1) Short words are preferable to long words in broadcast news as they are easier to understand and take less time to say. Examples of replacing long words with shorter alternatives are provided. 2) Certain words should be avoided in broadcast news as they are difficult to pronounce or sound strange, such as "burst into" instead of "broke into". 3) Conjunctions and prepositions can be used to make broadcast copy more conversational by connecting ideas and eliminating awkward phrasings, but should not be overused. Pronouns also help avoid repetition but may cause confusion if used too far from the name or with multiple potential antecedents mentioned.

1. Materi untuk tanggal 27 Nopember 2014.
ELIMINATING LONG WORDS
Short words are usually easier to understand than long ones and, crucially for broadcast
news, where time is precious, they take less time to deliver. For example:
Police abandoned the search.
Is more difficult to say than
Police gave up the search.
Here are example of long words and some shorter ones that could replace them in
broadcast copy:
AVOID USED
Extraordinary unusual
Acknowledge admit
Initiate start, begin
Transform change
Certain words should be avoided because they are difficult to pronounce on the air.
Here are some examples:
AVOID USED
Burst into broke into
Coaxing tempting
Recrimination countercharge
Autonomy independence
Deteriorate grow worse
Allegations charges
Intermediaries go-betweens; negotiators
If you are unsure about other words you find yourself using, remember that reading
them aloud is the best way to decide whether they are appropriate broadcast words. If a
word is difficult to say or sounds strange or confusing to the ear, don’t use it.
Conjunctions
Coupling pins such as but and and are often helpful in connecting sentences or parts of
sentences. Using conjunctions to link ideas to one another often can help bradcast copy
sound more conversational. However, do not overuse conjuctions. Remember also that

2. some conjunctions that work in print, such as the however in the previous sentence, do
not always woek as well in broadcast copy. Use but instead of however in broadcast
copy
Prepositions
Preposition can also help make copy more conversational, particularly when used to
eliminate the possessive, which tends to make listeners work harder to follow the
meanng. Here are some examples: the first uses the possessive:
The Senate Armed Services Committee’s spokesman announced a series of
new hearings on budget cuts.
Here is a preposition used in the same sentence:
A spokesman for the Senate Armed Services Committee announced a series of
new hearings on budget cuts.
See how much easier it is to read the wersion with the preposition. It is more natural.
The preposition is more likely to be used than the possessive in conversation.
Pronouns
We use a lot of pronouns during conversation, and they seve a useful purpose in
broadcast copy. They eliminate the need to repeat a person’s name. some difficulty
arises, however, when pronouns are used too far from the person’s name or more than
one name is mentioned in the sentence or paragraph. Examine this troublesome use of
a pronoun:
The Boy Scout of the Year award was given to Frank Jones by Mayor Harris.
Immediately after the presentation he slipped and fell on the stage.
Who slipped and fell on the stage, the mayor or the Boy Scout ? The pronoun he does
not work here because two males are mentioned in the sentence. The person who fell
should be identified by name.