Data Quality Success Stories

Data Quality Success Stories
Copyright 2019 by Data Blueprint Slide # 1Peter Aiken, PhD
• DAMA International President 2009-2013 / 2018
• DAMA International Achievement Award 2001  
(with Dr. E. F. "Ted" Codd
• DAMA International Community Award 2005
Peter Aiken, Ph.D.
2Copyright 2019 by Data Blueprint Slide #
• I've been doing this a long time
• My work is recognized as useful
• Associate Professor of IS (vcu.edu)
• Founder, Data Blueprint (datablueprint.com)
• DAMA International (dama.org)
• 10 books and dozens of articles
• Experienced w/ 500+ data
management practices worldwide
• Multi-year immersions
– US DoD (DISA/Army/Marines/DLA)
– Nokia
– Deutsche Bank
– Wells Fargo
– Walmart
– …
PETER AIKEN WITH JUANITA BILLINGS
FOREWORD BY JOHN BOTTEGA
MONETIZING
DATA MANAGEMENT
Unlocking the Value in Your Organization’s
Most Important Asset.

1Infogix Confidential Copyright 2019Infogix Confidential Copyright 2018
About Infogix

2Infogix Confidential Copyright 2019
About Us
• Obsessed with Data Integrity since 1982
• Headquartered in the heart of the Mid-West
• Mature and dedicated to customer success
• Trusted by some of the largest brands in the
most data intensive industries
Rhode Island Massachusetts
North Carolina South Carolina

Success Means Focusing on What Matters
Data
Selection of data at the system and source
level (tables and fields)
Information
As required to develop a common language for
important data
Insights & Process Excellence
To monitor the effectiveness of our analytics, metrics,
and processes
Business Goals & Objectives
Focus on Critical Data Elements required to support value drivers and key initiatives
All Available Data
100% of Data
Data We Use
40% of Data
Data We Should Govern
10% of Data
Data of High Value
< 5% of Data
CriticalData

Success Means Focusing on What Matters
Data
Selection of data at the system and source
level (tables and fields)
Information
As required to develop a common language for
important data
Insights & Process Excellence
To monitor the effectiveness of our analytics, metrics,
and processes
Business Goals & Objectives
Focus on Critical Data Elements required to support value drivers and key initiatives
All Available Data
100% of Data
Data We Use
40% of Data
Data We Should Govern
10% of Data
Data of High Value
< 5% of Data
CriticalData
Deliver Highest Value Data
• Metrics & Scoring
• Advanced Analytics Integration
• Data-Driven Authoring
Understand Your Data Context
• Business Glossary
• Policy Management
• Data Detection & Tagging
Know What Data You Have
• Data Catalog
• Data Lineage
• Data Transformation
• Data Integration
Know Your Data is Trustworthy
• Balancing, Reconciliation, & Statistical Controls
• Governance, Stewardship & Workflow
• Case Management

Operational Data Quality
• For one line of business, saved 35 data analyst FTEs who were dedicated to
fixing data
• Reduced manual lost claims payments processing costs from $5M to
$500K/annually
• Saved over $2M/year in audit costs through controls
Insurance
• Prevented over $10M in under-billing errors in one year
• Achieved an excess of $3M within the first quarter and realized full ROI of
license within first month of implementation
• Shrank time to process from 6 months to 3 weeks through more agile
integrations and transformations.
Media &
Communications
•Caught $9M erroneous transaction within 2 weeks of implementation go-live
•Saved over $2M in General Ledger reconciliation costs
•Monitors $20 Billion in daily electronic payments under 5 minutes
Financial Services
•Resolved over $190M in inventory discrepancies (duplicates, incorrect)
•30% reduction in M&A integration time through automated testing
•Prevented $16M in erroneous payments from being disbursed
Other
Quoting
Policy
Admin
Billing
Onboarding
GL
Agency
Direct
• In support of
• Governance & Compliance
• Financial Reporting Accuracy
• 3rd Party Data Management
• System Migration
• Evolving Technology (e.g.
Streaming Data)

