The name of our team is “Laar Entrepreneurs” which consists of 8 members.

1. BUSINESS PLAN
COMPETITION 2018
PRESENTED BY
Laar Entrepreneurs
1

2. BUSINESS PLAN
COMPETITION 2018
PRESENTED BY
Laar Entrepreneurs
2

3.
INTRODUCTION
Business Arena Brandegic
Business Arena Brendegic is a partnership type
business. It is comprised of three major strategic business
units:
1. Food corner
2. Gaming zone
3. Ready Made Garments shops forrent
The Business Arena Brandegic will services people of
badin and near cities with varied items of delicious and
affordable food in the buffet system, gaming zone the
creative addition for the children and youth and Readymade
garment at feasible rates.
3

4. MISSION
We believe in providing best source of
entertainment and delicious food with most
quality to provide and gain value from customers
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5. PURPOSE OF YOUR BUSINESS
Create profit:
Customers satisfaction:
Offer delicious and affordable food with
quality
Gaming zone with objective of entertaining
youth and children
Offer all recognized brand of the garments
industry 5

6. OBJECTIVE
Following are the objective of our business
Long termobjective
 To generate the loyal customers ship
 To create a positive image and good will in
business
 To expend business , by increasing the product
and services
Short termobjective
 To cover the short term expense
 To provide friendly environment to customers
 To fulfill the wants of various classes customers of
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7. PRODUCT(S) ANDSERVICES
Restaurant
Product(s)
•Chinese food
•Italian food
•Sindhi food
•Punjabi food
•Bar-B-Q food
•Pizza
•Cold beverage
•Other product
Ready made garment shop
Services
•Rental shops
Gaming zone
Services
•Bowling game
•Helicopter game
•Out runner game
•Arcade
•Snooker
•Table tennis
•Hand balls
•Kids car electricity bumper
•Shooting game
•Others game.
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8.
PRICE
“Charges are fair”
Restaurant
Pricing a product we set according to the research and data
gathered so forRestaurant abstain per head one thousand.
Gaming zone
we charge the fee according to game.
Readymade Garment shop forrent
The position of each brand shop is prominent and easily
reachable so according the importance of shop we charge
twenty thousand as a rent for each shop. 8

9. PLACE(LOCATION)
Business Arena Brandegic will be located at Golarchi road
near DCO office Badin
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10. PROMOTION
Initially we will use promotional tools for the marketing of our
product and services. These are following
 New papers
 Radio
 Magazines
 TV channels
 Sign Boards
 Posters
 Banners

Business Arena Brandegic website
 Business arena Brandegic official page on Facebook 10

11. MARKET RESEARCH
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We conducted market research to know the feasibility of our business
and to know the survival of business in Badin or not?

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13. TARGET MARKET
Our target customers are different cities and village of
pakistan who under in badin district like Golarchi, Tando
bago, Talhar , pangrio.
Initially Business Arena Brandegic will target
•School age children
•Universities student
•Youngsters with the age of 15 to 30.
•Girls and Families
•Middle and high class people of badin
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14. CUSTOMERCOMPLAIN
TRACKING SYSTEM
Customers :
If any kind of queries or problems client will suffer so they may contact on
Website: WWW.businessarenadrandegic.com
Email: businessarenabrandegic@gamail.com
Phone: 0324-3761182, 0349-3608672, 0312-
3056480
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15.
COMPETITIVE COMPARISON &
DIFFERENTIATION
The competitive advantage for our business is that we
establish our business in that area where no other business
providing such type facilities.
so we are first advantage taker, by starting this business
we will earn high profit by providing product and services
to our customers. So we are facing no direct competition
in target market.
1.Quality services will attract middle and high class
2.Unique
3.Less and affordable price as compare to our others
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16. ORGANIZATIONAL
STRUCTURE OR HIERARCHY
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17.
STRATEGY OF
IMPLEMENTATION/LAUNCHING BUSINESS
Business plan on the basis of market research
 Acquiring the funds
 Establishing the funds
 Buying the accessories
 Location is according to customer relaxation and
easiness
 Advertisement
 Resolution of customers complain system
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STARTUP PLAN
S # STARTUP REQUIREMENT
1 legal 30,000
2 R & D
10,000
3 land
17,500,000
4 construction
50,000,000
5 furniture and fixture
12,940,890
6 Machinery and Equipment 19,913,000
7 Initial promotion Expenses 300,000
8 Inventory for Restaurant
300,000
9 cash in hand 10000,000
Total Requirement
100,000,000

