SlideShare ist ein Scribd-Unternehmen logo
1 von 21
PROUJECT  ON  HUL PRESENTED BY:-    HEMENDRA SHARMA &     ABHISHEK KUMAR
Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The company was renamed in late June 2007 as "Hindustan Unilever Limited".
The Company has over 16,000 employees and has an annual turnover of around Rs.19, 400 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL. With over 35 brands spanning 20 distinct categories such as:- soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
DETAIL’S  OF    HUL ,[object Object]
Revenue:-	4553.83 ( USD in Millions )
Market Cap :-	6705142846 ( Rs. in Millions )
Corporate Address:-       Hindustan Lever House,165/166 Backbay Reclamation,        	                            Mumbai-400020, Maharashtra
Web site :-           www.hll.com
Management Details:-
Chairperson - Harish Manwani
MD - NitinParanjpe
Directors:--A Narayan, Ashok K Gupta, C K Prahalad, D S Parekh, D Sundaram, 	         DhavalBuch, Douglas Baillie, Dr R A Mashelkar, GopalVittal, ,[object Object]
PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash LuxBreeze   LifebuoyDove LirilPears HamamRexona 2) Laundry3) Skin Care Surf Excel		Fair and lovely	 RinPond’s     Wheel		     Aviance 4) Hair care5) Oral care Sunsilk naturals	Pepsodent   Clinic		  Close up 6) Deodorants7)Colour Cosmetics Axe		Lakme Rexona 8)Ayurvedic Personal and health care: B) FOODS 1) Tea			2) Coffee			3) Foods	                   4) Ice cream     Brooke Bond                                                    Brooke Bond BruKissanKwality walls        Lipton	 					         AnnapurnaKnor C) WATER PURIFIER Pureit
LUX  ADVERTISEMENT
TEA  TAJMAHAL  ADVERTISEMENT
In the above pie chart we see the position of various FMCG companies doing business in India. We can see that HUL is enjoying the position of market leader and is followed by ITC as close second in the market share of FMCG products.
HUL's Exports geography comprises, at present, countries in Europe, Asia, Middle East, Africa, Australia, and North America etc. ,[object Object]
Reach 80% Households
Direct Coverage of 1mln outlets
2000 Suppliers and Associates
71 Manufacturing locations

Weitere ähnliche Inhalte

Was ist angesagt?

Hindustan Unilever Limited
Hindustan Unilever LimitedHindustan Unilever Limited
Hindustan Unilever Limited
Khem Singh
 
HUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and DetergentsHUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and Detergents
Rajkumar Kattimani
 
Swot analysis of hul
Swot analysis of hulSwot analysis of hul
Swot analysis of hul
omgogna
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mc
guest96eb2ac
 
Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
Kalpesh Patel
 
Hindustan uniliver ltd ppt
Hindustan uniliver ltd pptHindustan uniliver ltd ppt
Hindustan uniliver ltd ppt
Pravin Gaikwad
 

Was ist angesagt? (20)

Hindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing StrategiesHindustan Unilever Limited Marketing Strategies
Hindustan Unilever Limited Marketing Strategies
 
HUL
HULHUL
HUL
 
Marketing Strategies of HUL
Marketing Strategies of HULMarketing Strategies of HUL
Marketing Strategies of HUL
 
Hindustan Unilever Limited
Hindustan Unilever LimitedHindustan Unilever Limited
Hindustan Unilever Limited
 
HUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and DetergentsHUL - STP strategy for Soaps and Detergents
HUL - STP strategy for Soaps and Detergents
 
Hindustan unilever limited ppt
Hindustan unilever limited pptHindustan unilever limited ppt
Hindustan unilever limited ppt
 
Swot analysis of hul
Swot analysis of hulSwot analysis of hul
Swot analysis of hul
 
HUL Marketing Strategy
HUL Marketing StrategyHUL Marketing Strategy
HUL Marketing Strategy
 
Hul Marketing Strategy Mc
Hul Marketing Strategy McHul Marketing Strategy Mc
Hul Marketing Strategy Mc
 
Hindustan Unilever Limited Strategy
Hindustan Unilever Limited StrategyHindustan Unilever Limited Strategy
Hindustan Unilever Limited Strategy
 
Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)Behaviour towards products of hindustan unilever ltd (hul)
Behaviour towards products of hindustan unilever ltd (hul)
 
Hul
HulHul
Hul
 
Hul marketing strategies
Hul marketing strategiesHul marketing strategies
Hul marketing strategies
 
Hul final ppt
Hul final pptHul final ppt
Hul final ppt
 
HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT HINDUSTAN UNILEVER LIMITED PPT
HINDUSTAN UNILEVER LIMITED PPT
 
Hindustan uniliver ltd ppt
Hindustan uniliver ltd pptHindustan uniliver ltd ppt
Hindustan uniliver ltd ppt
 
