?
Decade of Courage Manifesto
12.
Amplify the human-centred,
empathetic and responsive
culture, habits and ethics.
Decade of Courage Manifesto
Questions
to ask:
• How has your culture changed for the better?
• What has surprised or encouraged you?
• Which aspects of your culture and practices
do you want to grow?
• How has this experience affected you
personally?
• Has this positive experience been across
all parts of the organization?
Decade of Courage Manifesto
Bold, imaginative and resilient
approaches are essential: find the
courage in yourself and colleagues to
move forward with confidence and a
positive outlook.
Decade of Courage Manifesto
Finding
courage.
1. Significantly reduce the size (and human density)
of centralized urban offices and shift to local
workplace physical pods close to where clusters
of staff live.
2. Ensure hyper-resilient business continuity through
advanced (and at times hyper-remote) digital
workplaces for every employee and contractor.
3. Radically improve digital readiness and digital
literacy across your organization enabling much
higher levels of ease and dexterity in digital
worlds of work.
4. Embed a new experience of accelerated decision-
making by connecting leadership directly with the
frontline, supported by a diluted layer of
management and administration.
5. Reduce all work travel (including commuting)
by setting annual work miles budgets as
environmental policies begin to take a central role.
6. Place humans front and centre with confidence
and commitment as automation, robotics and AI
move into overdrive.
Summary:
Decade of Courage Manifesto
7. Leaders at all levels must become adept at
demonstrating digital presence.
8. Reimagine and redesign your organization:
from machine to living system, from organization
to organism – ready for a fluid, networked and
living world.
9. “One size fits all” does not work and instead
a range of approaches should be based on
regional, cultural and demographic differences.
10. Saturate the frontline with the most advanced
technology and services possible; enabling,
supporting and empowering this essential
first-line workforce of your organization.
11. Liberated from physical workplace constraints,
you can hire from a broader geography to create
a more diverse, efficient and adaptable workforce.
12. Amplify the new, more human-centred, empathetic
and responsive culture, habits and ethics.
Summary:
Decade of Courage Manifesto
Download the
Manifesto.
https://digitalworkplacegroup.com/res
ources/download-reports/decade-of-
courage-manifesto/

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The Decade of Courage Manifesto

  • 1. Decade of Courage Manifesto. DWG’s 12 action points for essential workplace transformation
  • 2. Decade of Courage Manifesto Why a manifesto?
  • 3. COVID-19 closed most physical workplaces suddenly. Imagine the opposite scenario. No entry to the digital workplace - only work physical space devoid of technology. Crises reveal to us what is essential. Decade of Courage Manifesto
  • 4. • What is the value and purpose of physical workplaces? • How should we change our work travel and commuting? • How can we ensure better business resilience? • What should we retain? Where should we revert? Where could we innovate? • If we aren’t going to think ambitiously now, when will we? Questions to ask: Decade of Courage Manifesto
  • 5. 01. Significantly reduce size (and human density) of centralized urban offices and shift to local workplace pods close to where we live. Decade of Courage Manifesto
  • 6. • How much space do we need? • Can co-location be closer to where people live? • How can we use space we release? • Live/work homes for younger staff • Low-rent accommodation for key workers • Space to house those in need in conjunction with other corporates, city bodies and government • Space for younger generations in an economy blighted by unemployment Questions to ask: Decade of Courage Manifesto
  • 7. 02. Ensure hyper-resilient business continuity through advanced digital workplaces. Decade of Courage Manifesto
  • 8. • How can the digital workplace make us more resilient? • Can we work remotely within hours? • What could enhance our digital capability? • How can the digital workplace exceed the physical? • What would we need if the digital workplace was our centre of gravity? Questions to ask: Decade of Courage Manifesto
  • 9. 03. Radically improve digital readiness and digital literacy across your organization. Decade of Courage Manifesto
  • 10. • How digitally literate are we now? • What does digital excellence look like? • Who is strong in this area and where are the weakest points? • What do we expect from new hires? • How can we progressively raise our literacy levels? Questions to ask: Decade of Courage Manifesto
  • 11. 04. Embed a new experience of accelerated decision-making by connecting leadership directly with the frontline, supported by a diluted layer of management and administration. Decade of Courage Manifesto
  • 12. • What have you learned about decision-making during COVID-19? • Where has leadership found new strengths and how can that be retained? • Why were you able to enact change so rapidly and successfully when it was needed? • What and who gets in the way of this greater efficiency in “normal times”? • How should we reorganize and restructure to harness what we have learned? Questions to ask: Decade of Courage Manifesto
  • 13. 05. Reduce all work travel by setting annual work miles budgets. Decade of Courage Manifesto
