1. Leading
the
Data
Asset
Management
Team:
CDO
or
Top
Data
Job?
Micheline
Casey
Principal,
Your
Presenters
CDO,
LLC
@michelinecasey
Peter
Aiken,
Ph.D.
Founding
Director,
Data
Blueprint
@paiken
#EDW13
#dataed

2. Meet Your Presenters
Peter Aiken, Ph.D.
• Internationally recognized thought
leader in the data management field
• 30 years of experience
Micheline Casey
• Principal at CDO, LLC
• First state Chief Data Officer for the
state of Colorado
2
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3. Background
• CIO – From Information Officer to Infrastructure
Officer
• Tsunami of data to be managed, integrated, and
leveraged
• Integrated information economy
– Shift from silo to 360 views
– Circular information integration throughout ecosystem
(partners, customers, etc)
– Point of touch information needs
• Analytics for innovation and sustained
competitiveness
– CMOs and CFOs developing siloed competency centers
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4. IT Disruption
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5. CIO Infrastructure Focus
s
ed
Ne
er
Us
tyi
Desktop Mobile Help Desk
tiv
ec
nn
Co
s.
Networking Telephony
Sy
d
En
ck
Ba
Data Centers Cloud Support Virtualization
5
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6. Topical Agenda
How
should
we
think
about
the
role
of
the
CDO/TDJ?
What
should
that
role
have
responsibility
for
within
an
organiza@on?
Where
should
that
role
sit
in
the
organiza@on
chart?
• What is in a name/title?
• Who are this individual’s peers?
• Where does one obtain the requisite background to
qualify?
• How does RACI (a responsibility assignment matrix) apply?
• When does data influence IT development efforts?
• Why are these issues not better understood?
6
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7. CDO Survey: Does your organization need a
CDO?
1%
No - our organizational data is
6%
not important enough to warrant
this type of attention.
8%
25% No - our CIO is covering these
responsibilities.
No - someone beside the CIO is
covering these responsibilities.
Yes - but my organization is not
7% there yet. We don't even have a
data-focused corporate strategy.
Yes - we are currently in the
process of creating this position
and/or hiring for it.
53% Other - Please provide additional
comments.
7
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8. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
8
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9. The "Chief Officer" Title
• Chief
– The head or leader of an organized body of people; the person
highest in authority: the chief of police
• Chief Risk Officer (CRO)
– Individual possessing the knowledge, skills, and abilities makes
decisions and implements risk management
• Chief Medical Officer (CMO)
– Responsible for organizational medical matters. The organization,
and the public, has similar expectations for any of chief officer –
especially after Sarbanes-Oxley
• Chief Financial Officer (CFO)
– Individual possessing the knowledge, skills, and abilities to be both
the final authority and decision-maker in organizational financial
matters
[dictionary.com]
9
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10. What is the right role to lead data?
• How does the organization not get overwhelmed with
logarithmic increases in data volumes, changing business
models, colliding ecosystems, increasing regulation?
• Shift in perspective from data as an afterthought to
strategic, analytic focus on leveraging data
• How does the organization stay nimble, agile, and
responsive in light of this overwhelm?
• Job skill disconnect – how can you optimize the data for
business opportunity if you’re not part of the business
conversation?
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11. CDO Survey: Does your organization currently have a CDO or are
you in the process of creating the position and/or hiring for it?
6%
4% Yes, the individual reports/will
18% report to the CIO.
4%
Yes, the individual reports/will
report to the business.
Yes, it is considered a joint
business/IT role in terms of
reporting.
No, we are not in the process of
hiring. We are not even thinking
about it.
Other - Please provide
additional comments.
68%
11
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12. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
12
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13. TDJ Reporting
Top Job
Top
Top
Top Chief Top Top
Information
Operations Data Finance Marketing
Technology
Job
Opera
Job Officer Job Job
Data Governance Organization
• There is enough work to justify the function
• There is not much talent
13
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14. CDO Organizational Alignment
Enterprise
Supports CXO’s with:
• Business Strategy Data
Alignment
• Governance
• Policies
• Processes and Tools
Horizontal
Breakdowns Silos, crosses lines of
business
Business Focus
Ops CSU Sales Fin.
Aligned with Business not the CIO
14
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15. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
15
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16. CDO Survey: What key qualifications are
necessary to be a successful CDO?
&!!"!#$
88.5%
83.2%
66.4%
62.8% 61.1% 59.3% 59.3%
55.8%
51.3%
%!"!#$ 46.0% 44.3%
41.6%
38.9%
29.2%
!"!#$
Experience in Strong Expertise in Experience in Extensive Experience in Information Familiarity with Expertise in Familiarity with Familiarity in Familiarity with Expertise in End-to-end data
operationalizing leadership and creating and defining industry leading major management Enterprise creating and process setting up and industry data business and IT warehousing
Data C-suite/board deploying best business knowledge, information program life Metadata leading best of modeling, supporting models architecture, program
Governance, communication practices and requirements for including management cycle experience Management class business semantic information including execution
Data skills methodologies information expertise at the programs in key (business and and IT teams for modeling and analytics teams familiarity with knowledge and
Stewardship and management intersection of business areas IT) and OMG information data modeling leading leadership
Data Quality projects risk and other related to the standards management architectural
domains industry standards such
as TOGAF, FEA
and/or Zachman
16
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17. CDO Survey: What key traits are necessary to
be a successful CDO?
&!!"!#$ 93.8%
&!!"!#$ 93.8%
85.8%
85.8% 82.3% 82.3%
82.3% 82.3%
74.3% 72.6%
74.3% 72.6% 66.4%
66.4%
54.9%
54.9%
%!"!#$ 45.1%
%!"!#$ 45.1% 38.9%
38.9%
29.2%
29.2%
!"!#$
!"!#$ Possess a Outstanding Politically Leader and Team builder Understands Understand Can work with SME in Not too Entrepreneurial
Possess a
balance of Outstanding
relationship Politically
savvy Leader and
visionary Team builder Understands
privacy, data Understand Can work with
core pure IT and SME in
requisite technical but Entrepreneurial
Not too
balance of relationship
technical skills, building and savvy visionary privacy, data
security, and core
information pure IT and business side
information requisite technical but
not a technical
technical skills, communication
business building and security, and
risk information management business as
domains of information as well side not a technical
novice
knowledge and communication
business skills management risk, industry management methodologies
risk domains of specialists to as well as novice
knowledge and
people skills skills components of risk, industry specialists to methodologies
management knowledge, bridge the and practices
people skills components of product/serviceinformation gap and practices
data knowledge, bridge the needed to
data product/serviceinformation gap needed to
and customer effectively
and customer effectively
connect
connect
business
business
requirements
requirements
to IT
to IT
17
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18. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
18
Copyright 2013 by Data Blueprint

