A sense of purpose is not automatic. Both individuals and businesses need to work hard to create the values and processes that lead to a sense of greater purpose in what they do, which then creates meaning to their work. Meaningful work leads to more engaged employees and companies that are fully embedded in the communities in which they operate.

1. Purpose
How purpose-driven
individuals and businesses do
better than their competitors

2. What Is Purpose?

3. First, a
definition
• To psychologists, purpose is an
abiding intention to achieve a
long-term goal that is both
personally meaningful and
makes a positive mark on the
world.

4. Now, a
second one
• Philosophers see it a little
differently: “He who has a Why
to live for can bear almost any
How.” – Friedrich Nietzsche

5. And a third
one
• Neuroscientists say that:
“Purpose in Life (PIL) is a
research area that focuses on
the interactions between mind
and body and the powerful ways
in which emotional, mental,
social, and spiritual factors can
directly affect health.”

6. Everyone Tells
Us We Need
“Purpose” In Our
Work

7. We Are
Advised To
Find A Purpose
In Life

8. But Why?
• Why do we need purpose at all?

9. Humans Are
Not
Machines

10. We Need More
Than
Transactional
Behavior To
Survive And
Thrive

11. Our Inner World Is
Important To Our
Success

12. The Steps
That Lead Us
Forward
Need: Focus

13. Focus Requires
Sustained Attention

14. A Sense Of Purpose
Changes Our
Perspective

15. Perspective Creates
Our Perception

16. Perception
Is Created
Out Of:
Selection
Organization
Interpretation

17. A Better
Perspective
Leads To A
Better
Perception

18. A Better Perception Creates Better
Behavior

19. It Is Behavior That
Provides A Competitive
Advantage

20. Want To See Some Examples?

21. Google Beat Everyone In Search Though
It Was Late To The Game

22. Google’s Purpose?
“to organize the world's information and make it universally accessible and
useful.”

23. Usain Bolt
Overcame Personal
Physical Limitations
To Become The
Fastest Man On The
Planet

24. Usain Bolt’s
Purpose?
To "become a legend."

25. In 2015 AirBnB did
away with its human
resources
department

26. It Focused Instead
On:
• the essence of the ‘workplace as
an experience’ which is where all
the elements of work, be it physical,
emotional, intellectual, virtual, and
aspirational, are carefully
orchestrated to inspire employees.

27. In 2014 Microsoft,
Under New Leadership,
Rediscovered Its
Purpose
• Of “empowering every person and
every organization on the planet to
achieve more”

28. The Facts:
• Deloitte Insights 2020 Global Marketing Trends Report found that
purpose-driven companies have 40% higher levels of workforce
retention than their competitors.
• A study by WeSpire found that Gen-Z is ‘The first generation to
prioritize purpose over salary.’
• The Harvard Business Review found that purpose helps “redefine
the playing field” in a way that opens up new areas for growth.

29. Study After Study Reveals That
Purpose-Driven Companies
Have:
Better reputation
More evangelists
Greater engagement
More diversity
Greater growth
More profit

30. Purpose
Provides
Meaning

31. Meaningful Work And Life Make Us
Happier

32. Happier
Individuals
(And
Companie
s)
Are
aware of
their
actions

33. They Are, On The Whole, More
Intentional

34. Are You?