Who is Joan Smith?
http://www.dataflux.com
Challenges
• Purchased an A4
on June 15 2007
• Had not done
business with the
dealership prior
• "makes them
seem sleazy when
I get a letter in the
mail before I've
even made the
first payment on
the car advertising
lower payments
than I got"

Letter from the Bank
… so please continue to open
your mail from either Chase or
Bank One
P.S. Please be on the lookout for any
upcoming communications from
either Chase or Bank One regarding
your Bank One credit card and any
other Bank One product you may
have.
Problems
• I initially discarded the letter!
• I became upset after reading it
• It proclaimed that Chase has data
quality challenges
How to solve this data quality problem using just tools?
Retail price for the unit was $40

A congratulations
letter from another
bank
Problems
• Bank did not know
it made an error
• Tools alone could
not have prevented
this error
• Lost confidence in
the ability of the
bank to manage
customer funds
DropTable

Data Quality Success Stories - Program Overview
1. Data quality must be understood as  
an engineering challenge
2. Putting a price on data quality
3. DM BoK components compliment  
each other well
4. Savings based stories
5. Innovation based stories
6. Non-monetary stories
7. Takeaways and Q&A

Four ways to make your data sparkle!
1.Prioritize the task
– Cleaning data is costly and time consuming
– Identify mission critical/non-mission critical data
2.Involve the data owners
– Seek input of business units on what constitutes "dirty"
data
3.Keep future data clean
– Incorporate processes and technologies that check
every zip code and area code
4.Align your staff with business
– Align IT staff with business units
(Source: CIO JULY 1 2004)
data

data
• Information transparency
• Analytics
• Business Intelligence
• Increasing efficiencies
• Decreasing costs
• Driving holistic decision-making
across the organization
High
Quality
Data is
Critical

• SQL Server
– 47,000,000,000,000 bytes
– Largest table 34 billion records
• Informix
– 1,800,000,000 queries/day
– 65,000,000 tables / 517,000 databases
• Teradata
– 117 billion records
– 23 TBs for one table
• DB2
– 29,838,518,078 daily queries
• SQL Server
– 47,000,000,000,000 bytes
– Largest table 34 billion records
• Informix
– 1,800,000,000 queries/day
– 65,000,000 tables / 517,000 databases
• Teradata
– 117 billion records
– 23 TBs for one table
• DB2
– 29,838,518,078 daily queries
Data Footprints
Repeat 100s, thousands, millions, billions of times ...

Death by 1000 Cuts
Garbage In ➜ Garbage Out!
My most profound lesson! (so far)

Perfect  
Model
Garbage  
Data
Garbage  
Results
Data
Warehouse
Machine
Learning
Block Chain
AI
MDM
Analytics
Technology
Data
Governance
GI➜GO!
Business
Intelligence
Perfect  
Model
Quality  
Data 
is 
founda-
tional
Good  
Results
Data
Warehouse
Machine
Learning
Business
Intelligence
Block Chain
AI
MDM
Analytics
Technology
Data
Governance
Quality In ➜ Quality Out!

Data Knowledge is insufficient and informal
• Data management happens 'pretty well' at  
the workgroup level
– Defining characteristic of a workgroup
– Without guidance, what are the chances that all  
workgroups are pulling toward the same objectives?
– Consider the time spent attempting informal practices
• Data chaff becomes sand in the machinery
– Preventing smooth interoperation and exchanges
– Difficulties that have been hard to account for
• Organizations and individuals lack
– Skills
– Knowledge (architecture)
– Data Engineering (how)
– Data Strategy (why)
Standard data
Data supply
Data literacy
Making a Better Data Sandwich
Data literacy
Standard data
Data supply

Standard data
Data supply
Data literacy
Standard data
Data supply
Data literacy
This cannot happen without data engineering and architecture!
Quality data engineering/ 
architecture work products  
do not happen accidentally!

