Maria Ritola's presentation about the survey about smartups.

1. Smartup summit, August 9th 2014, Suomenlinna
what we think of
futures and smart tech

2. We asked you
1. What are the five most promising startups in the field of cutting consumer and resource use right now?
2. Organize following smartup categories from most promising to least promising
- Collaborative consumption (Making better use of current resources e.g. ridesharing)
- New distribution systems for ecological food, transportation and housing (Providing quicker market deployment for more ecological technologies, e.g. a web-shop for solar
- Radically more ecological consumer products in the fields of food, housing and transportation (EV-cars, plant based food, etc.)
- Behavior change through information feedback (gamification, pricing, metering and so forth)
- Services in the urban context (smart city applications, urban agriculture, online-offline-hybrid shops)
3. What are the key drivers of smartups for the next two years?
4. Considering smartups, what are the key technologies in the next five years?
5. What industries or markets are smartups likely to disrupt next?
6. What is the biggest barrier to deployment of energy smart technologies and applications

3. The most promising startups

4. Categories that are most
interesting
We agree that collaborative consumption is something very interesting

5. Categories that are most
interesting
As for distributional systems our views differ the most.

6. WHich categories are we
missing?
- Ventures to provide an ecosystem,
as e.g. finance.
- Identify the fastest growing
consumer facing startups. Big funding
rounds are a good indicator ;-)
- Tools for driving user adoption
(could be covered by behavioral
change category)
- Resiliency technologies (e.g.,
disaster preparedness/recovery,
mesh/peer-to-peer networks)
- Green building Energy storage,
Alternative fuel and energy sources
- Data/logistics - One of the most
important things about Uber is how it
can get enough data to make a
marketplace where supply and
demand are at an equilibrium.

7. Key drivers of smartups
Question:
Which drivers are we missing here?
Is this all?

8. industries to be disrupted

9. Housing
Use of housing
Electricity
Heating
Maintenance
Use of
space
Consumer goods
Summer
housesUse Purchase
Electricity
Building
Transport
Activities
available
Travels
At home Ingredients
Availability LogisticsDiet
Preparation
RestaurantsHolidays
Choosing housing
Size
Not to build Not to buildTo build
Location
Renovation
No carCar
ChildrenFreetime
Commuting
Transport
Consumption Food
RIDESHARING SERVICES
SHARING
ECONOMY
Consumption
Form of
heating
ECOEFFICIENT
TECHNOLOGIES FOR
SUSTAINABLE HOUSING
COHOUSING
SERVICES
1:100
GAMIFICATION OF
SUSTAINABLE LIFESTYLES
A++SUSTAINABLE
LIFESTYLE
CONSULTATION
NEW DISTRIBUTION
CHANNELS
HD
20 Mpix
Decision tree

10. Key technologies
Smart phones
sharing platforms
Big Data
Smart buildings
sensors

11. biggest Barriers
- Regulation and incumbent power are bundled.
- Applying the lean startup process that develops products together with customers at fast
iterations is key.
- We need to focus as much on how demand is created, not only on how the supply of
innovation is fostered.
- Develop better programs to pilot new technologies that can lead to procurement by
larger entities (utilities, gov'ts, etc)
- Accelerate and test technologies in countries where they are open to a new market opportunity and share learning
amongst others

12. Demos Helsinki, Laivurinkatu 41, kulmahuoneisto, 00140 Helsinki
kiitos.