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case study




Glassbeam Moves SaaS Application to the Cloud
for Improved Flexibility and Lower Cost


industry:	                               Glassbeam Product Intelligence                 Challenge: Reduce Costs,
Technology                               on Demand                                      Increase Flexibility
                                         Glassbeam’s Product Analytics Software-        The Glassbeam SaaS solution runs
country:	
                                         as-a-Service (SaaS) solution provides          on a combination of web, parsing,
United States                            manufacturers of storage, server, switch,      and database servers. The company’s
business challenge:	                     medical equipment, and other devices           strength and focus lies in developing and
                                         with unprecedented value and information       continuously improving its industry-leading
Improve flexibility and lower
                                         through a specialised analytics approach on    product analytics software. Managing
cost of supporting on-demand,
                                         product operational data such as log files.    an IT infrastructure is not one of its core
high-performance computing
                                         The solution builds a data warehouse, and      capabilities. Several years ago Glassbeam
(HPC) workloads
                                         analyses streams of incoming operational       decided to outsource its IT needs to
solution:                                data from the installed base on a near real-   a managed hosting provider. After an
                                         time basis. It visually displays a complete    extensive evaluation, it chose
Outsource hardware procurement
                                         picture of customer status, configuration,     OpSource Managed Hosting and
and resource management to a
                                         and usage in views designed for the needs      Application Operations.
reputable cloud provider
                                         of service, support, engineering, sales, R&D   Glassbeam was very satisfied with the
services:                                and marketing organisations. Building an       level of service and support that OpSource
Migrate production SaaS                  equivalent solution in-house could cost        delivered over the years, but the ISV felt
application from hosted physical         upwards of one or two million dollars and      that running its application on physical
servers to virtual servers on the        take many months to deploy. In contrast,       servers didn’t offer the degree of flexibility
OpSource Cloud                           the Glassbeam solution can be deployed         needed to scale resources up and down
                                         within four to six weeks and for an eighth     quickly. Periodically, as often as every
results:                                 of the cost of building it in-house.           three months, Glassbeam clients rolled
•	 Internal efficiencies that            The solution is sold to product                out new software releases and firmware
   allow ClearBenefits’ small team       manufacturers on an annual                     updates for their products. This typically
   to become more productive             subscription-based pricing structure           changes the data log format, which meant
   and proactive                         through a SaaS model. Using Glassbeam,         that Glassbeam had to reload all the data
•	 Flexibility to accommodate            a manufacturer can:                            – one, two, or even five terabytes of it.
   requests, technical and operational                                                  Because clients were still using the solution
                                         •	 Provide proactive and predictive            during the reload process, this data had
   expertise, and professional              resolution to customer issues, improving
   deployment of services for                                                           to be reloaded in the background without
                                            customer retention and lowering support     impacting performance.
   new requests                             delivery costs
•	 Ability to manage to seasonal         •	 Create new monetised professional
   peak performance                         services to advise customers on audit and
                                            optimisation services
                                         •	 Aggregate product behaviour across the
                                            entire installed base to enhance product
                                            quality and get market intelligence for
                                            sales and marketing purposes
case study | Glassbeam




“We are an applications software company. We don’t want to be in
 the business of hardware procurement and resource management.
 Outsourcing that to a trusted partner, who is managing that
 operational complexity, is a huge advantage for us. OpSource
 is helping us run our business.”
    Puneet Pandit, President and CEO


