1. The limits of Sustainability
Luís Paulo
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2. Summary
Will Corporate Sustainability save the planet or is it just the
latest business fashion? Or, worse even, is it a mere
smokescreen for the BwU - business worse than usual?
A case on how CTT’s is trying to turn its long lasting
commitement towards CSR values into a competitive
advantage to the company, while benefiting the society
DIRECÇÃO
The EACD Regional Debates Lisbon, 10 May 2010
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3. Challenges of our times
Todays’ critical subjects
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The EACD Regional Debates Lisbon, 10 May 2010
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4. Global challenges
What is the Vision of the
World community?
UN’s Millenium Goals
• Erradicate extreme poverty and hunger
• Achieve universal primary education
• Promote gender equality and empower women
• Reduce child mortality
• Improve maternal health
• Combat HIV/AIDS, malaria and other diseases
• Ensure environmental sustainability
• Develop a global partnership for development
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The EACD Regional Debates Lisbon, 10 May 2010
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5. Reality lags far behind intentions
UN’s Millenium Goals (2015 vs. 1990)
Targets Reality
50% population living on <1 US$/day Developing countries: 20% pop. on <1 US$/day
50% population with hunger Developing countries: 25% child subnutrition
100% primary school enrolement Developed countries: 99%; developing: 88%
100% women access to 1.ry school Developing countries: 84%
Incresead access to political power Parliament seats - dev.: 23%; developing: 17%
2/3 child mortality rate Developed countries: 6/1000; developing: 80/1000
¾ maternal mortality rate Developing countries: 2X > developed countries
50% AIDS prevalence 2 Million deaths/year in sub-saharian Africa; 30%
without treatment
tangible loss to biodiversity CO2 emissions - dev.: +20%; developing: + 100%; 1
50% pop. without access to water Bilion people without potable water
Development aid: 130 B US$ ODA: 80 Billion US$
Trade accords Domestic subsidies 4x > ODA
DIRECÇÃO
The EACD Regional Debates Lisbon, 10 May 2010
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6. Is it up to me?
What is the role of businesses?
Profits: a goal or an enabler?
Who holds legitimacy to decide?
Stakeholders or shareholders?
Enterprising the Society?
Limits to sustainability or limits to democracy?
DIRECÇÃO
The EACD Regional Debates Lisbon, 10 May 2010
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7. Where lies CSR?
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The EACD Regional Debates Lisbon, 10 May 2010
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8. Mapping interested parties
Stakeholder: anyone who depends
on our activity or has the capacity
to influence our performance.
PI com as quais os CTT
têm responsabilidades
legais, financeiras ou
operacionais.
PI que podem
PI afectadas pela influenciar o
actividade dos CTT desempenho dos CTT
(decision makers)
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The EACD Regional Debates Lisbon, 10 May 2010
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9. What are Stkders concerned of?
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The EACD Regional Debates Lisbon, 10 May 2010
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10. TBL, a multidimensional approach
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The EACD Regional Debates Lisbon, 10 May 2010
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11. Addressing stakeholders’ needs
• Competitiveness and inovation: new
products and services, technological upgrading,
investment, organization solutions;
• Valuing people: stability of employment,
competitive pay pack, training, health system
and social assistance;
• Environment: fleet renewal,
environmental certifications,
reduction in energy consumption,
disclosure and carbon management;
• Community: over1 M € for SR
philantropy and sponsorships,
Projecto de Luta contra a Pobreza e
Exclusão Social, volunteers’ program.
DIRECÇÃO
The EACD Regional Debates Lisbon, 10 May 2010
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12. Achievements
Sustainability Index Shareholder/MOPTC
9000
8000
7000
6000
5000
4000
3000
2000
1000
0
2007 2008
 CTT is leader in several variables:
 Code of conduct
 Social reporting
 Enviromental reporting
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The EACD Regional Debates Lisbon, 10 May 2010
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13. Achievements CTT ranked
5th., at a world
level
 CTT is among the most
performing postal
operators in terms of
carbon management
proficiency
 CTT ranked 3rd in
“Accountability Rating”
Portugal/Spain and leads
the “Engagement with
Stakeholders” category
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The EACD Regional Debates Lisbon, 10 May 2010
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14. Keeping the promises
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The EACD Regional Debates Lisbon, 10 May 2010
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15. Further engagements
• Energy eficiency: reduce electricy and fuels
consumption for at least 2%
• Training: increase training volumes by 15% and skils
validation by 46%
• GHG emissions: reduction by 2% in
normalized terms, participation in sector
ratings exercises
• Accidents: zero deaths and 5% decrease, overall
• Environmental (twodois maiores COC) and service (up to 2 hundred
new Post Offices and Delevery Offices) certifications
• Responsible procurement: at least 50% contracts with
social&environmental criteria
• Lauching the new ecoproduts portfolio
• More volunteers’ inniciatives
... And almost more 50 other Sustainable goals!
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The EACD Regional Debates Lisbon, 10 May 2010
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16. Challenges and risks - an example
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The EACD Regional Debates Lisbon, 10 May 2010
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17. Myths vs. facts
Allegation Reality
Paper and mail No tropical trees are used for paper
destroys forests
Paper comes only from renewable industrial forests
Too much postal waste Paper one of the most reciclabe materiais
Mail represents 1%-5% of all paper comsumption
High CO2 emissions Postal industry is 6 times less energy-uintensive than
from postal delivery average economy
Carbon associated with one year mail equal to cross Lisbon
by car
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The EACD Regional Debates Lisbon, 10 May 2010
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18. A win-win situation?
Subject Win-win? Comments
Energy eficiency Yes, always Cost savings are relevant as are environement
impacts
Electric vehicles Not so often Comercial interest is limited to a small range
of vehicles
Waste Probabily not No direct gains
management
Env. Management Most of the Improves both the operational and
Systems cases environmental performances
Sustainable Sometimes Depending on the market segments
marketing
Most of the time, companies take direct advantage from
managing environmental issues
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The EACD Regional Debates Lisbon, 10 May 2010
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19. Together, we can!
cttconsigo.com
DIRECÇÃO
The EACD Regional Debates Lisbon, 10 May 2010
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