Mr. Giorgio Caridi discussed a new system of e-governance that aims to help citizens more effectively work with several public administration areas, such as with pensions, immigration, and health and safety. This system, developed by the Italian government and the Italian Trade Union Cisl hopes to make life easier for citizens to solve problems related to public administrations.

1. p
f
&
A
E
© Prof. Giorgio Caridi

2. Public Administration and citizens
© Prof. Giorgio Caridi

3. Public Administration and E-gov systems
Several Public Administrations in Italy,
have progressively started to use E-Government systems

4. Public Administration and E-gov systems
Several Public Administrations in Italy,
have progressively started to use E-Government systems
But they have been designed not taking into consideration
the target public and its peculiarities

5. Public Administration and citizens in Italy
A Patronage is an hybrid institution:
It has private nature but gives public services to citizens
CitizensPatronagePublic
Administration

6. Public Administration and citizens in Italy
Almost than 10 million citizens per year
use Patronage’s services to interact with the Public Administration
with regards to:
Industrial injuries
&
Professional illness
Social
Benefits
Disability
Family
Benefits
Immigration Residence
Permit in Italy
Information on
Health Services
Retirement
Pension
UnemploymentSocial
Security

7. 1
34
Interact with offices,
without physically going there
Manage their own documents,
independently of where they are
Monitor the status of their applications,
with timely updates
Have a personal area,
with their data securely protected
2
© Prof. Giorgio Caridi
Brand-new E-government systems
Several Patronages are developing E-gov systems
that will give citizens a virtual ambient where they can:

8. Brand-new E-government systems
© Prof. Giorgio Caridi
Easy to use
Available on a 24/7
basis
Free
Personal management and communication tool that
are accessible everywhere and for every registered user

9. Brand-new E-government systems
© Prof. Giorgio Caridi
Developing
a brand-new E-government system
is sufficient
to improve citizen’s life?
?

10. Sustainable Innovation
© Prof. Giorgio Caridi
Sustainable Innovation is a goal
Sustainable Innovation IS NOT a goal.
It can be defined as the result of an ongoing evolutionary process
that can never be stopped
WRONG!

11. Innovation and Communication
No innovation is possible
without
people getting to know it
© Prof. Giorgio Caridi

12. Use of expertise from different
industries
Hybridization
Success Drivers
© Prof. Giorgio Caridi

13. Success Drivers
Communication is
a way to promote innovation
Innovation
© Prof. Giorgio Caridi

14. Internal and External communication
should be combined
Organization
Success Drivers
© Prof. Giorgio Caridi

15. Accurate mapping of
communication processes
and
relations with the environment
Use of Foulger’s Model
Success Drivers
© Prof. Giorgio Caridi

16. Better audience clusterization
and media choice
Use of
New Communication Wheel
Success Drivers
© Prof. Giorgio Caridi

17. Communication is fundamental
to promote innovation
Innovation
Success Drivers
Accurate mapping of
communication processes
and
relations with the environment
Use of Foulger’s Model
Use of expertise from different
industries
Hybridization
Internal and External communication
should be combined
Organization
© Prof. Giorgio Caridi
Better audience clusterization
and media choice
Use of
New Communication Wheel

18. Toolbox
Foulger’s
Model
New Wheel of Communication
Hybridization
of
communication
© Prof. Giorgio Caridi

19. Foulger’s Model
Environmental study → how it is and how
the organization interacts with it
Languages/media → it allows the
development of ad-hoc communication
products
Recipient → it, rather than the publisher or
provider, select and filter out the source of
information
© Prof. Giorgio Caridi

20. New Wheel of Communication
Media definition → boost efficacy and
efficiency of communication
Stakeholders definition → improves the
clusterization given by Foulger’s Model and
boost efficacy
Business partnership/Advertising → it can
increase the enrollment of supporters from
totally different publics
© Prof. Giorgio Caridi

21. Hybridization of communication
Continuous learning process → it
contemplates the grafting of cultural
elements that are peculiar to other
industries and social backgrounds
Education → it plays a prominent role both
considered as a training mode in order to
keep pace with the times, and as a
necessary condition for innovating actors
© Prof. Giorgio Caridi

22. Communication
is a key driver of innovation
and vice-versa
Sustainable Innovation
is
a continuous path
Hybridization is hard
but it brings
a lot of advantages
to the organization © Prof. Giorgio Caridi
Conclusions
E-gov systems
will make life easier
for millions of citizens

23. Mind-opening
doesn’t imply
a cranial fracture
© Prof. Giorgio Caridi