To make this process transparent to users,               Impact: Lower TCO,
Glassbeam created a parallel staging
                                                         Higher Flexibility
environment in which the data could be
reparsed on servers commissioned from                    By moving to the Cloud, Glassbeam
OpSource. So CPU-intensive was this                      has substituted physical servers for
process that it would require months                     virtual servers.
to complete on four or five servers so                   “A virtual server costs less than half that of
Glassbeam typically commissioned as many                 an equivalent physical server,” says Pandit.
as 20 servers to complete the job within                 “Our infrastructure costs are dramatically
a few days. Commissioning that many                      lower today.”
servers in a dedicated Managed Hosting
                                                         Within a Managed Hosting environment
environment could take one week or
                                                         it could take weeks to commission
more. Glassbeam needed a hosting
                                                         new physical servers, depending upon
solution that would provide greater
                                                         manufacturer lead times. In a Cloud
flexibility at lower cost.
                                                         environment it takes only minutes.
                                                         “We can scale on the fly,” says Pandit.
Solution
                                                         Furthermore, Glassbeam only has to pay
In mid 2010, OpSource (a Dimension
                                                         for resources when they are needed and
Data company) introduced Glassbeam’s
                                                         only for as long as they are needed. Pandit
President and CEO, Puneet Pandit, to
                                                         sees one more advantage in working with
the OpSource Cloud. OpSource is the
                                                         OpSource – the ability to easily migrate to a
only enterprise-class cloud Infrastructure-
                                                         Hybrid Cloud. Glassbeam’s SaaS application
as-a-Service offering that includes
                                                         is database-intensive with a lot of I/O
hardware-based security and scalability,
                                                         between the application and the user. To
complete customisation and control, easy
                                                         ensure the highest level of performance
integration, 24x7 live support, and 100%
                                                         for the user, Glassbeam has the flexibility
availability guaranteed.
                                                         to move to a Hybrid Cloud model where
“There were other cloud hosting providers                web and parsing servers would continue
in the market, but we already had a good                 to reside on the OpSource Cloud, while
relationship with OpSource and they had                  the database would be run on managed
the cloud, so it was a natural fit for us to             physical servers in OpSource’s Managed
continue the partnership,” says Pandit.                  Hosting environment.
Glassbeam moved its entire SaaS                          “We are an applications software
infrastructure, its web, parsing, and                    company,” says Pandit. “We don’t
database servers, from OpSource’s                        want to be in the business of hardware
Managed Hosting to the OpSource Cloud                    procurement and resource management.
seamlessly and without incident.                         Outsourcing to a trusted partner,
“The Cloud works well,” says Pandit.                     OpSource, who is managing operational
“We still get the support we need, but                   complexity, is a huge advantage for us.”
at a much lower infrastructure cost with
greater flexibility.”




CS / DDMS-0844 / 12/11 © Copyright Dimension Data 2011                            For further information visit: www.dimensiondata.com/solutions

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Glassbeam Moves SaaS Application to the Cloud for Improved Flexibility and Lower Cost

