One data set. One Customer Journey Get a unified view of your customers

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One of the most insightful findings from our latest research on ”Uncovering the Truth About Account-Based Strategies in Europe”, was that B2B leaders cited the common challenge of fragmentation caused by data silos, disconnected systems, channels, processes and teams. As such, they struggle to see accounts clearly and engage them effectively. This emphasizes the need for B2B organisations to change their approach. Join ABM experts from Demandbase, Infinityn and AVEVA as they explain how to get a clear, holistic view of your accounts and buying teams, and see what matters most to them.

Business

1
Copyright © 2022
Demandbase
ONE DATA SET. ONE
CUSTOMER JOURNEY

2
Copyright © 2022
Demandbase
Today’s Presenters
David Toh, Senior Manager, ABM Programs
AVEVA
Kate Varvedo, Head of Marketing
Infinityn International
Madhu Krishnamoorthy, Senior Manager, ABM
Programs
AVEVA
Hasti Aghakouchak, Account-Based Marketing Lead
Infinityn International

3
Copyright © 2022
Demandbase
We all have limits

4
Copyright © 2022
Demandbase
Different Team with Different Data = Different Strategies

5
Copyright © 2022
Demandbase
GTM Strategy
Find
and prioritise
target accounts
with AI-driven
models and
intent data
Engage
with accounts
and people via
Smarter GTMTM
across
channels
Close
deals and
expand
relationships by
aligning with
sales
Build
your
account-
based
foundation
Expand
your business by
identifying cross-
sell and
upsell
opportunities
Measure
engagement
across the
buyer journey
5

6
Copyright © 2022
Demandbase
ABX done right
Align sales & marketing
around a focused set of
accounts
Engage your targets
with actionable
intelligence
Measure performance
against target markets
Targeting Tailoring Tuning

7
Copyright © 2022
Demandbase
The winners will
master the buying
journey
Identify accounts. Engage early. Be relevant. Master the power of intelligence.

David Toh
Senior Manager, ABM
Programs
© 2022 AVEVA Group plc and its subsidiaries. All rights reserved.
Journey of Account-Based Approach
Madhu Krishnamoorthy
Senior Manager, ABM
Programs

17
Copyright © 2022
Demandbase
Thank you!

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One data set. One Customer Journey Get a unified view of your customers

2. 2 Copyright © 2022 Demandbase Today’s Presenters David Toh, Senior Manager, ABM Programs AVEVA Kate Varvedo, Head of Marketing Infinityn International Madhu Krishnamoorthy, Senior Manager, ABM Programs AVEVA Hasti Aghakouchak, Account-Based Marketing Lead Infinityn International

5. 5 Copyright © 2022 Demandbase GTM Strategy Find and prioritise target accounts with AI-driven models and intent data Engage with accounts and people via Smarter GTMTM across channels Close deals and expand relationships by aligning with sales Build your account- based foundation Expand your business by identifying cross- sell and upsell opportunities Measure engagement across the buyer journey 5

6. 6 Copyright © 2022 Demandbase ABX done right Align sales & marketing around a focused set of accounts Engage your targets with actionable intelligence Measure performance against target markets Targeting Tailoring Tuning

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