Marketing in 2020: Bridging the Experience Gap

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Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift. In this SXSW panel, several leading CMOs will discuss the future of marketing and the role AI and data intelligence will play.

Marketing

Last year, CMO turnover reached its
highest point. By 2020, CMO tenure is
projected to be shorter than ever before.
“

Consumers today are dealing
with highly fragmented
experiences

People not only desire better content, but
also experiences that are FRICTIONLESS,
CONTEXTUAL AND PERSONALIZED TO
THEM - based on where they are and what
they’re doing in the moment.

WHAT ARE SOME OF THE BIGGEST
CHALLENGES FACING CMOS AND
MARKETERS IN THE FUTURE?

WHAT SHOULD MARKETERS KEEP IN
MIND AS THEY LOOK TO UNLOCK THEIR
DATA INTELLIGENCE IN A BIGGER WAY?

HOW DO BRANDS BRIDGE THE
EXPERIENCE GAP?

Marketing in 2020: Bridging the Experience Gap

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Marketing in 2020: Bridging the Experience Gap

1. MARKETING IN 2020: BRIDGING THE EXPERIENCE GAP Let's face it, marketing hasn’t just changed. It’s seen a radical, seismic shift. In this SXSW panel, several leading CMOs will discuss the future of marketing and the role AI and data intelligence will play.

2. Last year, CMO turnover reached its highest point. By 2020, CMO tenure is projected to be shorter than ever before. “

4. Consumers today are dealing with highly fragmented experiences

6. People not only desire better content, but also experiences that are FRICTIONLESS, CONTEXTUAL AND PERSONALIZED TO THEM - based on where they are and what they’re doing in the moment.

7. PANEL QUESTIONS

8. WHAT ARE SOME OF THE BIGGEST CHALLENGES FACING CMOS AND MARKETERS IN THE FUTURE?

9. HOW DOES THE CHANGING LANDSCAPE SHIFT BRAND MARKETING, CONTENT AND STORYTELLING?

10. WHAT SHOULD MARKETERS KEEP IN MIND AS THEY LOOK TO UNLOCK THEIR DATA INTELLIGENCE IN A BIGGER WAY?

11. HOW DO BRANDS BRIDGE THE EXPERIENCE GAP?

Marketing in 2020: Bridging the Experience Gap

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