Our barn had to pass a foundation inspection
Engineering Standards

USS Midway &
Pancakes
• It is tall
• It has a clutch
• It was built in 1942
• It is cemented to the floor
• It is still in regular use!
Why is this an excellent
engineering example?
each other well

Hidden Data Factories are expensive https://hbr.org/2016/09/bad-data-costs-the-u-s-3-trillion-per-year
• Consider these two questions:
– Were your systems explicitly designed to  
be integrated or otherwise work together?
– If not then what is the likelihood that they  
will just happen to work well together?
• Data must function at the most granular  
interaction or it results in things that:
– Take longer (end-of-day job runs 45 hours)
– Cost more (the wrong assets are transferred)
– Deliver less (features are not delivered)
– Present greater risk (billing delayed 30 days, monthly)
• 20-40% of IT budgets are spent evolving data:
– Data migration (changing the location from one place to another)
– Data conversion (changing it into another form, state, or product)
– Data improvement (inspecting, manipulating it, preparing for subsequent use)
"The choice of data structure and algorithm
can make the difference between software
running in a few seconds or many days." 
http://slideplayer.com/slide/7664141/
 
 
 
 
 
DQ
challenges
are context
specific! 
 
 
 
 
 
 

Much more analysis is
required before we can
implement repeatable
solutions to today's data
quality challenges!
TWITTER
USERS SEND
473400TWEETS
SKYPEUSERS MAKE
176220CALLS
INSTAGRAM
GIPHY
USERS POST
PHOTOSSPOTIFYSTREAMS OVER
750,000
SONGS
TUMBLR
USERS PUBLISH
POSTS
USERS WATCH
VIDEOS
SHIPS
PACKAGES
SNAPCHATTHEWEATHER
CHANNEL
NETFLIX
USERS STREAM
97222HRS
OF VIDEO
VENMO
PROCESSES
$68493
PEER-TO-PEER
TRANSACTIONS
TINDER
AMAZON
USERS MATCH
TIMES
TEXTS SENTNEW COMMENTS
RECEIVES
USERS SHARE
SNAPS
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REQUESTS
1.25
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RECEIVES
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49380,AMERICANS
USE
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1111
UBERUSERS TAKE
RIDES
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GIFS
12986111,,
PROFESSIONALS
GOOGLECONDUCTS
SEARCHES
3877140, ,
,,
, ,
REDDIT MINUTE
every
DAY
of the
PRESENTED BY DOMO
2018
,
https://www.domo.com/learn/data-never-sleeps-6
How much Data, 
by the minute!
For the entirety of 2018, every minute
of every day:
• 18 million weather forecast requests
• Netflix streams almost 100,000
hours of video
• LinkedIn adds 120+ individuals
• 1,300 Uber rides
• (almost) a half million tweets
• 7,000 Tinder matches
• 1.25 new cryptocurrencies are
created
• ...

Great inspiration towards valuation ...
• How to Measure Anything: Finding the Value of  
Intangibles in Business by Douglas Hubbard (ISBN: 0470539399)
• Measurement is a reduction in uncertainty
• Formalizing stuff forces clarity
• Whatever your measurement problem is,
– it's been done before
• You have more data than you think
• You need less data than you think
• Getting data is more economical than you think
• You probably need different data than you think
• Special shout out to Chapter 7
– Measuring the value of additional information to a decision
Sheena's in color Activity-Based Costing Kills Someone

Enrico Fermi (Nobel Prize Physics 1938)
• Tuners in Chicago ≈ Population/people per household
times % households with tuned pianos
times tunings per year
divided by (tunings per tuner per day
times workdays/year)
• How many piano tuners in the city of Chicago?
– Without using existing lists such as yellow pages, google ...
– Current population of Chicago (3 million at the time)
– Average number of people per household (2 or 3)
– Share of households with regularly tuned pianos (1 in 3)
– Required frequency of tuning (1/year)
– How many pianos can a tuner tune daily? (4 or 5)
– How many days/year are worked (250)
Monitization: Time & Leave Tracking
At Least 300 employees are
spending 15 minutes/week
tracking leave/time

