If you are running a Business, be polite with your Employees and Customers. You will have to Learn this Art of Keeping a Customer, otherwise you will have to keep searching for New One, and that quest will never End.

1. How i Learnt the Art of Keeping a Customer
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Have you Heard of the phrase “Customers are always Right” ? Well this phrase is not True in 80%
cases, but then why is it such a Famous Phrase ? It is because you will have to Listen to your Customers
at any Cost, even if they are wrong. As your Customers are the ones who pay you, so just think of them
like they are your Boss. If you listened to their Complains and then do something about them to satisfy
them, you will get paid. Now the problem is that a Lot of Business persons have an Issue of Ego. They do
not understand a simple fact that when you are in an Argument with a Customer, even if you Win that
Argument, still you will be the Loser. That is why we need to Understand the Art of Keeping a Customer.
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CREATING & KEEPING CUSTOMERS
Business Owners mostly focus on either their Products or the Results. However intelligent Business
Owners know that their Real Strengths are Employees & Customers. Business Owners should know the

2. Art of Creating and Keeping a Customer, otherwise they will end up counting Loss. Some people create
Customers but are unable to Keep them.
PERSONAL EXPERIENCE
I once went to a Electronics Store to buy a Desktop Speaker. The Store Keeper was not willing to
discount a Single penny. I kept arguing about how he is charging too much for that Speaker and asked for
a Discount of 10 Dollars, but he stood firm and did not offer any discount. Anyhow after a 10 minutes
argument, i finally gave up as i needed that Speaker urgent so i paid him the Full Amount and while he was
giving me the change, He noticed Disappointment on my face. At that moment, he realized that even he
has managed to Win the Argument and his customer is paying him the desired amount, but indirectly he
has upset the Customer and he will never see his face again.
And he was Right ! I would have never entered his store again. But within those few moments of
Realization, he stopped me. He handed over a Dollar to me with a Big Smile, and said “hey, this is for
coffee.” I refused, but he insisted with a very positive gesture. So i took it and exit the Store, but while i
was walking home, i noticed that all my Anger was gone, even after not receiving any discount. He
removed my anger with a smile and 1 Dollar.

3. Well we all have had such experiences. Some shop keepers have harsh tone, some are polite. And
obviously everyone prefers the Polite one. If you are running a Business, be polite with your Employees
and Customers. You will have to Learn this Art of Keeping a Customer, otherwise you will have to keep
searching for New One, and that quest will never End.
If you have any other ideas about Art of Keeping a Customer, do Share them with us. You can post
comments to add more informative value to this subject. Your Input is Much Appreciated.