Derek Laney Product Marketing Director Marketing Cloud and Tracy Whitelaw from Brisbane City Council. A webinar on how the public sector are leveraging the social web to engage constituents and achieve their mission. Covers key use cases and Australian data to provide you with a solid foundation in social communications for the public sector.

2. eBook Coming Your Way

3. This weekend in a town near me

5. Is Local Government Prepared?
 57% understand social media
 46% disallow use of social at work
 26% councils have a social media policy
 21% councils train staff in social media
 Most have started to use regarding events
 Desire for Humanisation
 Fear of loss of control
 Engage hard to reach segments
 Increase engagement
ACELG: Using Social Media in Local Government June 2012

6. Social Has Changed Communications Forever
The Largest Shift in 60 Years
Old Way New Way
Unsolicited Engaging
One to many Transparent
Untargeted Targeted
Static Real Time
Curated Media Social Media

9. 1. Crisis Communications

11. 2. Engage at Government Scale

13. 3. Social Service Delivery

14. 4. Research & Consultation

15. Where to Look?
Your Your Your
Brand Competitors Industry
Listen /Analyze
1 2 3
Measure 4 5 6
Engage / 7 8 9
Content

16. Where to Look?
You Those Like You What Matters to
Your Customer
Listen /Analyze
1 2 3
Measure 4 5 6
Engage / 7 8 9
Content

17. 5. Social Marketing
Source: Victoria TAC

18. Source: Altimeter

19. Citizens want to engage
Source: Sensis Social Media Usage Report 2012

20. Questions

21. Look out for

23. Most Companies Struggle With Social Communications
Fragmented No Unified Too
Conversations Data Many
Systems
Ineffective
Marketing
Results
Multiple groups Campaigns and Multiple point
engaging engagement solutions
disconnected
Mixed Disconnected
messages Multiple from the
measurement enterprise
Customers only dashboards
see one brand Inefficient &
No customer uncoordinated
record or profile

24. World’s Only Unified Social Platform
Turn insights to actions and
connections to customers for life.

25. Proven Leader in Social
Huge Momentum Market Leadership Customer Success
55% of Fortune 500 #1 Forrester Wave
8 of 10 Largest
Leader Gartner Magic Quadrant
Advertisers
3,000 Customers
Best Enterprise