Capture Cost of Labor/Category
District-L (as an example) Leave Tracking Time Accounting
Employees 73 50
Number of documents 1000 2040
Timesheet/employee 13.7 40.8
Time spent 0.08 0.25
Hourly Cost $6.92 $6.92
Additive Rate $11.23 $11.23
Cost per timekeeper $12.31 $114.56
Total timekeeper cost $898.49 $5,727.89
Monthly cost $21,563.83 $137,469.40
Compute Labor Costs

Annual Organizational Totals
• $100,000 Salem
• $159,000 Lynchburg
• $100,000 Richmond
• $100,000 Suffolk
• $150,000 Fredericksburg
• $100,000 Staunton
• $100,000 NOVA
• $800,000/month or $9,600,000/annually
• Awareness of the cost of things considered overhead
each other well

The Data Management  
Body of  
Knowledge
Data  
Management  
Practice Areas
fromTheDAMAGuidetotheDataManagementBodyofKnowledge©2009byDAMAInternational
Overview: Data Quality Engineering

Definitions
• Quality Data
– Fit for purpose meets the requirements of its authors, users,  
and administrators (adapted from Martin Eppler)
– Synonymous with information quality, since poor data quality  
results in inaccurate information and poor business performance
• Data Quality Management
– Planning, implementation and control activities that apply quality  
management techniques to measure, assess, improve, and  
ensure data quality
– Entails the "establishment and deployment of roles, responsibilities  
concerning the acquisition, maintenance, dissemination, and  
disposition of data" http://www2.sas.com/proceedings/sugi29/098-29.pdf
✓ Critical supporting process from change management
✓ Continuous process for defining acceptable levels of data quality to meet
business needs and for ensuring that data quality meets these levels
• Data Quality Engineering
– Recognition that data quality solutions cannot not managed but must be engineered
– Engineering is the application of scientific, economic, social, and practical knowledge
in order to design, build, and maintain solutions to data quality challenges
– Engineering concepts are generally not known and understood within IT or business!
Spinach/Popeye story from http://it.toolbox.com/blogs/infosphere/spinach-how-a-data-quality-mistake-created-a-myth-and-a-cartoon-character-10166
Why isn't aren't my
data problems
solved by a data
warehouse?

Version 1
Data
Strategy
Data
Governance
Data  
Quality
Improving
operations in
3 data
management
practice areas
BI
Warehouse
Version 2
Data
Strategy
Data
Governance
BI
Warehouse
Metadata
Improving
operations in
3 data
management
practice areas

Version 3
Data
Strategy
Data
Governance
BI/
Warehouse
Reference &
Master Data
Perfecting
operations in 3
data
management
practice areas
each other well

Improve Operations
Innovation
Data quality focus should be sequenced

Ubiquitous Mystery Object

Complex Data Quality Problems
• Agency manages (4,000,000 data items)
– Executive in charge requested  
a conversion update
– Was told verbally the conversion was "going well"
– Demanded specifics
• Question: "How many items did you attempt to convert?"
• Answer: "100 items"
• Question: "How many were actually converted?"
• Answer: "5"
• Problems
– Not reporting the "right results"
– These "problems" were discovered too late in the project
– Unsophisticated contractor
Improving Data Quality during System Migration
• Challenge
– Millions of NSN/SKUs  
maintained in a catalog
– Key and other data stored in  
clear text/comment fields
– Original suggestion was manual  
approach to text extraction
– Left the data structuring problem unsolved
• Solution
– Proprietary, improvable text extraction process
– Converted non-tabular data into tabular data
– Saved a minimum of $5 million
– Literally person centuries of work

