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Alex Cohen |  www.alexlcohen.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Worst Better Best
Good : Phone number Odd : Items visually separated Good : Security badge Good : No navigation or distractions Good : Privacy reassurance Hmm : Links too prominent? Good : Tells you where you are in the checkout Good : Required fields clearly labeled
Duh : Your website should work Duh : Have a product on your page!
Category Theme Product
Simple Reassuring Differentiator Where I Need to Know (Checkout) Type/Timing Upsell Easy to Find Friendly
Bigger Replicate the Offline Experience Details and Options Compatibility/ Reduce Returns & Service
Packaging In a Setting In Use
Lists Sorting Spell Check Learn to Interpret Misspellings Good Location, Good Design Usage Tips, Error Handling
Good : Ways to drill down Good : Sorting options Good Searches all categories Bad Doesn’t group results
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alex Cohen |  www.alexlcohen.com

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