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Relevance of Social Media in Politics
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One message before
Social Media…
15.
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One message after
Social Media…
18.
19.
20.
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We have reach
like never before…
22.
23.
24.
1. Establish Goals
25.
1. 2. 3. 4. WRITE DOWN Specific business Goals
and Objectives
26.
27.
Learn about your
audience: Who/Where are they? What is their personality like? How/Where do they consume? How/Where do they engage?
28.
3. Build
29.
Choose your channels
wisely THE CONVERSATION PRISM by Brian Solis JESS3 (there are many!)
30.
31.
32.
33.
34.
35.
36.
37.
Connect
38.
Connect Be the conduit
between your audience and valuable content and resources
39.
Relevance
40.
Relevance Before you link
to content, make sure it is relevant and adds value to your audience
41.
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43.
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46.
“Realize that the
social media success equation isn’t big moves on the chess board, it’s little moves made every day that eventually add up to a major shift.” - Jay Baer