A full circle from concept through completion of the focus areas for online marketing

1. Everything you
need to know
about Internet
Marketing
Presented by:
Darren Pace
Marketing Director at
International Training
linkedin.com/in/darrenpace
darren.pace@tdisdi.com
tdisdi.com/dema/internetmarketing
An introductory look at

2. Did You Know?
• Companies that blog generate 67% more
leads than those that don’t
• 75% of users never scroll past the 1st page
of the search results
• Content with visuals get 94% more views
over those without an image.
• 81% of people research online before
making big purchases

3. How many are marketing
professionals?
How many of you blog?
Who is already marketing online?
Start NOW if you don’t

4. 192………...………Months
832…………………Weeks
5,840………...………..Days
140,160…….….…….Hours
8,409,600…..….…..Minutes
Spent Marketing
Online
16Years

5. 6 core stages of
an internet
marketing plan

6. 1. Create a Keyword Strategy
2. SEO – Optimize your website to get
found3. Create Exceptional Content
4. Promote with Blog, Email and Social
5. Convert traffic to leads and leads to
customers6. Analyze and Refine
Topics to be covered

7. Keyword
Strategy
Create a relevant
1

8. If you wanted to boil internet
marketing down to single starting
point, keywords are it.
“
Keywords
Keywords
~ Hubspot ~

9. How to Create a Killer Keyword List
Keywords
• Aim for Keywords that match the problems for which
your customers are search for solutions
• Forget about General Words, such as “Scuba Diving” or “Scuba
Equipment”. They are very competitive and hard to rank for
• Instead, choose less competitive keywords, like “Scuba Diving
Miami”. These are referred to as “long tail keywords”.

10. Google Keyword Planner

11. 2Optimize your site

12. The SEO Basics
SEO
• Meta Data (keywords, titles and
descriptions)
• Website Architecture (directories and
url’s)
• Exceptional Content (Get links)

13. Know this…
SEO
There are 101 things to do to
improve SEO, but if you just
focus on creating content that
brings value, you will win.

14. Create Great
3

15. Create Great Content
Produce Great Content
• Educates
• Informs
• Entertains

16. Create Great Content
Let’s take a look at
some examples from
SDI TDI ERDI

17. Finning Techniques (Videos)
Create Great Content (Educational)

18. A local diving hot spot
Create Great Content (Informative)

19. The P-Valve Struggle
Create Great Content (Entertaining)

20. Content Promotion
1. Blog
2. Social
3. Email
4

21. Content Promotion - Blog

22. Content Promotion - Facebook
Promotion

23. Content Promotion - Email

24. Conversions
5

25. Convert traffic to leads and leads to customers
People are visiting your
site, but those visits aren’t
leading to new customers.
What to do?”

26. Convert traffic to leads and leads to customers
simple: focus on the
conversion. Let’s take a
look at a sample lead
conversion page

27. Convert traffic to leads and leads to customers
The Dive Site that always produces
Local J is a spectacular
site because it always
has big action. Come
Dive it!
Yes! I want to go diving

28. Analyze and refine
6

29. Analyze and Refine
So, how do you analyze
and refine your Internet
Marketing Strategy?

30. Analyze and Refine
• Implement an analytics program
• Identify Opportunities to Improve
• Set Metrics for Success
a. Website Traffic
b. Leads
c. Customers
• Measure and Evaluate

31. Summary
7

32. 1. Create a Keyword Strategy
2. SEO – Optimize your website to get
found3. Create Exceptional Content
4. Promote with Blog, Email and Social
5. Convert traffic to leads and leads to
customers6. Analyze and Refine
Topics that we covered

33. Tackle each tactic step by step
to make internet marketing
more manageable.
Conclusion

34. GET A FREE
MARKETING
ASSESSMENT
Wondering if you have a solid web presence?
Find out in a custom digital marketing
assessment from International Training
Marketing Team.

35. Questions?8

36. THE END