Get your free whitepaper "Leads are a Goldmine for your Company" now: golden.demandgen.de Every company has to generate sales. Generating leads is therefore a process critical to business. Most marketing departments use websites, attendance at trade fairs, distribution of print material or e-mails, and campaigns to generate leads. These processes and the additional work involved in terms of preparing and handling the leads are, however, nearly always inefficient, very laborious and involve a considerable amount of effort. Only a few marketing departments realize that they are sitting on a Lead Goldmine.

1. The Quintessence of
DemandGen´s Integrated Lead Management
Get the most out of your Lead Goldmine with

2. Leads are the goldmine of your company
This is how gold is
extracted today-
Highly automated!
Leads are essential for every
business, but the generation of leads
is expensive! With DemandGen you
can convert this goldmine into sales.
valuable leads are not left undiscovered
sales from qualified leads are not missed
Many companies still extract their lead-gold using 200-year-old techniques
as this gold digger during the gold rush. That´s inefficient and causes
back pain!

3. Simple 4-step
Marketing & Sales
must work together
to define the lead‘s journey
to have a joint view of the process
to provide a coherent customer experience
Integration of the four elements
guarantees success!
Step1
Planning
Inquiry
Marketing
qualifies leads
Marketing presents
good leads
Sales takes
over
Customer
orders
A lead´s
journey …
Integrated
Lead
Management
Resources
ToolsContent
Processes

4. process...
As quality of gold decides, it´s the quality of data which
is essential when it comes to lead quality.
With DemandGen
you continuously
work with
up-to-date
marketing data.
Segmen-
tation
Data
Enhancement
Data
Cleansing
Data Analysis
Step2
Analysis

5. transform existing campaigns and
adapt them to Marketing Automation
best practice
increase conversions by using
intelligent opt-in methodologies
map existing content to the buying
process
Step3
Qualification
Is the lead in the
right target group
as his behavior
might pretend?
DemandGen provides
methods and procedures for
producing qualified leads:
Campaigns
Content
Conversion
Lead Generation Lead Qualification
Routing
Scoring
Nurturing

6. Marketing
needs to be informed about the status of each lead in the
buying process after handover to Sales.
Sales
must be able to return leads at every stage of the buying
A lead who is ready to buy
must be handed over to sales
quickly
transparently
smoothly
Step4
Distribution
Handover
to Sales
Handover
Fast
Follow-up
Feedback

7. Comparisons of intelligent lead generation / Trade fair invitation
Inefficient and time-consuming
inviting as many customers and
prospects as possible
capturing all details of all leads
hand over entire list of leads to
sales
Efficient and time saving
personalized invitation e-mail to defined target
group
register contacts and directly book a meeting
only ready to buy-leads are handed over to
sales

8. Intelligent web forms
Web form 200 years ago:
Collecting as much information
as possible about the prospect,
not considering he might already
be registered.
Web forms today:
Asking for an e-mail address to check if person is already
registered
if yes, all data is available.
if not, get contact to opt-in to profile contact progressively.
Your product and service request to „Company
XY“ business customer products.
I'm interested in the business customers of
„Company XY“ products and would like to be
personally advised of your business sales. Please
contact me by phone or e-mail.
Product and Request for Quotation
salutation
first name
last name
e-mail address
company
department
road
House No.
zip code
place
Company size
Contracting
authority?
Are you already
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9. Your Demand Center
Lead Management has been completely implemented in your
company now – like an automated gold extraction:
the best pieces of gold will be given to sales
Segmentation
Data
Enhancement
No
Duplicate Data
Campaigns
Content
Conversion
Routing
Scoring
Nurturing
Handover
Follow-up
Feedback
Data Analysis Lead QualificationLead Generation Handover to Sales

10. Convince
superiors and
colleagues and
download the
White Paper
http://golden.demandgen.de
Arrange a
personal meeting
to extract all
leads from your
goldmine
info@demandgen.de
Have we sparked your interest?
Reinhard Janning
CEO Europe & Asia Pacific
DemandGen AG