19. 19
STARTUP FINANCING
Partner investment
Danish siddique 20000000
Abdul Ghaffar 20000000
Jashna 20000000
Rabila 20000000
Total partner Investment 80000000
Liabilities
Land pledged bank loan 20000000
Total capital 100,000,000

20. 20
PRO FORMA BLANCE SHEET
Year 1 Year 2
Assets
Current Assets
Cash & Balance 9,872,110 10,780,210
Accounts Receivable 800,00 1,300,000
Inventory 100,000 100,000
Total Current Assets 10,772,110 12,180,210
Non-Current Assets
Fixture & Furniture 12,940,890 12,940,890
Accumulated Depreciation- Fixture & Furniture (802,789) (802,789)
Machinery, Tools & Equipments 19,913,000 19,913,000
Accumulated Depreciation- Machinery, Tools & Equipments (1,500,000) (1,500,000)
Building 50,000,000 50,000,000
Accumulated Depreciation-Building (3,750,000) (3,750,000)
Land 17,500,000 17,500,000
Total Non-Current Assets 94,301,101 94,301,101
Total Assets 105,073,211 106,481,311
Liabilities & Partner's Equity
Liabilities
Accounts Payable 800,000 1,000,000
Loan 19600000 19200000
Total Liabilities 20,400,000 20,200,000
Partners' Equity
Danish siddique 20,000,000 20,000,000
Abdul Ghaffar 20,000,000 20,000,000
Miss Jashna 20,000,000 20,000,000
Miss Rabila 20,000,000 20,000,000
Total Capital 80,000,000 80,000,000
Retained Earnings 4,273,211 5,481,522
Total Equity 84,273,211 85,481,522
Total Liabilities and Partners' Capital 105,073,211 106,481,311

21. 21
BUSINESS ARENA BRANDGICS
Income Statement
Years 1 Year 2
Revenue
Gaming Zone Revenue 12,600,000 16,380,000
Rental Revenue 3,600,000 3,960,000
Restaurent Sales 36,000,000 46,800,000
Cost of Goods Sold-Restaurent (3,050,000) 3,812,500
Gross Profit 49,150,000 63,327,500
Operating Expenses
Utilities Expenses 8,000,000 8,800,000
Advertisement Expenses 868,000 954,800
Repair & Maintenance Expenses 500,000 600,000
Depreciation Expenses 6,052,789 6,052,789
Insurance Expenses 1,000,000 1,000,000
Salaries Expenses 17,556,000 19,311,600
Other Expenses 500,000 600,000
Total Operating Expenses 34,476,789 36,719,189
Operating Income 14,673,211 26,608,311
Interest Expenses 400,000 400,000
Net Income 14,273,211 26,208,311

22. HEADWISE ANDMONTHWISE BUDGET
Employees5 No. of Employees salary total salary
office side
CEO 1 55000 55000
Managers 5 40000 225000
Assistant Managers 5 20000 100000
peons 3 15000 45000
Restaurant
receptionist 1 25000 25000
Waiter 20 15000 300000
Sheaf 5 38000 190000
helper chef 8 15000 120000
Sweeper 4 12000 48000
dishwashers 4 12000
Gaming zone
receptionist 1 25000 25000
Game operator 20 18000 360000
it specialist 1 30000 30000
sweeper 5 12000 60000
Total salary 1463000
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23. MONTH WISE BUDGET
Month Wise Budget
S # operating Budget for month Amount
1 Utilities 666667
2 Advertisement 72333
3 Repair and maintained 41666
5 Insurance expenses 83333
6 Salaries 1463000
7 Other expenses 41667
8 Interest Expense 33334
Total Operating Budget
2402000
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24. SWOT
Strength
 Attracting middle and lower class
 Affordable charges
 Big target market(all people of badin which are approx four lack
and other relative cities people which are approx six – seven
lack)
Weakness
 New in the field
Opportunities
 Upper class
 Expansion of Business
Threat
 Variation in income level
 Competitors (Future)
 Change in technology
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