Sara Batalha, Executive Director at MTW Portugal “Media Savvy - How To Lead, Persuade, And Influence”. Sinopse: How crucial are Media Skills Training for your company? - Media management has become one of the strategic tools for managers and leaders to drive marketing opportunities, communicate key messages, achieve social change or influence Government. The only way to build your reputation is by learning the secrets of how the media works and how can you communicate with video. Media Trainer & Director of Media Training World Wide (MTW Portugal), Sara Batalha shares 10 inside secrets for getting the best from the media

1. "In media game you
always get judged on
your last presentation.
Whoever you are, or how
amazing you are, it's the
last interview that
everyone has seen."
Thierry Henry
(FC Barcelona and France)

2. Media Savvy
How To
Lead,
Persuade,
And
Influence

3. 1.
Know your
strengths

5. 2. Clarify your
communication
objectives

7. ...if you
want to
lead !

8. 3. Define your target audience

11. 4. Identify the
best channels
of
communications

12. 5. What is your key message?

14. 6. Build your
case and
PERSUADE

15. 7. What is
the hook?

17. 8. Develop
long-term
relationships
with the
media

18. 9. Use the 3 golden rules

19. 10. Seek
Professional
Help and learn
how to
INFLUENCE

20. www.mtwportugal.com
sarabatalhablogspot.com
twitter.com/sarabatalha
www.facebook.com
www.thestartracker.com
www.linkedin.com/in/sarabatalha