To address the growing need for information on the impact of smartwatches on the luxury watch industry, Digital Luxury Group releases a Smartwatch Feature. The Slideshare includes 4 highlights from the Smartwatch Feature: 1. Market value 2. Markets 3. Prices 4. Smart Luxury Clients of the WorldWatchReport™2015 receive these smartwatch insights on a regular basis as part of their subscription.

1. 4 THINGS YOU
NEED TO KNOW
ABOUT THE
SMARTWATCH
INDUSTRY
© Digital Luxury Group June 2015

2. 1. Market value
© Digital Luxury Group 2

3. © Digital Luxury Group 3
Global watch
market
$42
billion
¹ www.smartwatchgroup.com/smartwatch-industry-fall-2014/
Market value estimation in 2014
Global smartwatch
market
$1.3
billion¹

4. “In 2018, the global smartwatch industry will
surpass the size of the conventional
watch industry.”
Pascal Koenig, managing director of the
Smartwatch Group 2
© Digital Luxury Group 42 www.smartwatchgroup.com/smartwatch-industry-fall-2014/

5. x 139%
every year
Global smartwatch
market
© Digital Luxury Group 5
$42
billion
¹ www.smartwatchgroup.com/smartwatch-industry-fall-2014/
The smartwatch market value would need to more than
double each year from 2015 to 2018,
if it was to surpass the conventional watch industry.
$1.3
billion¹

6. “[The Apple Watch] is entirely complementary
to the classic watch, and is another way to get
information, but it doesn’t have the same value:
when you look at the time on a smartphone or
connected watch, they don’t inform you of the
preciousness of passing time.”
Stanislas de Quercize,
CEO, Cartier 3
© Digital Luxury Group 63 www.luxurysociety.com/news/47132

7. 2. Markets
© Digital Luxury Group 7

8. US, China and UK top consumer interest for smartwatches
© Digital Luxury Group 8
Online searches made on search engines and measured by
DLG DemandTrackerTM from January 2014 – March 2015

9. “Consumer interest for smartwatches picked up
following September 2014, the month of the
announcement of the Apple Watch. This trend
was seen in the top six countries in terms of
interest for smartwatches: the United States,
China, the United Kingdom, Germany, Spain
and Italy.”
Ines Lazaro,
Marketing Manager, Digital Luxury Group
© Digital Luxury Group 93 www.luxurysociety.com/news/47132

10. 3. Prices
© Digital Luxury Group 10

11. “The Apple Watch Edition collection (starting at
$10,000) is an attempt to convey the image of
Apple as a true luxury brand but the business
reality is different. We anticipate Apple to
generate 80% of their sales with Apple Watches
priced under $700, a segment that will have
more impact on American and Japanese
watchmakers than on Swiss ones.”
David Sadigh, Founder & CEO
at Digital Luxury Group
© Digital Luxury Group 11

12. Apple Watch Edition
3x
more expensive
than luxury brand
alternatives
© Digital Luxury Group 12

13. “I think a mechanical watch is still a mechanical
watch. It’s something that people collect and it
will outlast generations, because in 50 years,
100 years, wind it and it will work. Whereas,
maybe an Apple Watch, because it lacks these
functions is not something our consumers are
likely to collect.”
Caroline Scheufele,
Co-President & Artistic Director, Chopard 4
© Digital Luxury Group 134 www.luxurysociety.com/articles/2015/05/in-conversation-with-caroline-scheufele-co-president-chopard

14. 4. Smart Luxury
© Digital Luxury Group 14

15. Luxury brands with a sports heritage are most
associated with smartwatches
© Digital Luxury Group 15
Online searches made on search engines for ‘Brand X + ‘smartwatch’.
Measured by DLG DemandTrackerTM from March 2014 – March 2015

16. “While Rolex has not announced the launch of a
smartwatch, consumers are searching for it
tremendously. ‘Rolex smartwatch’ is the second
most searched query, right after ‘TAG Heuer
smartwatch’. A Rolex smartwatch is searched
more than a smartwatch by any other luxury
watch brand, with the exception of TAG Heuer.”
David Sadigh, Founder & CEO
at Digital Luxury Group
© Digital Luxury Group 16

17. The Leading Market Research in the Luxury Watchmaking Industry
Since 2004

18. Clients of the WorldWatchReport™ 2015 receive these smartwatch insights on a
regular basis as part of their subscription.
The leading luxury watch market research since 2004, the WorldWatchReport™ tracks
and analyses the desirability of brands across the world. Based on unbiased
information on consumer interest derived from billions of online searches on the
world’s top search engines, the report analyses 62 luxury watch brands and over 11,000
models to give brands visibility of their performance against their competitors.
http://www.worldwatchreport.com/
© Digital Luxury Group 18
TO READ THE FULL SMARTWATCH FEATURE
CLICK HERE

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Business intelligence solutions
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Connecting, informing
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