19. CDO Survey: What capabilities does the CDO
organization provide?
19
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20. CDO Primary Activities
• Enterprise Data Strategy
– Supports enterprise business strategy, innovation, and revenue
– Partnering with business leads to optimize and leverage enterprise data assets
• Owns Data Governance and Architecture
– Enterprise data governance, including policies, processes, and standards
– Enterprise information architecture
– Policies, processes, and standards
– Data security and IAM
– Managing enterprise data team
– Developing control points in SDLC and agile development processes
• Manages Legal, Compliancy, and Budget
– Understands and works within national and international regulatory
environment
– Procurement and Contracts
– Funding and Budgeting
20
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21. CDO Activities
y
teg
tra
s S
ial
nc
a
Fin
ce
Budget & Funding Procurement & Contracts
an
ern
ov
t G
Policies, Procedures & Data Team Mgmt. Regulatory Compliance
Standards
c
ffe
rE
lie
ltip
Agile & SDLC Establish DG & DQ
EIA Asset Optimization
Mu
Control Points Programs
21
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22. RACI-aka Responsibility Assignment Matrix
• Responsible
• Accountable (also approver or final approving authority)
• Consulted (sometimes counsel)
• Informed
22
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23. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
23
Copyright 2013 by Data Blueprint

24. Designing for Evolution is Different than
Creating New Systems Future State
Common Organizational Data
(and corresponding data needs requirements)
Evolve (Version
+1)
(Version +1)
Systems
Development
Activities
Create
New Organizational
Capabilities
24
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25. Individual SDLC efforts make increasing use
from IA Increasing scope and depth
of information architecture utility
Organized Organized Organized
Requests Results system system system
metadata metadata metadata
Individual SDLC Effort Requests
Requirements
Result Requests Results
Design
Implement
Individual SDLC Effort
Requirements
• Over time the: Design
– Number of requests increase Implement
– Utility of the results increase Individual SDLC Effort
– Amount of metadata contributed by Requirements
new systems development Design
increases Implement
25
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26. CDO Activities
y
teg
tra
s S
ial
nc
a
Fin
ce
Budget & Funding Procurement & Contracts
an
ern
ov
t G
Policies, Procedures & Data Team Mgmt. Regulatory Compliance
Standards
c
ffe
rE
lie
ltip
Agile & SDLC Establish DG & DQ
EIA Asset Optimization
Mu
Control Points Programs
26
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27. New division of labor
IT Only
Shared with the business
27 - datablueprint.com 3/21/2013 © Copyright this and previous years by Data Blueprint - all rights reserved!

28. Outline
• What is in a name/title?
#EDW13
#dataed
• Who are this individual's peers?
• Where does one obtain the requisite background
to qualify?
• How does RACI (a responsibility assignment
matrix) apply?
• When does data influence IT development
efforts?
• Why are these issues not better understood?
28
Copyright 2013 by Data Blueprint

29. What do we teach business people about data?
What percentage of them deal with it daily?
29
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30. What do we teach IT people about data?
• 1 course
– How to build a new
database
– 80% of IT expenses
are used to improve
existing IT assets
• What impression do
IT people get from
this education?
– Data is a technical
skill that is used to develop new databases
• This is not the best way to educate IT and business people
about data - every organization's
– Sole non-depleteable, non-degrading, durable, strategic asset
30
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31. Questions?
+ =
Submit your questions through the chat!
31
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32. Upcoming Events
April Webinar:
Unlock Business Value through Data Governance
April 9, 2013 @ 2:00 PM ET/11:00 AM PT
May Webinar:
Demystifying Big Data
May 14, 2013 @ 2:00 PM ET/11:00 AM PT
Sign up here:
• www.datablueprint.com/webinar-schedule
• www.Dataversity.net
Brought to you by:
32
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33. Infographic: The Rise of the CDO
Source: http://www.datablueprint.com/Blog/entry/making-room-in-the-c-suite-the-rise-of-the-chief-data-officer/
33
Copyright 2013 by Data Blueprint

34. Infographic: The Rise of the CDO, cont’d
Source: http://www.datablueprint.com/Blog/entry/making-room-in-the-c-suite-the-rise-of-the-chief-data-officer/
34
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