1. The Power of a
Good Story
Presented by:
Dayna Dickens
R.U.R.A.L. and Pop-Culture Tourism Marketing Specialist

2. What makes a great
story?
List partially excerpted from All Marketers are Liars Tell Stories, by Seth Godin (2009)
• Great stories are trusted.
• Great stories are subtle.
• Great stories don’t appeal to logic.
• Great stories are rarely aimed at everybody.
• Great stories don’t contradict themselves.
• Great stories are those that you love to tell.
• A Great story is true.

3. How can you create a
good story?
3 Key Points to Creating a Good Story*:
- Clarity
- Character
- Consistency
* Excerpt from The power of a good brand story by Mark Thomson www.marketingprofs.com

4. How can you create a
good story?
If you’re not sure what your story really is or can be:
• do some informal market research.
• don’t tell the facts – tell a story instead.
• outline the vision for your story and reinforce it.

5. Storytelling as a
Marketing Campaign
1. Your story should evolve
2. Set milestones and time points
3. Promise story updates
4. Set up a social media network
5. Regularly update the social media site
6. Always have a “what’s next” message ready

6. The Power of a Good Story
• Be Authentic
• Be Consistent
• Be REMARKABLE!!!
Closing Remarks

7. Recommended Reading
• All Marketers are Liars Tell Stories by Seth Godin (2009)
The Power of a Good Story
Presented by:
Dayna Dickens, R.U.R.A.L. and Pop-Culture Tourism Marketing Specialist
www.daynadickens.com dayna@daynadickens.com