Unmatched
Items
Ignorable
Items
Items
Matched
Week # (% Total) (% Total) (% Total)
1 31.47% 1.34% N/A
2 21.22% 6.97% N/A
3 20.66% 7.49% N/A
4 32.48% 11.99% 55.53%
… … … …
14 9.02% 22.62% 68.36%
15 9.06% 22.62% 68.33%
16 9.53% 22.62% 67.85%
17 9.5% 22.62% 67.88%
18 7.46% 22.62% 69.92%
Determining Diminishing Returns
Before
After
Time needed to review all NSNs once over the life of the project:
NSNs 2,000,000
Average time to review & cleanse (in minutes) 5
Total Time (in minutes) 10,000,000
Time available per resource over a one year period of time:
Work weeks in a year 48
Work days in a week 5
Work hours in a day 7.5
Work minutes in a day 450
Total Work minutes/year 108,000
Person years required to cleanse each NSN once prior to migration:
Minutes needed 10,000,000
Minutes available person/year 108,000
Total Person-Years 92.6
Resource Cost to cleanse NSN's prior to migration:
Avg Salary for SME year (not including overhead) $60,000.00
Projected Years Required to Cleanse/Total DLA Person Year Saved 93
Total Cost to Cleanse/Total DLA Savings to Cleanse NSN's: $5.5 million
Quantitative Benefits

NSNs 2,000,000
NSNs 150,000
Total Time (in minutes) 750,000
Minutes needed 750,000
Total Person-Years 7
Total Cost to Cleanse/Total DLA Savings to Cleanse NSN's: $420,000
NSNs 2,000,000

• with a PhD in Chemical Engineering
• have to know whether this product was 
Y2K compliant?
Why should a knowledge worker
International Chemical Company Engine Testing
• $1billion (+) chemical
company
• Develops/manufactures
additives enhancing the
performance of oils and
fuels ...
• ... to enhance engine/
machine performance
– Helps fuels burn cleaner
– Engines run smoother
– Machines last longer
• Tens of thousands of  
tests annually
– Test costs range up to
$250,000!

1.Manual transfer of digital data
2.Manual file movement/duplication
3.Manual data manipulation
4.Disparate synonym reconciliation
5.Tribal knowledge requirements
6.Non-sustainable technology
Data Integration Solution
• Integrated the existing systems to
easily search on and find similar
or identical tests
• Results:
– Reduced expenses
– Improved competitive edge  
and customer service
– Time savings and improve
operational capabilities
• According to our client’s internal
business case development, they
expect to realize a $25 million
gain each year thanks to this
data integration

Lockheed Martin
• 20 years of project email
– Example from Doug Laney
Logistics Company
• Fortune 450
• Room of 100 associates
• Manually correcting every 
item on every customer invoice
• Upon noting this to the  
responsible manager - the reply was:
– This is the best quarter
– Of the best year
– I've ever had
– Perhaps I need  
to double the  
number in  
that room?

each other well
US DoD Reverse Engineering Program Manager
• "Your first project is to keep me from
having to testify to a Congressional
Hearing!" (Belkis Leon-Hong former ASD-C3I)
• Problem:
– 37 systems paid personnel within DoD
– How many were needed?
– How many potential losers?
– What do you mean by employee?
• Process modeling
– Inconclusive results
• Data reverse engineering - definitive
– One legged engineer,  
working in waist deep waters,  
underneath rotating helicopter blades,  
on overtime

Reverse Engineering New Systems
Reverse Engineering New Systems for Smooth Implementation. IEEE Software. March/April 1999 16(2):36-43
Platform: UniSys 
OS: OS 
1998 Age: 21  
Data Structure: DMS (Network) 
Physical Records: 4,950,000 
Logical Records: 250,000 
Relationships: 62 
Entities: 57 
Attributes: 1478
Predicting Engineering Problem Characteristics
New System
Legacy System  
#1: Payroll
Legacy System  
#2: Personnel
Platform: Amdahl 
OS: MVS 
1998 Age: 15  
Data Structure: VSAM/virtual  
database tables 
Physical Records: 780,000 
Logical Records: 60,000 
Relationships: 64 
Entities: 4/350 
Attributes: 683
Characteristics Logical Physical 
Platform: WinTel Records: 250,000 600,000 
OS: Win'95 Relationships: 1,034 1,020 
1998 Age: new Entities: 1,600 2,706 
Data Structure: Client/Sever RDBMS Attributes: 15,000 7,073

Actual Bid From Systems Integrator
Extreme Data Engineers ...
2 person months = 40 person days
2,000 attributes mapped onto 15,000
2,000/40 person days = 500/person day 
or 500/8 hours = 62.5 attributes/hour
and
15,000/40 person days = 375/person day 
or 375/8 hours = 46.875 attributes/hour
Locate, identify, understand, map, transform, document
108 attributes/60 minutes
1.8 attributes/minute!