  • 14. • How much did we travel in 2019? • What “miles budgets” should we set? • How can that cascade across the company? • How can we engage our workforce? • Where do we want to be in five years’ time? • Who needs support to make this shift? Questions to ask: Decade of Courage Manifesto
  • 15. 06. Place humans front and centre with confidence and commitment as automation, robotics and AI move into overdrive. Decade of Courage Manifesto
  • 16. • What roles and activities in your organization are best led by humans? • As you define your social and economic ethos, how will you prioritize human beings? • And where might robotics and automation make you safer and more effective? • What is your ethical policy when faced with choices between humans and technology? • How might your business become fragile if digital systems are superior in all ways to humans? • Do you have an ethical charter in these areas? Questions to ask: Decade of Courage Manifesto
  • 17. 07. Leaders at all levels must become adept at demonstrating digital presence and purpose. Decade of Courage Manifesto
  • 18. • What does digital presence look like? • Who is good at this and why? • What support can we give leaders? • How do we stay current as technology develops? • What are the benefits for individuals of becoming more skilled? Questions to ask: Decade of Courage Manifesto
  • 19. 08. Reimagine and redesign your organization: from machine to living system, from organization to organism. Decade of Courage Manifesto
  • 20. Questions to ask: • How has the virus revealed strengths and weaknesses? • How would we redesign our organization if we had the courage to act boldly? • What are the sacred cows that we never address? • Where are we structured differently in ways that suit us? • Where could we pilot a new approach? Decade of Courage Manifesto
  • 21. 09. “One size fits all” does not work – vary based on regional, cultural and demographic differences. Decade of Courage Manifesto
  • 22. Questions to ask: • What are the different demographics in the organization? • What are the cultural and regional factors? • What levels of flexibility are we comfortable with? • What have we learned from COVID-19 about what helped? Decade of Courage Manifesto
  • 23. 10. Saturate frontline employees with the most advanced technology and services possible. Decade of Courage Manifesto
  • 24. Questions to ask: • What digital workplace services are most needed at the frontline of your company? • Who in your industry does this in ways that impress you? • Where is the digital empowerment of your organization working well already? • How can that be extended? • How can you fully engage the frontline in service design and experience so that you provide what is most useful? Decade of Courage Manifesto
  • 25. 11. Hire from a broader geography to create a more diverse, efficient and adaptable workforce. Decade of Courage Manifesto
  • 26. Questions to ask: • Where do the skills you need exist? • How wide an area can you hire from? • What could a more diverse and cost- efficient workforce bring you? • How should your HR function change? • Where are you too rigid or struggling to find talent? Decade of Courage Manifesto
  • 27. 12. Amplify the human-centred, empathetic and responsive culture, habits and ethics. Decade of Courage Manifesto
  • 28. Questions to ask: • How has your culture changed for the better? • What has surprised or encouraged you? • Which aspects of your culture and practices do you want to grow? • How has this experience affected you personally? • Has this positive experience been across all parts of the organization? Decade of Courage Manifesto
  • 29. Bold, imaginative and resilient approaches are essential: find the courage in yourself and colleagues to move forward with confidence and a positive outlook. Decade of Courage Manifesto Finding courage.
  • 30. 1. Significantly reduce the size (and human density) of centralized urban offices and shift to local workplace physical pods close to where clusters of staff live. 2. Ensure hyper-resilient business continuity through advanced (and at times hyper-remote) digital workplaces for every employee and contractor. 3. Radically improve digital readiness and digital literacy across your organization enabling much higher levels of ease and dexterity in digital worlds of work. 4. Embed a new experience of accelerated decision- making by connecting leadership directly with the frontline, supported by a diluted layer of management and administration. 5. Reduce all work travel (including commuting) by setting annual work miles budgets as environmental policies begin to take a central role. 6. Place humans front and centre with confidence and commitment as automation, robotics and AI move into overdrive. Summary: Decade of Courage Manifesto
  • 31. 7. Leaders at all levels must become adept at demonstrating digital presence. 8. Reimagine and redesign your organization: from machine to living system, from organization to organism – ready for a fluid, networked and living world. 9. “One size fits all” does not work and instead a range of approaches should be based on regional, cultural and demographic differences. 10. Saturate the frontline with the most advanced technology and services possible; enabling, supporting and empowering this essential first-line workforce of your organization. 11. Liberated from physical workplace constraints, you can hire from a broader geography to create a more diverse, efficient and adaptable workforce. 12. Amplify the new, more human-centred, empathetic and responsive culture, habits and ethics. Summary: Decade of Courage Manifesto