Jason Potts at Digital Leap 09

1. “ What I have learn’d in 10+ years
of online fundraising in 55 minutes ... “
by Jason Potts aged 42 and a quarter

2. • Geek‐free workshop
Please ask if it doesn’t make sense!
But only in Vulcan ☺

3. • The interweb =
Generic term for websites, intranets,
extranets, microsites, email,
mobile apps, SMS, MMS ...

4. • Why is the interweb
important?

6. • What’s the interweb
all about for charities?

8. • What I av learn’d 1#
Connecting and engaging huge
numbers of people globally or locally
(really cheaply) around pretty much
anything ...
Instigated by you or not!!!!!!!

9. • What does a good
interweb experience
look like?

10. Thanks to:

12. Thanks to:

14. Thanks to:

15. • What I av learn’d 2#
A good interweb experience does stuff
(hopefully not too much stuff)... And
it does it really simply (usability)

16. • What’s Social media
ever done for us?

17. • The story of an application...

18. • And when it does this ...

21. • and this ...

22. • It will be really really cool ...
(oh and useful ☺)

23. • What I av learn’d 3#
Social media is central to your
interweb strategy ... Whether its
embracing your audiences creativity
or connecting like minded individuals
around something they care about or
helps them do stuff ...

24. • The rules are
being changed!!!

25. Thanks to: Premal Shah, President, Kiva

29. • What I av learn’d 4#
Sites like Kiva.org are raising the bar
in‐terms of proximity to the cause,
transparency of donor care and
integration of social media
You can even make your web strategy
projects and overall philosophy
transparent – wikis and beta
development

30. • Even an elephant can get
a date online!

33. • 50% increase in
adoptions

34. • What I av learn’d 5#
It is possible to fundraise online and
have some fun!!!! ☺
Men and women are different

35. • Barbies in Canada

37. • What I av learn’d 6#
It can be really simple to integrate
new media into your fundraising if
you want it to be ...

38. • Actions speak louder
than words

39. 86%
95%
33%

40. Frequency of internet use (%) Visited National Trust’s Website (%)
69 0
Daily Daily
56 0
Weekly
11 Only Weekly
2
12 2,000 of 0
2 9,000 11
Monthly Monthly
1 3
pages
4 30
Less than monthly visited than monthly
Less
20
3
13 52
Not at all Not at all
24 65
Don’t know
3 Don’t know 3
4 how often 9
Members Non Members

41. • What I av learn’d 7#
Developing a cross‐organisational
interweb strategy is really hard so get
plenty of evidence before you start

42. • What I learn’d
last week

46. • What I av learn’d 8#
It can be really simple sometimes ...

47. Thanks for
listening ...
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