Social Media Speaker Dawn Raquel Jensen (@dawnrjensen) of Virtual Options Coaching and Training (@virtualoptions) speaking at the February 2013 meetings of the Rock Your Business CEO Roundtable Mastermind in Orlando and Tampa, FL. For more information about Dawn or social media and digital marketing resrouces, visit http://www.virtualoptions.net
12. #1: Establish Your Online Reputation
Social media can help you create a stronger online presence, so
old news doesn’t turn up at the top of search results.
If you don’t control your brand, someone else may post inaccurate
or derogatory information that could tarnish your reputation.
Resources:
www.GetListed.org
www.namechk.com
13. #2 Control Responses During A Crisis
How a crisis is handled online makes a
huge difference to the future
ramifications.
Monitor and respond to customers who
write on your wall or messages to resolve
any issues and let users know they’re
heard.
14. #2 Control Responses During A Crisis
Setup tools and a strategy to monitor
the conversation, so you aren’t
surprised with the conversations
happening about your brand.
15. #3: Monitor Conversations
Keepup-to-date with what is being said
about your brand online.
Monitoryour brand for mentions with
social media monitoring tools.
16. Good Tools to Use to Monitor
Alerts.google.com
BrandYourself.com
Hyperalerts.no
Trackur.com
17. The Take-away
Social media is real-time
Thefaster your brand responds, the better
your customer service will appear.
While people have the right to voice their
complaints, it’s up to you to remedy the
situation.
18. The Take-away
Turn negative comments into positive
opportunities.
Social media is public, your quality customer
service will be seen by other users and may
influence their purchase decisions.
19.
20. Myth:“If I build it, they will come.”
Develop a strategy to attract fans
21. 1) Set Strategy and Create …
Sample Editorial Content Calendar
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Administrative Mother's Day,
Important American Red Professionals Week Memorial Day May Independence Bosses Day
events Cross Month April 22-28 28 Father's Day Day July 4 Labor day October 16 Thanksgiving Christmas
Topic #1
Topic #2
Topic #3
Topic #4
Topic #5
Quote
Article #1
Article #2
Article #3
Article #4
Seasonal Events
Event #1
Event #2
Event #3
22. Digital Embassies and Outposts
Create Social Platforms
Update Existing Information
Connect F/F/F Social Sites
Enhance Profiles & Pages
24. Create Social Capital
Establish & Enhance Social Profiles
Become the trusted advisor in your
niche by
Educate | Inform | Inspire
Entertain | Empower
Manage the consistency between
personal & professional
25. 2) Start Small
Foundation:
5-7 Established
Working Digital
Platforms, Built out,
Connected with
Tailored Content
Tailor to top tier Social
Media
26.
27. Build Social Trust Factor
Blogging, blog commenting
Quora Questions & Blog
Participate in Linked in Groups or
start one
Video, Podcasting
Create Facebook Group
36. Tips
Video Applications Tricks
Quotes
Shares
Vine Tout
Creates 6-second short, Use your smartphone as a real-
looping videos time information network
• Unlimited uploads and free Creates15-second video
• Instantly post videos on Vine, updates
then share to Twitter and
Facebook Broadcast to Facebook,
• Find, follow, and interact with Twitter, or Website widget
people close to you
37. 4) Be Consistent
Be Consistent in what and
when you post.
Get on a schedule.
Use Tools to work smarter,
not harder
38. Extend Social Reach
Create additional layers of the
Social Media Cake
Other Digital Platforms
Slideshare
Pinterest**
Quora**
Instagram
39. Leverage Social Currency: Content
Original Content Curated Content
Blog Posts (my favorites)
Whitepapers Spunge.com
Marketing Collateral Scoop.it
E-books Paper.li
Reports Delcious.com
Podcasts
Video
40. 5) Work Smarter
Editorial or Social Media content calendar
Time your posts using programs like
Hootsuite.com
Planyourposts.com
Tweetdeck.com
Bufferapp.com