  • 1. case study Glassbeam Moves SaaS Application to the Cloud for Improved Flexibility and Lower Cost industry: Glassbeam Product Intelligence Challenge: Reduce Costs, Technology on Demand Increase Flexibility Glassbeam’s Product Analytics Software- The Glassbeam SaaS solution runs country: as-a-Service (SaaS) solution provides on a combination of web, parsing, United States manufacturers of storage, server, switch, and database servers. The company’s business challenge: medical equipment, and other devices strength and focus lies in developing and with unprecedented value and information continuously improving its industry-leading Improve flexibility and lower through a specialised analytics approach on product analytics software. Managing cost of supporting on-demand, product operational data such as log files. an IT infrastructure is not one of its core high-performance computing The solution builds a data warehouse, and capabilities. Several years ago Glassbeam (HPC) workloads analyses streams of incoming operational decided to outsource its IT needs to solution: data from the installed base on a near real- a managed hosting provider. After an time basis. It visually displays a complete extensive evaluation, it chose Outsource hardware procurement picture of customer status, configuration, OpSource Managed Hosting and and resource management to a and usage in views designed for the needs Application Operations. reputable cloud provider of service, support, engineering, sales, R&D Glassbeam was very satisfied with the services: and marketing organisations. Building an level of service and support that OpSource Migrate production SaaS equivalent solution in-house could cost delivered over the years, but the ISV felt application from hosted physical upwards of one or two million dollars and that running its application on physical servers to virtual servers on the take many months to deploy. In contrast, servers didn’t offer the degree of flexibility OpSource Cloud the Glassbeam solution can be deployed needed to scale resources up and down within four to six weeks and for an eighth quickly. Periodically, as often as every results: of the cost of building it in-house. three months, Glassbeam clients rolled • Internal efficiencies that The solution is sold to product out new software releases and firmware allow ClearBenefits’ small team manufacturers on an annual updates for their products. This typically to become more productive subscription-based pricing structure changes the data log format, which meant and proactive through a SaaS model. Using Glassbeam, that Glassbeam had to reload all the data • Flexibility to accommodate a manufacturer can: – one, two, or even five terabytes of it. requests, technical and operational Because clients were still using the solution • Provide proactive and predictive during the reload process, this data had expertise, and professional resolution to customer issues, improving deployment of services for to be reloaded in the background without customer retention and lowering support impacting performance. new requests delivery costs • Ability to manage to seasonal • Create new monetised professional peak performance services to advise customers on audit and optimisation services • Aggregate product behaviour across the entire installed base to enhance product quality and get market intelligence for sales and marketing purposes
  • 2. case study | Glassbeam “We are an applications software company. We don’t want to be in the business of hardware procurement and resource management. Outsourcing that to a trusted partner, who is managing that operational complexity, is a huge advantage for us. OpSource is helping us run our business.” Puneet Pandit, President and CEO To make this process transparent to users, Impact: Lower TCO, Glassbeam created a parallel staging Higher Flexibility environment in which the data could be reparsed on servers commissioned from By moving to the Cloud, Glassbeam OpSource. So CPU-intensive was this has substituted physical servers for process that it would require months virtual servers. to complete on four or five servers so “A virtual server costs less than half that of Glassbeam typically commissioned as many an equivalent physical server,” says Pandit. as 20 servers to complete the job within “Our infrastructure costs are dramatically a few days. Commissioning that many lower today.” servers in a dedicated Managed Hosting Within a Managed Hosting environment environment could take one week or it could take weeks to commission more. Glassbeam needed a hosting new physical servers, depending upon solution that would provide greater manufacturer lead times. In a Cloud flexibility at lower cost. environment it takes only minutes. “We can scale on the fly,” says Pandit. Solution Furthermore, Glassbeam only has to pay In mid 2010, OpSource (a Dimension for resources when they are needed and Data company) introduced Glassbeam’s only for as long as they are needed. Pandit President and CEO, Puneet Pandit, to sees one more advantage in working with the OpSource Cloud. OpSource is the OpSource – the ability to easily migrate to a only enterprise-class cloud Infrastructure- Hybrid Cloud. Glassbeam’s SaaS application as-a-Service offering that includes is database-intensive with a lot of I/O hardware-based security and scalability, between the application and the user. To complete customisation and control, easy ensure the highest level of performance integration, 24x7 live support, and 100% for the user, Glassbeam has the flexibility availability guaranteed. to move to a Hybrid Cloud model where “There were other cloud hosting providers web and parsing servers would continue in the market, but we already had a good to reside on the OpSource Cloud, while relationship with OpSource and they had the database would be run on managed the cloud, so it was a natural fit for us to physical servers in OpSource’s Managed continue the partnership,” says Pandit. Hosting environment. Glassbeam moved its entire SaaS “We are an applications software infrastructure, its web, parsing, and company,” says Pandit. “We don’t database servers, from OpSource’s want to be in the business of hardware Managed Hosting to the OpSource Cloud procurement and resource management. seamlessly and without incident. Outsourcing to a trusted partner, “The Cloud works well,” says Pandit. OpSource, who is managing operational “We still get the support we need, but complexity, is a huge advantage for us.” at a much lower infrastructure cost with greater flexibility.” CS / DDMS-0844 / 12/11 © Copyright Dimension Data 2011 For further information visit: www.dimensiondata.com/solutions