Luxury and fashion brands have long been focused their social media attention to Facebook and Twitter. However, there is a large landscape of *other* platforms that resonate well with luxury and fashion consumers.
In this presentation Digital Luxury Group explores 7 of those other platforms:
Tumblr
Foursquare
Sina Weibo
Instagram
Google Plus
Pinterest
Polyvore
15. • A mobile platform and iPhone application
• Designed for easy photo sharing
• Very quickly gained a fashionable following with its
artsy and retro photography filters
• Around 10 million registered users and over 150 million
uploaded photos
15
18. • Launched in Summer 2011
• Currently has over 90 million users with an expected
growth to more than 400 million users by the end of 2012
• Easily compatible with YouTube, Picasa pictures and
Gmail accounts
• Users can create ‚Circles‛ of friends, grouping them into
categories of their choice
• Luxury brands already on Google+ include: Hermès,
Hublot, Audemars Piguet, and Van Cleef & Arpels