How to teach yourself swimming and other survival secrets you won’t learn in business school. A big thanks to Endeavor for all the support! (the keynote of Nikos Kakavoulis during South by Southwest 2013)

1. SXSW 2013
GROWING
A BUSINESS
IN A SUBMERGED
E C O NOMY
How to teach yourself swimming and
other survival secrets you won’t learn in
business school.
NIKOS KAKAVOULIS
CEO AND FOUNDER DAILY SECRET

2. if you find yourself in a crisis
prepare to get wet
It gets better, but only after it pours.
&
DAILY SECRET // SXSW 2013

3. it’s a Darwinistic world!
teach yourself to swim
There is nothing you can’t learn to keep yourself from sinking.
DAILY SECRET // SXSW 2013

4. and when traditional wisdom fails
think oppositely
Radical thinking will save you from extreme situations.
ECONOMY
IN A SUBMERGED
A BUSINESS
GROWING
DAILY SECRET // SXSW 2013

5. now get ready for
our secrets
☂!
What holds true for Daily Secret holds true for all of us.
DAILY SECRET // SXSW 2013

6. #1
lose your focus
Before you conquer you have to explore. Don't let
the old world in your mind keep you from
discovering the new one out there.
Don't let the old world keep
you from discovering the things you never knew existed.
DAILY SECRET // SXSW 2013

7. #2
be the optimist
Optimists have the stats on their side. This
simple fact will let you focus on the big
picture while everyone else fights for survival.
DAILY SECRET // SXSW 2013

8. #3
prepare for a catch
Opportunities show up when you least expect it. Keep your
hooks sharp and you’ll be the first to recover. Remember that
if you haven’t baited the line, someone else will reel it in.
DAILY SECRET // SXSW 2013

9. #4
drop something
Focus on your strengths by leaving something
on the table. Being lighter teaches you that
often less is more than enough.
DAILY SECRET // SXSW 2013

10. #5
make noise
While everyone is cowering in the shadows, find a
spotlight - and then step into it. You’ll be the only
one there and everyone will take notice.
DAILY SECRET // SXSW 2013

11. #6
don’t ask for luck
Instead look within for the best advice;
you are your best anchor.
DAILY SECRET // SXSW 2013

12. #7
hurry up
Enjoy this time. Recessions are too good to last forever.
∞
DAILY SECRET // SXSW 2013

13. ☀

14. SPECIAL CREDIT
TO ALL THE GENEROUS THINKERS WHO PUT THEIR
THOUGHTS, EXPERIENCES, LESSONS AND ADVENTURES ON
PAPER AND SHARED THEM WITH THE REST OF US. WE WOULD
HAVE NEVER FLOATED WITHOUT YOU, THANK YOU. IF YOU TOO
SHARE OUR WANDERLUST YOU MIGHT FIND INSPIRATION IN
THE FOLLOWING BOOKS:
THE ART OF LOOKING SIDEWAYS - ALAN FLETCHER
READY FOR ANYTHING - DAVID ALLEN
LIFESTYLE - BRUCE MAU
GETTING REAL - 37 SIGNALS
THE ELEMENTS OF TYPOGRAPHIC STYLE - ROBERT BRINGHURST
NEVER EAT ALONE - KEITH FERRAZZI

15. DAILY SECRET
CHANGES THE WAY WE LIVE OUR LIVES