Hul
HulHul
Hul
 
Strategic Business Management Project Report on HUL
Strategic Business Management Project Report on HULStrategic Business Management Project Report on HUL
Strategic Business Management Project Report on HUL
 
Hul
HulHul
Hul
 
Hul
HulHul
Hul
 

Ähnlich wie HUL Presentation

Hindustan Unilver Roll No 24
Hindustan Unilver Roll No 24Hindustan Unilver Roll No 24
Hindustan Unilver Roll No 24
Pramod Jadhav
 
Hul financial ratio-analysis-of-hul
Hul financial ratio-analysis-of-hulHul financial ratio-analysis-of-hul
Hul financial ratio-analysis-of-hul
BhavaniBhajantri
 
Hindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copyHindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copy
Dharmik
 
45667257-Sales-and-Distribution-of-HUL.doc
45667257-Sales-and-Distribution-of-HUL.doc45667257-Sales-and-Distribution-of-HUL.doc
45667257-Sales-and-Distribution-of-HUL.doc
Maddy788122
 

Ähnlich wie HUL Presentation (20)

Barun
BarunBarun
Barun
 
Hul ppt
Hul ppt Hul ppt
Hul ppt
 
Hindustan Unilver Roll No 24
Hindustan Unilver Roll No 24Hindustan Unilver Roll No 24
Hindustan Unilver Roll No 24
 
Hul & p&g ppt
Hul & p&g pptHul & p&g ppt
Hul & p&g ppt
 
Hul financial ratio-analysis-of-hul
Hul financial ratio-analysis-of-hulHul financial ratio-analysis-of-hul
Hul financial ratio-analysis-of-hul
 
Hindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copyHindustan unilever limited (hul) hard copy
Hindustan unilever limited (hul) hard copy
 
Latest Project on Pureit
Latest Project on PureitLatest Project on Pureit
Latest Project on Pureit
 
Marketing
MarketingMarketing
Marketing
 
Hul assigment
Hul assigment Hul assigment
Hul assigment
 
FO
FOFO
FO
 
Hindustan Unilever Limited
Hindustan Unilever LimitedHindustan Unilever Limited
Hindustan Unilever Limited
 
Umang-report
Umang-reportUmang-report
Umang-report
 
HUL vs P&G
HUL vs P&GHUL vs P&G
HUL vs P&G
 
Hul
HulHul
Hul
 
HINDUSTAN UNILIVER LIMITED
HINDUSTAN UNILIVER LIMITEDHINDUSTAN UNILIVER LIMITED
HINDUSTAN UNILIVER LIMITED
 
HUL
HULHUL
HUL
 
Hul introduction and history
Hul introduction and historyHul introduction and history
Hul introduction and history
 
Hul
HulHul
Hul
 
45667257-Sales-and-Distribution-of-HUL.doc
45667257-Sales-and-Distribution-of-HUL.doc45667257-Sales-and-Distribution-of-HUL.doc
45667257-Sales-and-Distribution-of-HUL.doc
 
HINDUSTAN UNILEVER LIMITED
HINDUSTAN UNILEVER LIMITEDHINDUSTAN UNILEVER LIMITED
HINDUSTAN UNILEVER LIMITED
 

Kürzlich hochgeladen

Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
laloo_007
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
Nauman Safdar
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
instagramfab782445
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
daisycvs
 

Kürzlich hochgeladen (20)

TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdfTVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
TVB_The Vietnam Believer Newsletter_May 6th, 2024_ENVol. 006.pdf
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
Pre Engineered Building Manufacturers Hyderabad.pptx
Pre Engineered  Building Manufacturers Hyderabad.pptxPre Engineered  Building Manufacturers Hyderabad.pptx
Pre Engineered Building Manufacturers Hyderabad.pptx
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
Structuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdfStructuring and Writing DRL Mckinsey (1).pdf
Structuring and Writing DRL Mckinsey (1).pdf
 
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 MonthsSEO Case Study: How I Increased SEO Traffic & Ranking by 50-60%  in 6 Months
SEO Case Study: How I Increased SEO Traffic & Ranking by 50-60% in 6 Months
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Falcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business PotentialFalcon Invoice Discounting: Unlock Your Business Potential
Falcon Invoice Discounting: Unlock Your Business Potential
 
BeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdfBeMetals Investor Presentation_May 3, 2024.pdf
BeMetals Investor Presentation_May 3, 2024.pdf
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Falcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business GrowthFalcon Invoice Discounting: Empowering Your Business Growth
Falcon Invoice Discounting: Empowering Your Business Growth
 
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
Escorts in Nungambakkam Phone 8250092165 Enjoy 24/7 Escort Service Enjoy Your...
 
Falcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial WingsFalcon Invoice Discounting: Tailored Financial Wings
Falcon Invoice Discounting: Tailored Financial Wings
 
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in OmanMifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
Mifepristone Available in Muscat +918761049707^^ €€ Buy Abortion Pills in Oman
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 

HUL Presentation

  • 1. PROUJECT ON HUL PRESENTED BY:- HEMENDRA SHARMA & ABHISHEK KUMAR
  • 2. Introduction to HUL Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. Hindustan Unilever Limited (abbreviated to HUL), formerly Hindustan Lever Limited, is INDIAs largest consumer products company and was formed in 1933 as Lever Brothers India Limited. It is currently headquartered in Mumbai, India and its 41,000 employees are headed by Harish Manwani, the non-executive chairman of the board. HUL is the market leader in Indian products such as tea, soaps, detergents, as its products have become daily household name in India. The Anglo-Dutch company Unilever owns a majority stake in Hindustan Unilever Limited. The company was renamed in late June 2007 as "Hindustan Unilever Limited".
  • 3. The Company has over 16,000 employees and has an annual turnover of around Rs.19, 400 crores (financial year 2010 - 2011). HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of about €44 billion in 2011. Unilever has about 52% shareholding in HUL. With over 35 brands spanning 20 distinct categories such as:- soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. Its portfolio includes leading household brands such as Lux, Lifebuoy, Surf Excel, Rin, Wheel, Fair & Lovely, Pond’s, Vaseline, Lakmé, Dove, Clinic Plus, Sunsilk, Pepsodent, Closeup, Axe, Brooke Bond, Bru, Knorr, Kissan, Kwality Wall’s and Pureit.
  • 4.
  • 5. Revenue:- 4553.83 ( USD in Millions )
  • 6. Market Cap :- 6705142846 ( Rs. in Millions )
  • 7. Corporate Address:- Hindustan Lever House,165/166 Backbay Reclamation, Mumbai-400020, Maharashtra
  • 8. Web site :- www.hll.com
  • 12.
  • 13. PRODUCT LINE A) HOME AND PERSONAL CARE: 1) Personal wash LuxBreeze LifebuoyDove LirilPears HamamRexona 2) Laundry3) Skin Care Surf Excel Fair and lovely RinPond’s Wheel Aviance 4) Hair care5) Oral care Sunsilk naturals Pepsodent Clinic Close up 6) Deodorants7)Colour Cosmetics Axe Lakme Rexona 8)Ayurvedic Personal and health care: B) FOODS 1) Tea 2) Coffee 3) Foods 4) Ice cream Brooke Bond Brooke Bond BruKissanKwality walls Lipton AnnapurnaKnor C) WATER PURIFIER Pureit
  • 15. TEA TAJMAHAL ADVERTISEMENT
  • 16. In the above pie chart we see the position of various FMCG companies doing business in India. We can see that HUL is enjoying the position of market leader and is followed by ITC as close second in the market share of FMCG products.
  • 17.
  • 19. Direct Coverage of 1mln outlets
  • 20. 2000 Suppliers and Associates
  • 24. Shelf availability 84% outlets in IndiaCOMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below:-
  • 25.
  • 26.
  • 27.
  • 28.
  • 29. Awards & recognition These are some highlights of recognition we have received from external bodies on our social, economic and environmental performance during 2009 and 2010.  Awarded top Indian company in the 'FMCG' sector for the third consecutive year at Dun & Bradstreet-Rolta Corporate Awards, 2009. HUL ranked fourth in the ‘Top Companies for Leaders, 2009' (Asia Pacific region) and 10th place in the global rankings in a survey carried out by Hewitt Associates HUL received the Award for Excellence in HR in 2010 from Confederation of Indian Industry (CII). This is a rigorous fact-based assessment which is conducted by a team of external assessors. HUL has won this award for the third consecutive year. Awarded Customer and Brand Loyalty Award by Business India & Business Standard in 2009 Awarded for Best Corporate Social Responsibility Practice at the Social & Corporate Governance Awards 08-09 by BSE, Nasscom Foundation and Times Foundation Awarded in the Category 'FMCG Manufacturing Supply Chain Excellence' at the Third Express, Logistics & Supply Chain Awards by APL Logistics, Indiatimes, Mindscape, Business India Group in 2009
  • 30.
  • 31. We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.
  • 32. We will inspire people to take small everyday actions that can add up to a big difference for the world.
  • 33.
  • 34.
  • 38.
  • 39. Not focus on upper class population
  • 40.
  • 43.
  • 46. Dabur
  • 47.
  • 48. THANKU YOU