Sample qualitative, customer focused research conducted by third brain studio, llc.

1. confidential © 2009 All rights reserved

2. Intel Health Guide
▪ Health focused
computing to help
chronically ill seniors
confidential © 2009 All rights reserved

3. Out of Box Testing
▪ Conducted in home, Out of Box
tests to understand unpacking,
space and set up
> Testing conducted in homes in and
around the Portland Metro area
▪ Tested carry-in, unpack, set up and
re-pack
▪ Findings highlighted difficulty in
finding a flat surface for the device
in the home, changes in the
manual, issues with hi-speed
internet
▪ “I’d have my grandson do it.”
confidential © 2009 All rights reserved

4. Usability Studies
▪ Captured patient feedback
and recommended changes on
information architecture,
taxonomy and language issues
> Testing conducted in 2 U.S.
and 3 UK locations
▪ Gathered physician feedback
on back end software leading
to significant changes in
clinician side software
> Changed understanding of key
user – Home health nurse, not
physicians
confidential © 2009 All rights reserved

5. Context Aware
Medication Prompting
▪ Early research for
longitudinal study
confidential © 2009 All rights reserved

6. In Situ Research
▪ Spent 36 hours living in a
retirement village
▪ Documented every activity to
triangulate and verify sensor
data
▪ Observed life patterns in place
to understand local behaviors
▪ Documented technology glitches
to pre-empt issues in the homes
of test participants
confidential © 2009 All rights reserved

7. Intel Computing
▪ For Stephen
Hawking’s Intel
provided computer
confidential © 2009 All rights reserved

8. Shadowing and Observation
▪ Captured insights about ease of use
by shadowing Stephen Hawking and
his caregivers for a day
▪ Findings included (a) many packs on
rear of wheelchair inhibiting access
to technology, (b) need for an a
external battery pack, (c) a mass of
misunderstood cables
▪ Recommendations were
implemented and significantly
reduced calls for technical support
▪ “I can’t talk or give directions
when the chair is moving.”
b c
confidential © 2009 All rights reserved

9. Context Aware
Medication Prompting
▪ Longitudinal
medication
prompting research
confidential © 2009 All rights reserved

10. Usability/Diary Study
▪ 10 elders in the Portland area
were given 3 different medication
reminders: audio, visual and
mobile
▪ Photos were taken of where the
elders placed the devices in their
homes for design context
▪ At the end of 3 weeks, elders
were asked to use Play-doh to
talk about and design their ideal
reminder
> 9 of 10 participants designed a
watch, keying in on the
importance not of the watch, but
on the mobility of the device
▪ “The watch is more portable, it’s
with your body all the time.”
confidential © 2009 All rights reserved

11. Pharmaceutical
Research
▪ Understanding
emotions around
osteoporosis
medications
confidential © 2009 All rights reserved

12. Beeper Study
▪ Create a take home package to
capture emotions of 50+ year old
women about their osteoporosis
medication
> Beeper prompts women to write in
a diary or take a photo throughout
the day
▪ Create an interview to follow up
at home exercises
▪ Key findings
> Women at this age are not tech
savvy, even with beepers
> Better communication with the
doctor about side effects is more
important than packaging changes
confidential © 2009 All rights reserved

13. Janna C. Kimel
308 SW 1st Ave. Suite 200
Portland, OR 97203
www.thirdbrainstudio.com
confidential © 2009 All rights reserved