Are you sure that you are aware enough of CRM trends upcoming in 2019? Get known about CRM Predictions`19 and be sure that you run the business in the right direction.

1. CRM Predictions`19: Top 12 to Be Aware
The 2018 year is becoming closer to the New Year day-to-day. That means it is a high time
to take a look over the past year, analyze its pros and cons, and search forward the further
business possibilities. Therefore, it is recommended to examine every chance that can help
to increase your company.
Nowadays, it is a well known and undeniable fact that CRM use is an indispensable part of
any company success. So, analyzing CRM perspectives it is possible to foretell business
development in general.
That is, pay attention to CRM Predictions`19 announced on Gartner Symposium 2018, be
aware of upcoming trends, achieve and keep the leading positions.
Notice. The following article is dedicated not only to CRM predictions but to attached things
too. It is strongly believed that those top ten strategic technology trends will keep significant
influence not in 2019 only, but for over following five years.
Top 12 CRM Trends for 2019
1. Self-ruling Things
An artificial intelligence (AI) is keeping leading positions in CRM predictions for several last
years now. And it seems that those seats will be unbreakable until the technology advances,
to transform itself into something even more progressive. So, according to Gartner foresee a
switch from the stand-alone AI things to a combined network of all the intelligent things like
robots, drones, or self-governing vehicles. That will empower those AI to interact with both
environment and surrounding people more naturally.
Speaking about how it will influence CRMs, must admit that automation and AI is a driving
force that pointed CRM importance. It can collect and analyze tons of customer information

2. to enable sales and marketing teams to predict customer demands. Furthermore, the
automation based on those predictions can engage right leads by sending proper messages
at the proper time. AI-powered CRMs can investigate organizational patterns to enhance
workflow.
By the way, AI increase was foreseen for every past few years, so CRM predictions`19 is not
an exclusion.
2. Expanded Analytics Possibilities
Continuing the Artificial intelligence theme must be said that it can be used (and probably will
be) to increase human skills and capabilities or automatize them.
That is why Gartner looks at the augmented intelligence in terms of augmented analytics, as
the result of using machine learning. That will help to observe and analyze how the content
can be developed, applied, used, and shared through mainstream adoption. So, the
organizations will be able to optimize decisions, the employees' activities, and team
performance based on robust statistics yet not just on analysts and data scientists thoughts.
3. AI Development Increase
As the AI increasingly influences the scientific and technological progress during its
development, the need to have lightweight tools that can be used by developers grows
incredibly fast. Therefore, Gartner predicts that by 2022, 40% of app development teams
will have AI co-developers within the companies.
4. Dividing a market
The development of cloud CRM makes CRM giants to take care of their position in the
market more attentively. The reason is that hundreds of platforms, never known before, took
a place there. That is when consolidation happens. Big and experienced companies take
leadership over smaller vendors to achieve both enhance themselves with new features and
help newbies market players. Therefore, big CRMs will cover most of the market by having
solutions for any company size, budget, and industry.
Have to notice that cloud platforms will keep and increase leading positions because they
are more affordable and flexible than installed software. According to CRM predictions`19, it
will grab 68% of all CRM platforms.
5. Empowered Edge
The information processing is possible thanks to Edge computing, content gathering, and its
delivery as close as possible to the sources and information stores. Gartner predicts that the
mentioned processes will be driven by the Internet of Things (IoT) over the next five years.
Therefore, the capabilities will be intensified by specialized AI chips, 5G, superior processing
and storage possibility, and more.
6. Immersive Experience
A wide use of Internet of Things blurs the border between physical and digital world. That
blearing happens over all the border from platforms for talking till expanded, virtual, and
blended reality. It changes the way people perceive the digital world by combining their
perception and new interaction models that will lead to improved user experiences.

3. 7. Enhancing Blockchain Technology
Blockchain announces the industries reshape by implementing decentralized trust, ensuring
transparency and lessening resistance between business ecosystems. So, according to
CRM predictions`19, many CIOs will explore and apply blockchain if they haven't already. To
the word, such CRM giant as Salesforce sees blockchain as a great possibility and develop
own the products in this direction.
8. Smart Spaces
Let's start with the definition. So, according to Garter, Smart Space means a physical or
digital ecosystem where people can interact with technology-enabled systems. The
outstanding feature is that the interplay will be more open, combined, coordinated and
creative. If you want to see where the “smart spaces” are applied right now, take a look at
smart cities and houses, digital workplaces, and associated factories.
9. Ensuring Digital Ethics, Security and Privacy
It is far not a secret that ensuring ethics, security, and privacy always worried most people,
businessmen especially. The modern world becomes more and more digitalized, so the
mentioned points raise concern for everyone from separate organizations till governments.
According to Gartner during the following years, the primary focus will be put on compliance,
risk reduction, and assuring data security in general. So, choosing a CRM system it is
recommended to pay attention not only to its cost and functionality but also to its safety. A
similar thesis can be applied to the data migration service while you are going to change the
platform.
So, migrate with Data2CRM and be sure that all your business information is in safe.
10. Quantum Computing
Probably you think it is something like science fantasy. However, have to say that the
technology is evolving faster than most can even imagine. Right now the developers can
build and launch quantum computing apps through a cloud environment. By the way,
recently the researchers confirmed the advantage of quantum computers above the classical
ones. So, taking into account the CRM predictions`19, it is time to begin monitoring the new
technology, which probably will get adoption by 2022 or 2023.
11. CRMs will Be More Collaborative
CRM systems are famous for its possibility to improve the customer experience which is a
key to business success. So, the best platform can enable a company with collaboration and
information sharing possibilities to deliver superior service to clients and increase
productivity.
12. Seamlessly Social
The social CRM market is going to reach $10 billion in 2019. And it seems it will. SM is like a
wonderland for sales and marketing to engage new leads and customers. However, it is not
that easy as may look like. There are tons of data that have to be to be navigated, and this
can’t be done only manually. So, the automation plays a significant role here not just to
analyze data but to actually engage users.

4. Underline
It is well-known fact that good CRM should be authentic, organic, customizable, useful, and
not tough for your budget. It is predicted that customer experience will overtake the product
and cost as the key differentiator by 2020.
Therefore, taking into account mentioned CRM predictions`19, it is recommended to invest
in CRM if you are not on board yet.
In case you use CRM yet want to change it to another one, transfer a part of your real data
to the desired solution by running free and secure Demo Migration powered by Data2CRM.