This document summarizes a presentation on business modeling. It discusses why business models are important, how to create a business model using the Business Model Canvas tool, and what makes a great business model. It then provides examples of how to fill out each component of the Business Model Canvas, including value proposition, customer segments, channels, activities, and revenue streams. Finally, it presents a case study of a financial technology company called Chip App and its business model.
3. WHAT WE WILL COVER
The Future Of Finance | Business Modelling Session | Daniel Tuitt
Why business models
are important
How to create a business
model
WHY WHAT HOW
What makes a great
business
6. …But it does not have to be hard?
STARTING A BUSINESS IS NOT EASY…
The Future Of Finance | Business Modelling Session | Daniel Tuitt
Select VC investors: Khosla
Ventures, Sequoia Capital, Kleiner
Perkins Caufield & Byers
Total disclosed funding: $929.9M
Select VC investors: Kleiner Perkins
Caufield & Byers, Thrive Capital
Total disclosed funding: $99.9M
Select VC investors: 83North, The
Accelerator Group
Total disclosed funding: $158.44M
Source: Cbinsights
7. Business Model CanvasBusiness Plan
A single diagram of your business that
adapt to the market
A document investors make you
write that they don’t read
The Future Of Finance | Business Modelling Session | Daniel Tuitt
WHO WOULD WIN!
8. WHAT IS A BUSINESS MODEL CANVAS
The Business Model Canvas is a
business tool used to visualise all the
building blocks of starting a business,
including customers, route to market,
value proposition and finance.
Source: Enterprising Oxford The Future Of Finance | Business Modelling Session | Daniel Tuitt
9. WHY WE NEED BUSINESS MODEL CANVAS
A business model is a system where
one element influences the other; it
only makes sense as a whole. By
visually depicting a business model,
one turns its tacit assumptions into
explicit information.
Alexander Osterwalder
Author of Business Model Generation and founder
of Strategyzer
“
The Future Of Finance | Business Modelling Session | Daniel Tuitt
“
10. USEFUL TOOLS TO BUILD A BETTER BUSINESS MODEL!
Here are a few key tools that can help to explore and identify the right business model for your idea!
Innovation Cards Proposition Blueprint
Business Model CanvasVisual Mapping
Plan Cruncher
Lean Canvas
The Future Of Finance | Business Modelling Session | Daniel Tuitt
12. WHAT MAKES A GREAT BUSINESS MODEL
Desirability
Customer needs met and
want they are willing to pay
for?
Viability
Sustainable and attractive
business can be created?
Feasibility
Product and business model
fir can be implemented
Business fit
Start-up aligned with the
entrepreneur
The Future Of Finance | Business Modelling Session | Daniel Tuitt
13. FINTECHS DISRUPTING THE MARKET
Empowering young people
Digital literacy
Personalise cards
Set goals & notifications
3 sec decision
Seamless claim filing
Zero paperwork
Machine learning
Automated & quick
Transparent
Reporting
Pots of money
Customer service
Automated & quick
AI
Chabot
Real-time KYC
High interest rate program
Seamless
500k+ active users 450k+ active savers 1M+ active users 250+ active customers
The Future Of Finance | Business Modelling Session | Daniel Tuitt
Banking for children Saving Banking accounts Insurance
14. KEY TAKE OUTS
Exploring new revenue streams for existing
assets can drive innovation
Refocusing on core products and clear vision
can be transformative
REVOLUTION IN TIME? EVOLUTION OF BUSINESS MODEL
1947 1960s 2003 20151932 1998
The Future Of Finance | Business Modelling Session | Daniel Tuitt
16. PUTTING THE CANVAS INTO PRACTICE
v v
VV V
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
The Future Of Finance | Business Modelling Session | Daniel Tuitt
17. PUTTING THE CANVAS INTO PRACTICE: VALUE PROPOSITION
v v
VV
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
SOLUTION
UNIQUENESS
What’s compelling
about the proposition?
Why do customers buy,
use?
Which one of our
customer problems are
we helping to solve?
What is the MVP?
What value are we
delivering to the
customer?
The Future Of Finance | Business Modelling Session | Daniel Tuitt
18. PUTTING THE CANVAS INTO PRACTICE: CUSTOMER SEGMENTS
v v
V V
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
DEFINING CUSTOMERS
Who are the
customers?
What do they think?
See? Feel? Do?
Who are you creating
value for?
Who are your most
important customers?
The Future Of Finance | Business Modelling Session | Daniel Tuitt
19. PUTTING THE CANVAS INTO PRACTICE: CUSTOMER RELATIONSHIPS
BUILDING LOYTALY
v v
VV V
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
How do you interact
with the customer
through their ‘journey’?
