How DataToBiz.com can help E-commerce businesses to increase revenue and optimise resources by making use of predictive analytics

1. USE CASES OF ANALYTICS
E-COMMERCE INDUSTRY CHALLENGES
DATATOBIZ.COM

2. DATATOBIZ.COM
▸ Product Awareness
▸ Advertisement Relevancy
▸ Web-page high bounce rates
ANALYTICAL SOLUTION- ACQUISITION ANALYTICS
▸ ROI driven user target selection
▸ Data centric user acquisition channel selection
▸ CAC vs LTV Analytics
PROBLEM STATEMENT - USER ACQUISITION

3. DATATOBIZ.COM
▸ Customer Loyalty
▸ Brand recall problem
ANALYTICAL SOLUTION - PREDICTIVE CHURN ANALYTICS
▸ Algorithm: Propensity to buy & churn probability prediction for all
users based on RFM (Recency, Frequency, Monetary)
▸ Required Data Points: User id, Purchase Date, Bill amount
▸ Output: User id, Probability to purchase, no. of transactions in specific
time interval (month, trimester, year etc)
▸ Additional data points enhances prediction accuracy
▸ Actionable Data points: Marketing & communication Strategy
PROBLEM STATEMENT - USER RETENTION

4. DATATOBIZ.COM
▸ Delivery trade-of: Business Margins v/s user Satisfaction
▸ Real time Inventory Synchronisation
ANALYTICAL SOLUTION- LOGISTICS ANALYTICS
▸ Real time spatial analytics
▸ Demand Prediction: demand & supply gap reduction
▸ Real time updated communication
PROBLEM STATEMENT - DELIVERY LOGISTICS

5. DATATOBIZ.COM
▸ Reverse logistics & cancellation
▸ Cash management cost
ANALYTICAL SOLUTION- SPATIAL ANALYTICS
▸ Order spatial analytics
▸ Spatial areas identification for COD
▸ Spatial payment strategy
PROBLEM STATEMENT - CASH ON DELIVERY

6. DATATOBIZ.COM
▸ Increase basket size
▸ Product Cross Selling & Up-selling
▸ Increase product engagement
ANALYTICAL SOLUTION- MARKET BASKET ANALYTICS
▸ Product combo identification: statistical basket analysis
▸ Product recommender design
▸ Website layout re-design
PROBLEM STATEMENT - PRODUCT RECOMMENDATIONS

7. DATATOBIZ.COM
▸ Advertisement Relevancy
▸ Marketing budget optimisation
ANALYTICAL SOLUTION- STATISTICAL USER SEGMENTATION
▸ Statistical clustering techniques
▸ Higher campaign conversions
▸ Reduced campaign cost
▸ Historic campaign analytics
PROBLEM STATEMENT - MARKETING CAMPAIGN OPTIMISATION

8. DATATOBIZ.COM
▸ MECE Dashboard: Live & Historic KPI tracking
▸ User behavioural analytics
▸ Cohort, LTV, CAC, ARPU, Funnel & many other KPI Tracking
▸ Automated reports generation
▸ Statistical Anomaly detection
▸ Complaint Analytics : Customer support optimisation
▸ Social pages text analytics
▸ NPS Analytics
▸ Campaign Sentimental analytics
▸ Product optimisation : Statistical AB Testing
▸ Product feature Selection
OTHER CHALLENGES

9. DATATOBIZ.COM
THANK YOU !
psdhillon@datatobiz.com
+91(0) 9780879045