2. What we will cover
Issues with using Ad-Networks to provide PPC & traffic metrics
Issues comparing paid campaigns across different media types
A different approach to measuring Quality pre-launch
A different approach to measuring Context pre-launch
A Different approach to tracking success post launch
@tryMajestic
@Dixon_Jones
3. (This presentation is NOT about
Privacy.)
EU & Cookie Law
ISPs & GCHQ
Google & NSA
Facebook & the CIA
Chinese Hackers
Banks and Savings
Everyone & Prism
@tryMajestic
PRISM reopened a shallow wound for marketers
@Dixon_Jones
13. @tryMajestic
Alexa
Majestic Million
Moz Trust
Page Rank
Klout
SE Quake / SEMRush
Tweets/Likes/ G+ Scores
Compete.com
Some Toolbar Options to help
@Dixon_Jones
14. The problem in online paid search is that
this question is asked on every impression!
“Do we trust this scenario
enough to advertise right here?
Right now?”
@tryMajestic
The Problem
@Dixon_Jones
15. @tryMajestic
The Question: Can we scale Measuring Trust?
The User
The
Context
The
Influence
PPC Pro
The Network
@Dixon_Jones
16. That has been our quest. Insight at Scale.
@tryMajestic
In the same day, Majestic crawls
Well over 2,000,000,000 NEW URLs (and sees 7 billion)
Twitter has 500,000,000 Tweets
per day on average
@Dixon_Jones
30. @tryMajestic
Flowing Trust Through Links
4
10
3
8 ??
Flowing TOPICS ??
Topical Trust Flow. FLOW good data
using decay Algorithm
@Dixon_Jones
31. LADY GAGA BARACK OBAMA
@tryMajestic
Use Case: Finding Influencers
@Dixon_Jones
32. @tryMajestic
Use Case: Finding Influencers at Scale
Also works on Mashable insert Domain URL here
@Dixon_Jones
33. Lastly a Word About Measurement
Even the best campaign is about
Content
Good campaigns leave a Legacy.
That legacy is also track able
Did the campaign move the
Needle?
Set up Tracking Reports on the
landing pages to find out
@tryMajestic
@Dixon_Jones
35. @tryMajestic
Summary
Marketers are being conned
You need independent data when you
spend money
Digital Assets come in many forms
Links can help understand
relationships between assets at scale
Knowing context/topics at scale is
incredibly powerful
Thank You for your time
I’m @Dixon_Jones from:
Please ask for a demo
@Dixon_Jones
Hinweis der Redaktion
The number of ad targeting, tracking and analytics dashboards continues to increase, and website optimization platforms continue to get more complex. What’s a web ops strategist to do, when there are so many tools – all promising better, more intuitive data – to choose from? Join leading experts in web ops and analytics as they hash out best practices for choosing the right new platforms, as well as their take on where the industry is headed.
Typically, marketers have used “silent” tracking systems. Once where the customer does not know they are being tracked.
The most well known of these is the third party cookie (The web beacon).
Let’s be honest with ourselves, though… This has ethical considerations. Our tactics are not so different to other interest groups – and the public is not always happy about these methods.
The number of ad targeting, tracking and analytics dashboards continues to increase, and website optimization platforms continue to get more complex. What’s a web ops strategist to do, when there are so many tools – all promising better, more intuitive data – to choose from? Join leading experts in web ops and analytics as they hash out best practices for choosing the right new platforms, as well as their take on where the industry is headed.
Google Extensions
Firefox Extensions
Download sites
iTunes and Android apps.
These all have adverts and threats. As an advertiser do you want to advertise in an app that people know to be stealing from you?
As a company do you have any way to work out which extensions may or may not harm your employee computers?
Google Extensions
Firefox Extensions
Download sites
iTunes and Android apps.
These all have adverts and threats. As an advertiser do you want to advertise in an app that people know to be stealing from you?
As a company do you have any way to work out which extensions may or may not harm your employee computers?
So an advert – like a search result – depends on the interaction between the User, the content and the importance of the page. And the importance of the page itself is in a large part affected by the writer of the piece.
If you have adverts running on millions of pages, you do not have time to check each one.
If you want to find the influential people in your industry, you do not have time to buy each one a drink.
Can’t big data help us out here and to the heavy lifting for us?
A link contains more than a connection for Google to interpret.
A link contains:
Meaning, Context, Passion, Reach, history, Influence, content, relevance, power, timeliness, Intent
Google Extensions
Firefox Extensions
Download sites
iTunes and Android apps.
These all have adverts and threats. As an advertiser do you want to advertise in an app that people know to be stealing from you?
As a company do you have any way to work out which extensions may or may not harm your employee computers?
So an advert – like a search result – depends on the interaction between the User, the content and the importance of the page. And the importance of the page itself is in a large part affected by the writer of the piece.
If you have adverts running on millions of pages, you do not have time to check each one.
If you want to find the influential people in your industry, you do not have time to buy each one a drink.
Can’t big data help us out here and to the heavy lifting for us?