What did Rolls Royce Learn
• Old model
– Sell jet engines
• New model
– Sell hours of thrust power
– Power-by-the-hour
– No payment for down time
– Wing to wing
– When was it invented?
from Nascar?
Fan Blade Sensor
• 1 Sensor
– Probabilistic (generalist) maintenance
forecasts
• 100 Sensors
– Establish optimal monitoring targets
– Finer tuned and safer maintenance
– Mission Readiness ???
– Storage $$$
– Handling $$$
– Opportunity $$$
– Systemic $$$
– Maintenance $$$
– Total > $1.5 Billion

each other well
Armed Force Example
• Lieutenant attempting to
correct a 4 year
underpayment  
of his private's pay
– Significant impact on moral
– Immediate cash issues
– Cost tens of man hours over
months of time to resolve
Nugee, R. and R. S. Seiner (2010, 6/1/2010). "TDAN.com Interview with Brigadier Richard Nugee – The British Army." 2013, from http://www.tdan.com/view-special- features/13897 and personal communications.

Friendly Fire deaths traced to Dead Battery
• Date: Tue, 26 Mar 2002 10:47:52 -0500 
From:  
Subject: Friendly Fire deaths traced to dead battery 
 
In one of the more horrifying incidents I've read about, U.S. soldiers and 
allies were killed in December 2001 because of a stunningly poor design of a 
GPS receiver, plus "human error." 
 
http://www.washingtonpost.com/wp-dyn/articles/A8853-2002Mar23.html 
 
A U.S. Special Forces air controller was calling in GPS positioning from 
some sort of battery-powered device. He "had used the GPS receiver to 
calculate the latitude and longitude of the Taliban position in minutes and 
seconds for an airstrike by a Navy F/A-18." 
• According to the *Post* story, the bomber crew "required" a "second 
calculation in 'degree decimals'" -- why the crew did not have equipment to 
perform the minutes-seconds conversion themselves is not explained. 
• The air controller had recorded the correct value in the GPS receiver when 
the battery died. Upon replacing the battery, he called in the 
degree-decimal position the unit was showing -- without realizing that the 
unit is set up to reset to its *own* position when the battery is replaced. 
 
The 2,000-pound bomb landed on his position, killing three Special Forces 
soldiers and injuring 20 others. 
• If the information in this story is accurate, the RISKS involve replacing 
memory settings with an apparently-valid default value instead of blinking 0 
or some other obviously-wrong display; not having a backup battery to hold 
values in memory during battery replacement; not equipping users to 
translate one coordinate system to another (reminiscent of the Mars Climate 
Orbiter slamming into the planet when ground crews confused English with 
metric); and using a device with such flaws in a combat situation
Formalizing the  
Role of U.S. Army  
Data Governance

How one inventory item proliferates data throughout the chain
555 Subassemblies & subcomponents
17,659 Repair parts or Consumables
System 1: 
18,214 Total items 
75 Attributes/item 
1,366,050 Total attributes
System 2 
47 Total items 
15+ Attributes/item 
720 Total attributes
System 3
16,594 Total items
73 Attributes/item
1,211,362 Total attributes
System 4 
136,560 Total attributes
System 5 
351,098 Total attributes
Total for the five systems show above: 
59,350 Items 
179 Unique attributes 
3,065,790 values