How do you get, keep
and grow customers?
Which customer
relationship have you
established?
How much will it cost
to get your customers?
The Future Of Finance | Business Modelling Session | Daniel Tuitt
20. PUTTING THE CANVAS INTO PRACTICE: CHANNELS
v v
VV V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
REACHING
CUSTOMERS
How are these
propositions
promoted, sold and
delivered?
Why? Is it working?
How do your
customers what to be
reach?
What is the most cost
effective way to reach
your customers?
How are you regular
reaching your
customers?
The Future Of Finance | Business Modelling Session | Daniel Tuitt
21. PUTTING THE CANVAS IN TO PRACTICE: DAILY ACTIVITIES
v v
VV V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
DAILY ACTIVITIES
What uniquely strategic
things does the
business do to deliver
its proposition?
What are your key
activities for:
• value proposition
• Revenue streams
• Customer
relationships
• Distribution channel
The Future Of Finance | Business Modelling Session | Daniel Tuitt
22. PUTTING THE CANVAS IN TO PRACTICE: KEY RESOURCES
DAILY RESOURCES
& ASSETS
v v
VV V
V V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
What unique strategic
assets must the
business have to
compete?
What are your key
resource for:
Revenue streams
Customer relationships
Distribution channel
The Future Of Finance | Business Modelling Session | Daniel Tuitt
23. PUTTING THE CANVAS IN TO PRACTICE: KEY PARTNERS
STRATEGIC PARTNERS
v v
VV
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
What can the company
not do so it can focus
on its Key Activities?
Who are your key
partners?
Who are your
suppliers?
Which key resources
are you acquiring from
your partners?
Which key activities
your partner preform?
The Future Of Finance | Business Modelling Session | Daniel Tuitt
24. PUTTING THE CANVAS IN TO PRACTICE: REVENUE STREAMS
v
VV V
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
How does the business
earn revenue from the
value propositions?
What is your current
business model?
What are the pricing
tactics?
What value are your
customers really
paying for?
INCOMING MONEY
The Future Of Finance | Business Modelling Session | Daniel Tuitt
25. PUTTING THE CANVAS IN TO PRACTICE: COST STRUCTURE
v
VV V
V
V
V
V
KEY ACTIVITIES
COST STRUCTURE
KEY PARTNERS VALUE
PROPOSITION
CUSTOMER
RELATIONSHIPS
CHANNELS
CUSTOMER
SEGMENTS
REVENUE STREAMS
KEY RESOURCES
What are the
business’ major cost
drivers?
How are they linked
to revenue?
What are the most
important costs?
Which key resources
are most expensive?
Which key activities
are most expensive?
OUTGOING MONEY
The Future Of Finance | Business Modelling Session | Daniel Tuitt
27. CASE STUDY: CHIP APP
The Future Of Finance | Business Modelling Session | Daniel Tuitt
28. CASE STUDY: CHIP APP
Chat bot
interface
Live chat
support
Personal
saving
Earn high
interest
AI
learning
saving
habits
Students
New to
saving
Young
professional
Saving for
special
events
Smart
phone App
store/
Google
Play
Referrals Social
media
PR
Developers
UX & UX
Sales
Platform
development OpenAPIs
Licensing Commission
Teir 1
Banks
Upselling Affiliate
Barclays E-
wallet
Data
centre
costs
Marketing
and sales
General and
administrative
Research and
development
Full stack
saving
release
29. ACTIVITY: BUSINESS MODEL CANVAS
Based on your own idea fill out the
business model canvas
You can work alone or in teams?
The Future f Finance | Business Modelling Session | Daniel Tuitt
25 minutes
30. It is not enough to just dream of reimaging
the businesses of the future.
It takes a community to inspire and create
groundbreaking business models that
transform the way we capture customer and
business value.
31. INTERESTING RESOURCES FOR BUSINESS MODEL CREATION
Where to Play
Marc Gruber
Sharon Tall
Patrick Van Der Pijl
Justin Lokitz
Maarten Van Lieshout
Lisa Kay Solomon
Design a Better
Business
Play Bigger
Al Ramadan
Dave Peterson
Christopher Lochhead
Kevin Maney
Exponential
organisations
Salim Ismail
The Four
Scott Galloway
Steve Blank
The Start-up Owner
Manual
Alexander Osterwalder
Business Model
Generation
Alexander Osterwalder
Value Proposition
Design
Mark W. Johnson
Reinvent your
Business Model
The Future Of Finance | Business Modelling Session | Daniel Tuitt
