1. Brand Community

2. What is it
• A platform where both corporation and
customer share content
• Formed when like minded consumers identify
with a particular brand, and share significant
traits

3. The Audience?
• Membership includes • Participants fall into
– Fans of the business – Creators
– Key influencers of – Critics
specific segments – Spectators
– Engaged employees

4. Why do they use it?
• Brand
– Feedback
– CRM
– Loyalty
• Customers
– Emotional
– Social
– Quantitative

5. Examples
• Harley Davidson
• Jones Soda
• Nike Plus
• Dell Ideastorm
• Crackberry