Business Implications
• National Stock Number (NSN)  
Discrepancies
– If NSNs in LUAF, GABF, and RTLS are  
not present in the MHIF, these records  
cannot be updated in SASSY
– Additional overhead is created to correct  
data before performing the real  
maintenance of records
• Serial Number Duplication
– If multiple items are assigned the same  
serial number in RTLS, the traceability of  
those items is severely impacted
– Approximately $531 million of SAC 3  
items have duplicated serial numbers
• On-Hand Quantity Discrepancies
– If the LUAF O/H QTY and number of items serialized in RTLS conflict, there
can be no clear answer as to how many items a unit actually has on-hand
– Approximately $5 billion of equipment does not tie out between the systems
Best approaches combines manual and automation
Humans Generally Better Machines Generally Better
• Sense low level stimuli
• Detect stimuli in noisy background
• Recognize constant patterns in varying situations
• Sense unusual and unexpected events
• Remember principles and strategies
• Retrieve pertinent details without a priori
connection
• Draw upon experience and adapt decision to
situation
• Select alternatives if original approach fails
• Reason inductively; generalize from observations
• Act in unanticipated emergencies and novel
situations
• Apply principles to solve varied problems
• Make subjective evaluations
• Develop new solutions
• Concentrate on important tasks when overload
occurs
• Adapt physical response to changes in situation
• Sense stimuli outside human's range
• Count or measure physical quantities
• Store quantities of coded information accurately
• Monitor prespecified events, especially infrequent
• Make rapid and consisted responses to input
signals
• Recall quantities of detailed information
accurately
• Retrieve pertinent detailed without a priori
connection
• Process quantitative data in prespecified ways
• Perform repetitive preprogrammed actions
reliably
• Exert great, highly controlled physical force
• Perform several activities simultaneously
• Maintain operations under heavy operation load
• Maintain performance over extended periods of
time

Potential Data Sources

Data Mapping
12
Mental
illness
Deploy
ments
Work
History
Soldier Legal
Issues
Abuse
Suicide
Analysis
FAPDMSS G1 DMDC CID
Data objects
complete?
All sources
identified?
Best source for
each object?
How reconcile
differences
between
sources?
MDR
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

Senior Army Official
• Room full of Stewards
• A very heavy dose of management support
• Advised the group of his opinion on the matter
• Any questions as to future direction
– "They should make an appointment to speak directly with
me!"
• Empower the team
– The conversation turned from "can this be done?" to "how are we going
to accomplish this?"
– Mistakes along the way would be tolerated
– Implement a workable solution in prototype form

Managing Data with Guidance?
• Federal employees
• 44 users from whitehouse.gov
• Thousands of military and  
government e-mails
• Canadian citizens
• One-fifth of Quebec

Ashley 
Madison 
37,000,000
 
 
25,000,000 
OPM
 
 
 
70,000,000 
Target
Target Corporation's Database Contents
• Your age
• Marital status
• Part of town you live in
• How long it takes you to drive
to work
• Estimated salary
• If you have recently moved
• Credit cards carried in your
wallet
• What websites you visit
• Your ethnicity
• Your job history
• The magazines you read
• Work commute
• Sexual preferences
• If you’ve ever declared
bankruptcy or got divorced
• The year you bought (or lost)
your house
• Where you went to school(s)
• What kinds of topics you talk
about online
• Whether you prefer certain
brands of coffee, paper
towels, cereal or applesauce
• Your political leanings,
reading habits, charitable
giving and
• The number of cars you own

https://oversight.house.gov/report/opm-data-breach-government-jeopardized-national-security-generation/
How the Government Jeopardized Our National
Security for More than a Generation
• Preventable
• Leadership failed
– To heed repeated
recommendations
– To sufficiently respond
to growing threats of
sophisticated cyber
attacks, and
– To prioritize resources
for cybersecurity
• 2014 data breaches
were likely connected
and possibly
coordinated to the 2015
data breach
• OPM misled the public
on the extent of the
damage of the breach
and made false
statements to Congress
Key Findings
each other well

• Quality data requires a context specific definition
• Most business problems have data challenges (hidden data
factories) at their root
• All advanced data practices depend on quality data
• AI/ML are suffering from lack of training data
• Few 'easy' fixes exist
• Data quality engineering works well when combined with other DM
BoK 'pie wedges'
• Successful data quality stories demonstrate
– Tangible ongoing savings
– Innovative data uses
– Outcomes more important than money
Take Aways
+ =
Questions?

10124 W. Broad Street, Suite C
Glen Allen, Virginia 23060
804.521.4056
Copyright 2019 by Data Blueprint Slide #
95

Data Quality Success Stories

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